Aug. 21, 2024

Gen Z is showing up in record numbers at the gym. Does the "no show” business model still work??

Gen Z is showing up in record numbers at the gym. Does the "no show” business model still work??

Zoomers are making gyms the “third space” of their generation. We see it in our gym, but it’s happening everywhere. How are gyms that have been designed to accommodate far fewer members than they’ve sold memberships to going to cope?  

To kick things...

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Zoomers are making gyms the “third space” of their generation. We see it in our gym, but it’s happening everywhere. How are gyms that have been designed to accommodate far fewer members than they’ve sold memberships to going to cope?

To kick things off, Mike calls out the motives of “influencers” in the fitness space.

Listener resources: https://fortune.com/well/article/gym-use-increase-pandemic-gen-z/

Do you have a question for one of our Friday “One Good Question” episodes? Share it with us on social media using the hashtag #onegoodquestion.

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50% Facts is a Spreaker Prime podcast on OCN – the Obscure Celebrity Network.
Hosted by Mike Farr (@silentmikke) https://www.instagram.com/silentmikke/ and Jim McDonald (@thejimmcd). https://www.instagram.com/thejimmcd/

Produced by Jim McDonald Production assistance by Sam McDonald and Sebastian Brambila. Theme by Aaron Moore. Branding by Joseph Manzo (@jmanzo523).

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WEBVTT

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I got qualms with the internet. Man, I don't know

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if I'm gonna be able to phrase this right. I've

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been thinking about a tweet, and tweets are hard, even

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though they're longer. Now there's a thing I was just

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talking to shout out to her Man Phil out there.

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I was talking to Peel about like the new generation

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of fitness, and now I'm the old guy talking shit.

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But it's just what it is. There was like a

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all sports and all media celebrity. Everything goes through changes

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in chapters, right a lot of times at least maybe

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I don't know if it's how I was raised or

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because I like sports. You just always kind of nod

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your head at who blazed the trail for you, right,

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Like Lebron showed love to Jordan, Jordan should love to

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Larry Bird whatever, right, And that's that's kind of baked

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into most cultures. I feel like, I think because of COVID,

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and during COVID, TikTok just exploded, like it was obviously

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a thing, but it just exploded. In particular, fitness TikTok exploded,

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which is on a whole new other side of things

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from the YouTube Instagram world, where even in like earlier

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days twenty eleven to twenty sixteen, there was crossover, but

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YouTube and Instagram were different fitness worlds, mostly just because

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YouTube maybe it was more difficult or more time consuming.

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So the amount of guys and gals that were on

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YouTube as like a career or had a voice or less. Right,

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it's just harder to do let alone. Podcast, but podcasts

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was different. I think like just because there was any

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successful fitness podcast at that time was so varied from

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each other. The crossovers were maybe harder. You know, like

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when we were back in like the top ten on

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fitness podcasts, all those people, like I knew their names

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and faces, but they were so unrelated to the fitness

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world we came from.

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Correct, Yeah, where it's like they were from a multiverse. Yeah,

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it was like a fitness multi.

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Yeah, it was like health health podcast. Yeah, sure we

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all fit into that category. But as soon as you

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like brought a barbell, there's only barbell shrug. There's only

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like two of us that used a barbell, and then

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there was like no bodybuilding. It was a more like

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holistic y.

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Uh, I, neet your what's her name?

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Who was Gillian Michael? Right? Which is very pop health

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and then yeah, whatever, the point is that it's just

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too varied to build like a tight niche where like

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Guzman and Max Chuning and obviously Bart and Omar we

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all became homies because it was all we all fit

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together enough, not only age wise, but what we were

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into on YouTube. So most of these things again in

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my idea, like the basketball reference is like the big

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Book of the NBA, and then you know, the eighties

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was a chapter, in the nineties, was a chapter in

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the Two K's with Kobe and chemic Gart network chapter,

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et cetera, et cetera. Something different with the fitness community,

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the social media fitness community, or the online fitness community

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with covid. I feel like it almost like closed a

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book and started writing a new book. And Phil brought

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it up, and he was just being incredibly nice, saying, like, dude,

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you Embart like did all this stuff for fitness, Like

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you guys are you know, like icons in this space.

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And I'm like, dude, I'm not, like no one has

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a clue what we do or where we are, because

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that book just like closed and like disappeared, like even

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Guzman and Guzman's still killing it business wise, and even

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as YouTube does. Okay, like people know Alpha Ete, people

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don't always know Christian Guzman on the YouTuber right, and

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some people might know the lore now because that you know,

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they wear the clothes or whatever, but they it's just

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so different Sebum, you know, not that he wasn't around,

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but he wasn't making content pre twenty twenty, like like

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he is now at least, you know, like all these

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guys are just a whole new generation. And that's all

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a side note for me to talk shit on you all.

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What it seems like, not all of you, not all

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of you out there, all you youngins, but it seems like

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there's a huge core of like twenty year old fitness

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content creators or they might want to call themself influencers,

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you call yourself whatever the fuck you want. Kind of

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like reaching for subjects to talk about that clearly they're

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not living that, it's not their truth. And also they're

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reaching for that's way outside of their expertise, not only

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in life, but within the topic. Where in the beginning

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we would just share what we knew and share what

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we did and it was easy. Yeah, I didn't have

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to really think about like man am I outside of

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my bubble here, like am I reaching? And one of

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the main topics that I feel like a lot of

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these people talk about is like sustainability. They talk about

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the fitness lifestyle, they talk about, you know, living this thing,

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et cetera, et cetera, and then every other week I

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see them all like and not that I've been perfect

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by any means, but like, I do live the lifestyle.

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There was one session of my life in twenty twenty

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when I didn't live was it. I've lifted a weight

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every week since I was fourteen years old in eighth grade,

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every single week, and I don't have to post about it, right,

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more than half of that I wasn't posting about it.

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I haven't posted in fucking three weeks now. I didn't

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post in high school. Obviously there was nothing to post on. Yeah,

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and they're still preaching this holistic, healthy, moderation, sustainability, and

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they'll go on like three year hiatuses. I'm like, bo,

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you've been lifting for a year to begin with, You're

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fucking twenty two, Like life isn't hard yet, you're doing nothing,

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you're probably paying on your Daddy's probably paying the bills,

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and now you're going on this, I can't lift, I

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can't do it, and then you're coming back, and then

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you're disappearing. And it's at least over twenty of these

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people I've seen do it. It's not like it's just

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one I'm picking on. That's why I feel fine talking

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shit publicly because there's so goddamn any of them. It

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just blows my mind that you're trying to preach this,

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Oh yeah, I live the lifestyle on this and that

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and this and that, and then every other month you

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just disappear, whether it's from the internet at what you've

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only done for two years now, or it's from lifting

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what you've only done for three years now. And like,

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how are you supposed to be like an expert in

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a situation or an expert on a topic and then disappear.

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That's a good question. I think this is disc be

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mildly controversial, but I feel like the whole phenomenon of

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people selling coaching, selling supplements, selling whatever the fuck they're

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selling with their either they're on steroids an a minute,

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or they're photoshopping for sure pictures or both, and it's

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kind of the same, like fight for relevance that you're

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talking about even if they're stepping away, when they come back,

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they're very thirsty for relevance.

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Yeah. Yeah, I wonder if it's all just money because.

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You saw probably so, because yeah, if.

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You saw from twenty twelve to twenty seventeen people getting

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rich and popular and so then people are like, oh,

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fitness is a way to get rich and popular, so

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they hop in. But if your heart's not in it,

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or you haven't actually built the skills to have that

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lifestyle right, then you're not actually about it. Now. You're

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just chasing a dollar, which is I think can drive

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some people. There's a percentage of people that it can

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be so driven by money to be successful, but I

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think most people that's going to wear out.

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Yeah, And I think that the business of fitness, like

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the traditional business of fitness is, you know, owning gyms,

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creating and selling equipment, creating and selling diet plans, workout plans,

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and then apparel.

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On top of that, yeah, supplements.

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Yeah, but the really traditional traditional is is basically owning

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a gym. And there's anything about lifting weights that prepares

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you for opening a gym. No, there's not a single

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thing about it.

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Yeah, lifting weights may only have an aspect of coaching

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in it that may may teach you something, but yeah,

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running any kind of real business has nothing to do

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with it besides like maybe foundational things, you know, philosophically, yeah,

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but showing up being consistent.

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The mechanics of it. The mechanics, yeah, just don't just

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don't vibe with any of that stuff in the same

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way that being an influencer or trying to be an

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influencer going through all the steps that you know, whatever

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the conventional wisdom is at the moment about how to

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become a successful influencer don't have any bearing on the

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mechanics of running a business out of that or knowing

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with any certainty about how to monetize it.

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I guess yeah, I think monetizing is a little easier

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now because there's paths built out, like there's a lot

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more managers and sponsorships are like an understood thing. But

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if you want to make it sustainable business of any nature, yeah,

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it's left field compared to deadlifting or whatever the fuck

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you think you're doing. But again, they don't even do

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it long enough to know.

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No, because they're searching for what to do, yeah.

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Which is semi counter to the article of the day. Yeah,

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but I don't really know, Like, yeah, I just don't

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get it. And I see it literally weekly. I'll see

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someone's story or Instagram posts like saying they're coming back

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and I didn't even know they left. And then like, man,

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i haven't lifted weights in a year, and now I'm

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gonna go do this and that, And some of it

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is like exercise ADHD, which I get to. Man, like

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my lifting sessions change, you know, like sometimes there are

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hour sessions. Right now, they're about half an hour lifting,

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half an hour cardio. You know, Like I understand that.

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But the point is I'm touching a bar bell or

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a weight every day, and like I still live that lifestyle.

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I'm still getting my protein in like that. None of

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that just disappears depending on my mood. Yeah, And that's

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like again, they're preaching this discipline, They're preaching this consistency,

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and like the core foundations of what I do every

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day stay the same regardless. And I'm not competing. I'ven't

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competed since like twenty eighteen, twenty nineteen. It has nothing

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to do with that. But the only way they can

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do it is for content, which is like a thing

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I guess I don't know. And yeah, the article we're

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going to dive into a little bit is about gen

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Z in particular, how the data shows, at least with

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commercial gyms, and I think they reference Planet Fitness the most,

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just because that's probably the cheapest gym out there, and

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then probably the gym that they can get the most

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data on showing that that. Particularly since COVID, it seems

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the amount of people that show up to the gym

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has nearly doubled. I don't know the exact percentage, but

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I think the check ins for gen Z's went from

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like twenty percent to like thirty nine percent, thirty eight percent.

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Quote this is this is an article from Fortune.

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Yeah, and there's a couple. I read one from Business Insider.

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I've seen some articles on Instagram on it floating about.

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And the article on Business Insider is interesting because they're

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talking a little bit about the obesity epidemic and other

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things in America and how that divide might be getting bigger, right,

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because like it's not the unhealthy people all of a

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sudden going to the gym. It's just like the gym

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goers are getting more extreme, like more fit, and the

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other side is getting less fit, which is probably true.

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But two they talk about it from like a business standpoint,

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where you know, ninety five percent of gyms business model

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is built on the fact that you won't show up

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right they want to.

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They don't build capacity or maintenance for everyone to show

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or yeah, for everyone to show.

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Up right like yeah, not only like pure logistics, if

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all their members decided did to do a deadlift day together,

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they'd be fucked. But on top of that, like maintenance

220
00:12:01.759 --> 00:12:04.919
is based on use and that costs money, and so

221
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they plan on their shit and never getting used, and

222
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they don't have to spend any money because they have

223
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ten thousand memberships and maybe two hundred show up in

224
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a week.

225
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And that's why, like a lot of global gyms have

226
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a reputation for not being very clean for sure these days,

227
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because more people are showing up for sure using the

228
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facilities and the and the budgeting was based on a

229
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much lower attendance.

230
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And if you've ever been to like a commercial gym

231
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like that or commed gym, as the kids say, my

232
00:12:39.960 --> 00:12:42.360
gen zers, you've ever been to a commedi gym?

233
00:12:43.600 --> 00:12:44.639
Yeah, we mean something.

234
00:12:44.679 --> 00:12:46.799
They don't know that. They don't know that they don't. Yeah,

235
00:12:46.840 --> 00:12:48.720
they don't know that. They got the sickle flag in

236
00:12:48.759 --> 00:12:52.159
the corner. You go to the commedy gym with the toilet,

237
00:12:52.279 --> 00:12:55.399
yeah they And you go to one that is busy,

238
00:12:55.679 --> 00:12:58.679
which is there's been a tons you know, like growing

239
00:12:58.759 --> 00:13:00.879
up in the suburbs, all we had, you know, call

240
00:13:00.919 --> 00:13:04.720
me gyms, and so there'd be multiple Literally two prominent

241
00:13:04.799 --> 00:13:07.720
chains had two separate gyms, so four locations within a

242
00:13:07.720 --> 00:13:09.759
mile of my house. So I visited them all, and

243
00:13:09.799 --> 00:13:12.759
obviously some were busier than the others. In downtown here

244
00:13:12.799 --> 00:13:15.759
we have similar The busy ones do have machines out

245
00:13:15.759 --> 00:13:18.799
of commission for fucking weeks on weeks, guests on months

246
00:13:18.840 --> 00:13:23.360
because they weren't prepped to deal with They don't have

247
00:13:23.360 --> 00:13:26.159
the extra equipment to fix it, they don't have the

248
00:13:26.240 --> 00:13:29.480
extra service mechanics to fix it, et cetera, et cetera.

249
00:13:29.799 --> 00:13:33.120
That's something like luckily we planned for early we have

250
00:13:33.399 --> 00:13:36.840
quarterly servicing to check in, but you know, check the

251
00:13:36.840 --> 00:13:39.600
oil on all our shit. And then also, you know,

252
00:13:39.679 --> 00:13:43.879
we opened a gym because we want members to use it.

253
00:13:44.679 --> 00:13:47.960
You know, like there's just no sustainability in that business model.

254
00:13:47.960 --> 00:13:50.200
Although these corporate fucks have figured out a way to

255
00:13:50.240 --> 00:13:56.120
make it tons of money. It just sucks because, like baseline,

256
00:13:56.200 --> 00:14:00.799
business works well when the consumer gets what they paid for.

257
00:14:01.480 --> 00:14:03.320
That's just right. Yeah, you go to the grocery store,

258
00:14:03.320 --> 00:14:05.960
you're hungry, you buy something, you buy food, you eat it.

259
00:14:06.039 --> 00:14:08.480
Now you're not hungry, Like mission accomplished. You're gonna go

260
00:14:08.480 --> 00:14:10.279
back to that grocery store because they did what you wanted.

261
00:14:10.679 --> 00:14:13.279
You buy a gym membership, you go. You should get

262
00:14:13.360 --> 00:14:16.240
stronger and fitter and healthier, and you should feel better

263
00:14:16.320 --> 00:14:19.080
over time, and then you would continue to go to

264
00:14:19.080 --> 00:14:22.200
that gym. Right, it's we're just fucking Pavlov or whatever.

265
00:14:22.240 --> 00:14:24.080
You know, the dog drool into the bell like it's

266
00:14:24.080 --> 00:14:27.240
that simple. But for some reason, the big gym business

267
00:14:27.240 --> 00:14:29.480
model is the only one I know, the only other

268
00:14:29.480 --> 00:14:30.879
one I coul think about. It was thinking about business

269
00:14:30.919 --> 00:14:33.279
models that are like fucked in the head. The only

270
00:14:33.360 --> 00:14:36.519
other one was like Blockbuster in Hollywood and shit where

271
00:14:36.519 --> 00:14:39.519
I heard they made you know, eighty percent of their

272
00:14:39.519 --> 00:14:42.480
money on late fees, which isn't the exact same a fuck,

273
00:14:42.600 --> 00:14:45.320
but you know, like they're not making they're not making

274
00:14:45.360 --> 00:14:47.240
money based on the service they're giving you.

275
00:14:47.480 --> 00:14:49.840
They're making money off of the penalty.

276
00:14:49.960 --> 00:14:52.639
Yeah, on human nature to be a day late, which

277
00:14:52.679 --> 00:14:54.320
is all fine, and Danny it's not quite the same.

278
00:14:54.360 --> 00:14:56.720
But yeah, gyms are the only one that built a

279
00:14:56.759 --> 00:15:02.240
business model. So you lose, lose, and somehow they're still winning.

280
00:15:03.240 --> 00:15:05.480
Well, I yeah, they're not winning like they.

281
00:15:05.440 --> 00:15:09.279
Used to, but I don't know, you mean like Planet Fitness.

282
00:15:08.960 --> 00:15:14.279
And then yeah twenty four and I like a common

283
00:15:14.320 --> 00:15:17.240
complaint to you here is that gyms keep cutting hours.

284
00:15:17.360 --> 00:15:20.039
Yeah, for sure, but is that messing with their actual dollar?

285
00:15:20.120 --> 00:15:21.000
I think they're still winning.

286
00:15:21.799 --> 00:15:23.159
It may it may not be. I don't know.

287
00:15:23.240 --> 00:15:25.679
I know they had to close some during COVID, at

288
00:15:25.720 --> 00:15:27.000
least in California obviously.

289
00:15:27.080 --> 00:15:30.240
I mean unless them have less staffing. That's the you know,

290
00:15:30.320 --> 00:15:34.399
from a not that doesn't necessarily directly affect membership, but

291
00:15:34.440 --> 00:15:35.879
it doesn't affect bottom line.

292
00:15:36.000 --> 00:15:38.759
Yeah, no, I bet you their bottom lines doing just fine. Now.

293
00:15:38.919 --> 00:15:41.000
I bet you they stabilized pretty good. And they're not

294
00:15:41.080 --> 00:15:43.720
even that big of a chain really, you know, compared

295
00:15:43.720 --> 00:15:45.960
to a Planet Fitness or a Crunch or something like.

296
00:15:45.960 --> 00:15:48.120
I don't think they're on the East coast really, but

297
00:15:48.360 --> 00:15:51.440
twenty four Yeah, yeah, there's ye, it's a lot of

298
00:15:51.480 --> 00:15:55.000
Equinox on that twenty Yeah, when they're based LA Fitness

299
00:15:55.120 --> 00:15:56.799
twenty four came from the Bay, so.

300
00:15:57.559 --> 00:15:59.559
Only Finness still a thing. LA.

301
00:16:00.840 --> 00:16:03.120
I think it is on the East coast. We've never

302
00:16:03.159 --> 00:16:05.000
had one up here, and then they might have changed

303
00:16:05.080 --> 00:16:07.320
names because all these we had was my question. Yeah,

304
00:16:07.360 --> 00:16:10.120
we had a chain up here called California Family Fitness,

305
00:16:10.120 --> 00:16:12.320
which was yeah, like that was the gym I grew

306
00:16:12.399 --> 00:16:14.960
up in, like a family ish twenty four hour and

307
00:16:15.000 --> 00:16:16.799
it was cool, you know, in the nineties it was

308
00:16:16.799 --> 00:16:20.519
fucking awesome. And then that got bought by in Shape,

309
00:16:20.559 --> 00:16:21.559
which I think is a huge.

310
00:16:21.440 --> 00:16:23.720
National chain, changing all the names now yeah.

311
00:16:23.519 --> 00:16:26.360
And probably the color schemes and who knows what. There's

312
00:16:26.399 --> 00:16:29.039
Anytime Fitness, which is Yeah, Anytime's pretty big, but I

313
00:16:29.039 --> 00:16:32.320
think crelatively unstaffed. Yeah, then Crunch and then there's a

314
00:16:32.679 --> 00:16:36.759
Eos is pretty big at least Midwest and West. There's

315
00:16:37.240 --> 00:16:40.399
fuck I forgot the name. So I visited family in Cleveland.

316
00:16:40.399 --> 00:16:41.799
I was visiting all the gyms and there was a

317
00:16:41.840 --> 00:16:44.000
big chain out there. It was kind of like there

318
00:16:44.080 --> 00:16:48.000
twenty four Bally's. Now Bally's is pretty big, but it

319
00:16:48.000 --> 00:16:49.639
was a little bit more budgety but it was actually

320
00:16:49.759 --> 00:16:51.600
really nice for the budgety you know, it was like

321
00:16:51.720 --> 00:16:55.080
Planet Fitness cost but had like really good equipment, a

322
00:16:55.120 --> 00:16:57.679
ship ton of equipment. It was kind of like just

323
00:16:57.720 --> 00:16:59.759
in the middle of an outdoor mall, like it was nice.

324
00:17:01.000 --> 00:17:04.359
Fuck I forgot the name. But so there's obviously tons

325
00:17:04.400 --> 00:17:06.519
of options. I think they all are making money. But

326
00:17:06.799 --> 00:17:10.279
I wonder, yeah, I wonder what made gen Z like

327
00:17:10.319 --> 00:17:13.079
the gym. I wonder if it is purely the Internet influence.

328
00:17:14.200 --> 00:17:16.039
Oh you mean yeah, why the percent?

329
00:17:16.400 --> 00:17:19.480
Yeah, this article is really about like people attending more

330
00:17:19.960 --> 00:17:25.599
so yeah, maybe so, and like social circle here at

331
00:17:25.599 --> 00:17:29.000
the gym. There's definitely like a social circle that people

332
00:17:29.359 --> 00:17:30.359
got to show up for.

333
00:17:30.559 --> 00:17:32.160
But I think that's the important part. That's why I

334
00:17:32.200 --> 00:17:34.000
like mom and pop gyms, right, Like that's what keeps

335
00:17:34.000 --> 00:17:36.200
you coming, because everyone's gonna have an off day where

336
00:17:36.200 --> 00:17:38.240
they'd rather go to you know, McDonald's then go to

337
00:17:38.240 --> 00:17:40.359
the gym. But if you're meeting your buddies every day.

338
00:17:40.400 --> 00:17:42.400
And that's why Crossfits succeeded, right because you had a

339
00:17:42.400 --> 00:17:44.359
class and then you had a community and every day

340
00:17:44.359 --> 00:17:46.160
you had to show up at five pm because you know,

341
00:17:46.599 --> 00:17:49.559
John Sally and Jimmy are going to be there. I

342
00:17:49.559 --> 00:17:53.279
think that's cool. I think those are like safety nets

343
00:17:53.359 --> 00:17:56.279
in your discipline, because no one's perfect.

344
00:17:56.359 --> 00:17:58.400
Yeah, but it also I mean it's also a little

345
00:17:58.400 --> 00:18:01.440
bit of a safety net for the gym itself because sure, yeah,

346
00:18:01.519 --> 00:18:03.519
because you got to show up, and to show up.

347
00:18:03.480 --> 00:18:05.359
You had to have paid your dues, right for sure.

348
00:18:05.720 --> 00:18:10.160
Literally you pay your dues. There's like you can't get in, yeah,

349
00:18:10.279 --> 00:18:11.039
or you can't stay in.

350
00:18:11.240 --> 00:18:14.839
I know. There was another thing the government was looking at,

351
00:18:16.319 --> 00:18:19.200
and I think they mentioned gyms in the article, but

352
00:18:19.240 --> 00:18:21.680
they were looking at all these like random fees companies

353
00:18:21.720 --> 00:18:24.559
would add and shit, and they're trying to make that illegal. Yeah,

354
00:18:24.599 --> 00:18:28.519
which is another way, yeah, which is another way gym's

355
00:18:29.079 --> 00:18:31.119
make a killing. I remember when I first started working

356
00:18:31.119 --> 00:18:34.519
at a commercial gym and like kind of the Wizard

357
00:18:34.559 --> 00:18:36.960
of oz Vale was like taking it out from my eyes,

358
00:18:37.079 --> 00:18:39.160
you know, when they explained to me how to sell

359
00:18:39.200 --> 00:18:41.480
a membership and how it's just a sliding scale of

360
00:18:41.599 --> 00:18:44.039
upfront cost and monthly cost. Yeah, and I could pitch

361
00:18:44.079 --> 00:18:46.000
it to however I wanted, but as long as we

362
00:18:46.079 --> 00:18:48.319
got X amount and they're like yeah, and then April,

363
00:18:48.359 --> 00:18:51.599
we have a you know, a thirty dollars cleaning fee,

364
00:18:52.160 --> 00:18:54.160
and I'm like, oh, okay, like that made sense at first,

365
00:18:54.160 --> 00:18:56.279
but then I worked there for three years and I

366
00:18:56.359 --> 00:18:59.599
cleaned every day. It's not like we bought like a

367
00:18:59.680 --> 00:19:02.799
carpet cleaner right for April, because that would make sense,

368
00:19:02.920 --> 00:19:05.599
like oh, actually we're gonna hire like a super detailed

369
00:19:05.599 --> 00:19:08.240
guy in April. Or no, it's just another fee for

370
00:19:08.279 --> 00:19:10.559
them to snag. And then this feed of snag and

371
00:19:10.559 --> 00:19:13.640
that feed of snag and I'm like, geez, and people

372
00:19:13.680 --> 00:19:15.240
are still doing it. No. I mean, I've had all

373
00:19:15.240 --> 00:19:17.720
these ideas, but it just sucks for the member. And

374
00:19:17.799 --> 00:19:20.720
what sucks is like people still say yes to it. Yeah,

375
00:19:20.759 --> 00:19:22.440
And then if you add up all the money, then

376
00:19:22.480 --> 00:19:24.480
it makes us look bad. Like on the Third Street,

377
00:19:24.480 --> 00:19:28.799
we have no fees, no contracts, no sign up, no

378
00:19:28.880 --> 00:19:32.519
exit fee, we have nothing, and these other companies if

379
00:19:32.559 --> 00:19:35.160
you add all the shit together, but our price point

380
00:19:35.200 --> 00:19:38.319
is higher. You know where we're an elevated you know,

381
00:19:38.400 --> 00:19:41.359
mom and pop gym. But then you go to any

382
00:19:41.400 --> 00:19:44.599
other gym, like even twenty four and it's one hundred

383
00:19:44.599 --> 00:19:47.000
and fifty to sign up fifty a month after that,

384
00:19:47.319 --> 00:19:51.680
there's two fees randomly, there's a contract fee, when renewal fee,

385
00:19:51.799 --> 00:19:54.880
there's the cleaning fee, and you even all average all

386
00:19:54.880 --> 00:19:57.359
that out and they're probably seventy a month, you know,

387
00:19:57.400 --> 00:19:59.440
and you're like, well, no that makes sense either, you know,

388
00:19:59.519 --> 00:20:02.319
like it's just all trash. But people fall.

389
00:20:02.119 --> 00:20:05.160
For it, right because the price point in front of

390
00:20:05.200 --> 00:20:08.039
them when they sign up is just the monthly fee.

391
00:20:08.160 --> 00:20:10.759
Well, it's all you know. Yeah, and if you only

392
00:20:10.799 --> 00:20:13.160
if you're just a random person and you don't watch YouTube,

393
00:20:13.200 --> 00:20:15.160
you don't watch TikTok, you don't watch anything, all you

394
00:20:15.200 --> 00:20:18.119
think of is, oh, well, Crunch Fitness. They're running the

395
00:20:18.119 --> 00:20:20.960
commercials Planet Fitness. It's right next to the whole foods

396
00:20:20.960 --> 00:20:25.039
I go to, like all of it's just convenient for them. Yeah.

397
00:20:25.079 --> 00:20:27.000
So I think that the regulations that they were trying

398
00:20:27.039 --> 00:20:28.799
to are laws or whatever that they're trying to put

399
00:20:28.839 --> 00:20:31.960
in place. I think both the state and federal level

400
00:20:32.000 --> 00:20:35.359
had to do with with surprise fees, hidden feet, stuff

401
00:20:35.359 --> 00:20:37.720
like that, which is trash. It has to be yeah,

402
00:20:37.759 --> 00:20:39.000
it has to be an all in one.

403
00:20:39.440 --> 00:20:41.720
Yeah, just be transparent about what I'm about.

404
00:20:41.519 --> 00:20:43.480
To play for and ours is all in one. And

405
00:20:43.519 --> 00:20:46.480
so I think that like you have to because people

406
00:20:46.480 --> 00:20:48.920
are not used to it. You have to explain it right,

407
00:20:49.559 --> 00:20:51.440
You have to say there isn't anything extra and there's

408
00:20:51.480 --> 00:20:54.200
anything you know coming down the pipe for you and yeah,

409
00:20:54.319 --> 00:20:54.680
you know.

410
00:20:54.839 --> 00:20:57.359
And same with that article. The first thing I read,

411
00:20:57.440 --> 00:21:00.200
I was like, the Business Insider one is about how

412
00:21:00.240 --> 00:21:02.880
Planet Fitness, you know, attendance is way up, and like

413
00:21:02.920 --> 00:21:04.119
what are they gonna do or how are they gonna

414
00:21:04.119 --> 00:21:06.920
handle it? I'm like, dude, that's our goal, like my goal,

415
00:21:07.680 --> 00:21:10.319
and maybe it's my you know, shit morals here, but

416
00:21:10.440 --> 00:21:12.400
like if I if I get a member, I want

417
00:21:12.400 --> 00:21:14.119
the member to show up and have a good time.

418
00:21:14.960 --> 00:21:17.000
Even from a pure business point, say I don't care

419
00:21:17.039 --> 00:21:20.799
about humanity. From a pure dollar point, my brain works

420
00:21:20.839 --> 00:21:23.519
like this, you sign up for this gym, you get stronger,

421
00:21:23.559 --> 00:21:26.839
get fit, make a friend, you enjoy yourself. You're more

422
00:21:26.960 --> 00:21:29.319
likely to stay a member for a long time. Where

423
00:21:29.839 --> 00:21:32.720
I just don't even understand the psychology. I understand the

424
00:21:32.720 --> 00:21:34.920
psychology of all right, I'm gonna pay ten bucks to

425
00:21:34.960 --> 00:21:37.240
Planet Fitness because it's like they call it, like the

426
00:21:37.880 --> 00:21:41.480
conscious fear or whatever, like the feel good about yourself fee.

427
00:21:41.839 --> 00:21:43.839
They're like, oh no, I got a gym membership, Like, yeah,

428
00:21:43.880 --> 00:21:46.400
you don't go you know, like, how does that actually

429
00:21:46.440 --> 00:21:46.920
feel good?

430
00:21:47.359 --> 00:21:48.480
You only go on Mondays?

431
00:21:48.599 --> 00:21:51.200
Yeah? Yeah, yeah the pizza day. Yeah, the free pizza day,

432
00:21:52.359 --> 00:21:54.599
which isn't the worst concept. I don't hate it. I

433
00:21:54.599 --> 00:21:57.200
don't hate it. Yeah, it's just weird. It's just so

434
00:21:57.440 --> 00:22:02.319
weird to me that that's a very giant piece of

435
00:22:02.359 --> 00:22:03.400
the fitness industry.

436
00:22:04.480 --> 00:22:07.119
No, I agree, And it's not the only thing that's.

437
00:22:06.759 --> 00:22:10.279
Built like that. Supplements are built like that. Yeah. Right.

438
00:22:10.359 --> 00:22:11.759
You won't go to the gym, you won't even get

439
00:22:11.799 --> 00:22:13.640
off the couch, but you have a closet full of

440
00:22:13.680 --> 00:22:16.359
protein and collagen that you take once a month when

441
00:22:16.400 --> 00:22:20.640
you remember h or Like I've seen more videos on

442
00:22:20.759 --> 00:22:22.759
people on how many supplements they take. They're like, this

443
00:22:22.839 --> 00:22:25.319
is my bare bones, you know, stack of supplements. The

444
00:22:25.359 --> 00:22:28.400
motherfucker's got twenty supplements in front of them. I'm like, dude,

445
00:22:28.440 --> 00:22:31.240
you probably smoke, you're ripping a vape, you're fucking staying

446
00:22:31.279 --> 00:22:34.000
up until one am, you're drinking alcohol. But good thing

447
00:22:34.000 --> 00:22:37.160
you got that fucking vitamin C pill. Yeah.

448
00:22:37.200 --> 00:22:42.160
When the uh studies seem to show that multivitamins don't

449
00:22:42.160 --> 00:22:46.279
really do shit, Yeah, absorption's rough. Yeah, you got. If

450
00:22:46.319 --> 00:22:49.400
you have a deficiency, taking it an extra vitamin makes sense.

451
00:22:49.400 --> 00:22:51.799
If you do not have a deficiency, it doesn't do anything.

452
00:22:52.279 --> 00:22:54.079
When if you have the deficiency, maybe try to fix

453
00:22:54.119 --> 00:22:57.319
it in an nutritional way, exact right, exactly. Your money,

454
00:22:57.359 --> 00:22:59.720
probably it is more expensive, but you grab a nutritionist

455
00:22:59.759 --> 00:23:01.799
to fill out a meal plan for you probably be

456
00:23:01.839 --> 00:23:02.279
better off.

457
00:23:02.440 --> 00:23:05.680
Yeah, and and I say that, and I actually take

458
00:23:05.680 --> 00:23:06.599
a multi every day.

459
00:23:07.039 --> 00:23:09.079
Yeah, I take some supplements too. I take a vitamin

460
00:23:09.160 --> 00:23:12.240
d in or whatever. But like, I also fucking move

461
00:23:12.319 --> 00:23:14.880
my body, and I also eat a vegetable and I

462
00:23:14.880 --> 00:23:19.519
also calculated my protein every single day for fucking twenty years. Right,

463
00:23:19.640 --> 00:23:22.400
you know that's the difference. Where are these other people?

464
00:23:22.519 --> 00:23:26.440
Like it is just like a just to help your brain.

465
00:23:26.839 --> 00:23:33.799
Yeah, you're looking for magic from you know, from weird source.

466
00:23:34.039 --> 00:23:34.720
It's weird.

467
00:23:35.200 --> 00:23:38.240
No, I agree, I am, But I think about about

468
00:23:38.440 --> 00:23:46.119
other services that hit you with extra fees like telephones, internet.

469
00:23:45.839 --> 00:23:49.359
Door dash door dash you motherfuckers. I'm ordering a ten

470
00:23:49.400 --> 00:23:53.359
dollars sandwich and you check out and it's fifty five dollars, Like,

471
00:23:53.400 --> 00:23:56.799
where where are these fees? Yeah? I hear Uber is

472
00:23:56.839 --> 00:23:59.759
the worst like, I've heard that rumor for a while,

473
00:23:59.759 --> 00:24:01.480
but then someone broke it down and I don't know

474
00:24:01.519 --> 00:24:03.599
if it's true or not, but Twitter like, oh, half

475
00:24:03.599 --> 00:24:05.839
an hour Uber ride forty dollars and I thought they

476
00:24:05.839 --> 00:24:07.359
were just gonna bitch about that, but then it's like

477
00:24:07.720 --> 00:24:10.279
and the driver made like eight bucks. Yeah, I'm like,

478
00:24:10.319 --> 00:24:13.480
oh shit, that is pretty bad, don't I don't.

479
00:24:13.519 --> 00:24:16.640
Actually it's a ship on Uber, but I don't use

480
00:24:16.680 --> 00:24:18.759
Uber anymore at all unless I actually have no choice.

481
00:24:18.799 --> 00:24:22.839
I used Lyft just because it's like theoretically a little

482
00:24:22.880 --> 00:24:25.960
more ethical and they pay better the cost. Yeah, I

483
00:24:25.960 --> 00:24:27.960
think it's maybe it pays better and the cost is

484
00:24:28.079 --> 00:24:30.119
very much more upfront to me.

485
00:24:30.680 --> 00:24:33.960
Yeah, you know, then the.

486
00:24:33.920 --> 00:24:38.000
Extra shit that gets tagged on, we'll see. I don't know,

487
00:24:38.079 --> 00:24:42.079
there's it. It seems like there might be a space

488
00:24:42.079 --> 00:24:43.960
for somebody else to come in with a little bit

489
00:24:43.960 --> 00:24:46.559
different business model and the Yeah, that robot car that's

490
00:24:46.559 --> 00:24:50.519
getting pulled over, did you actually see the article about that?

491
00:24:50.599 --> 00:24:53.200
There's a spot there's a parking lot in San Francisco

492
00:24:53.240 --> 00:24:54.200
where they store them.

493
00:24:54.640 --> 00:24:57.599
I'm sure though, And I'm sure they're electric, right, so

494
00:24:57.599 --> 00:24:59.480
they gotta charge them every night?

495
00:24:59.559 --> 00:25:02.400
Yeah, And there's this parking lot and there are all

496
00:25:02.440 --> 00:25:08.119
these apartment buildings around it, and they start honking at

497
00:25:08.119 --> 00:25:10.440
each other at like three o'clock in the morning.

498
00:25:10.480 --> 00:25:14.599
I've seen I robot too many times. They're literally just yeah,

499
00:25:14.680 --> 00:25:19.839
they're communicating, yeah, yeah, yeah, we're dead transformers. And I've

500
00:25:19.839 --> 00:25:23.079
seen I robot ruh yeah, bumblebees in one of them things.

501
00:25:23.759 --> 00:25:25.839
It's scary. There's its own way.

502
00:25:25.920 --> 00:25:28.519
There's all crazy viral video of one getting pulled over

503
00:25:28.559 --> 00:25:30.160
from cops and I think the cops come at it

504
00:25:30.160 --> 00:25:32.000
like it's crazy, like I don't know what it was doing.

505
00:25:32.119 --> 00:25:34.359
It turned the wrong way on a one way street.

506
00:25:34.440 --> 00:25:36.079
Yeah, and then there's someone in the backseat, like I

507
00:25:36.119 --> 00:25:38.640
don't know what's going on. The cops are trying to talk.

508
00:25:38.839 --> 00:25:41.279
Yeah, there are one of them. There was there, there

509
00:25:41.359 --> 00:25:43.440
was a passenger, and there was one there was no.

510
00:25:43.319 --> 00:25:46.240
One saw the passenger. I was like, what the fuck? Yeah,

511
00:25:46.559 --> 00:25:47.480
how we're going to do that.

512
00:25:47.599 --> 00:25:50.240
I think the passenger one maybe may have been the

513
00:25:50.279 --> 00:25:52.920
one that wanted to turn the wrong way in one way.

514
00:25:52.880 --> 00:25:54.920
Which because they're probably based on maps. Like when I

515
00:25:54.960 --> 00:25:58.039
first moved downtown and I would read maps rather than

516
00:25:58.079 --> 00:26:00.839
just go by what I knew I turned down. I

517
00:26:00.920 --> 00:26:03.359
was getting coffee with colle. I turned down a one

518
00:26:03.359 --> 00:26:05.480
way because my phone told me. My phone literally said

519
00:26:05.480 --> 00:26:08.079
turn right on whatever, and you could it's a one way,

520
00:26:08.119 --> 00:26:09.599
and so I was like, oh, well, my phone told me.

521
00:26:09.759 --> 00:26:12.960
Like years ago, my wife accidentally turned the wrong way

522
00:26:12.960 --> 00:26:15.519
in one way street and there was a there was

523
00:26:15.559 --> 00:26:21.720
a visually impaired woman, yeah, with her cane trying to

524
00:26:21.759 --> 00:26:23.720
cross the street, and she ran into the car and

525
00:26:23.759 --> 00:26:25.680
she just cust the blue street kept my wife and

526
00:26:25.759 --> 00:26:27.880
just like I'm sorry, I'm sorry, I'm sorry. Yeah, but

527
00:26:27.920 --> 00:26:30.880
it's pretty easy to do down here. However, this is

528
00:26:31.440 --> 00:26:36.880
you know, local insight Fifth Street over here. Yeah, they're

529
00:26:36.880 --> 00:26:38.200
converting it back to two way.

530
00:26:38.640 --> 00:26:41.960
Yeah, that's what. Yeah, that's why downtown semi confusing. Majority

531
00:26:41.960 --> 00:26:44.440
of us are numbers and letters in a row, and

532
00:26:44.559 --> 00:26:48.480
majority one way goes one and it flip flops. But

533
00:26:48.559 --> 00:26:50.319
every once in a while, yeah, you'll get a two way,

534
00:26:50.759 --> 00:26:52.720
and every once in a while there's probably two one

535
00:26:52.759 --> 00:26:55.759
ways going the same way. Yeah, randomly, but yeah, and

536
00:26:55.799 --> 00:26:59.200
a lot of the a lot of the horizontal letters

537
00:26:59.640 --> 00:27:03.599
are too way besides j K. But then it switches. Yeah,

538
00:27:03.599 --> 00:27:05.519
it gets a little confusing, But once you're down here

539
00:27:05.519 --> 00:27:07.759
you understand it. But what sucks is your phone is wrong.

540
00:27:08.480 --> 00:27:10.480
Like yeah, like, all right, I get an accident, can

541
00:27:10.519 --> 00:27:13.359
I sue Google? Like Google Maps literally said turn right?

542
00:27:13.720 --> 00:27:16.480
Yeah a little bit, I think you like that's crazy? Yeah, like,

543
00:27:16.559 --> 00:27:19.440
figure that fucking shit out. And if we have self driving.

544
00:27:19.119 --> 00:27:21.440
Cars, yeah, they're gonna go, They're just they're not gonna

545
00:27:21.440 --> 00:27:23.960
There's there's no like check yeah right, they're based on

546
00:27:24.000 --> 00:27:27.440
some satellite map, Google or Apple Maps. There is anybody

547
00:27:27.440 --> 00:27:29.559
there looking around to see if there's a sign that

548
00:27:29.640 --> 00:27:31.279
says one way street or if there's.

549
00:27:31.400 --> 00:27:33.519
Yeah, and I obviously I should have, but I'm just

550
00:27:33.559 --> 00:27:35.119
listening to the stupid things. Let's turn right at the

551
00:27:35.119 --> 00:27:36.039
next light. I'm all right.

552
00:27:36.599 --> 00:27:40.319
The the thing that with the way Mo turned onto

553
00:27:40.359 --> 00:27:43.039
the one way street is because there was construction and

554
00:27:43.079 --> 00:27:44.799
they went to it, went to get around it, but

555
00:27:44.880 --> 00:27:45.839
it went the wrong way.

556
00:27:45.960 --> 00:27:48.000
Sure, yeah, it's taking its own little detour.

557
00:27:48.279 --> 00:27:51.680
I don't know. I like. I like the idea. I

558
00:27:51.720 --> 00:27:55.240
just don't think I like the the actuality of the

559
00:27:55.279 --> 00:27:58.920
self driving car that has no person driving it at all.

560
00:27:59.000 --> 00:28:01.440
Well, to me, it's still just like an infrastructure shoot.

561
00:28:01.440 --> 00:28:04.319
Like how do we just not have trains still? Right?

562
00:28:04.400 --> 00:28:07.279
Like it like why why we like skip the whole

563
00:28:07.400 --> 00:28:09.920
thing that kind of doesn't make sense. Like there's an answer,

564
00:28:10.720 --> 00:28:13.480
and it's worked in many cities and countries, and we

565
00:28:13.599 --> 00:28:15.240
just want to ignore that and kind of create a

566
00:28:15.279 --> 00:28:16.279
new answer. Yeah.

567
00:28:16.400 --> 00:28:18.039
Like if you go to New Orleans, I wish we

568
00:28:18.079 --> 00:28:20.640
still had the like a trolley system, Yeah, a good one,

569
00:28:20.720 --> 00:28:24.880
like like New Orleans has we did it ran right

570
00:28:24.920 --> 00:28:28.400
outside this building. Yeah, and not there anymore since the

571
00:28:28.440 --> 00:28:32.680
fifties because of you know, tire companies.

572
00:28:32.359 --> 00:28:36.480
Really yeah, big Auto, big gas, big Auto, which I get,

573
00:28:36.559 --> 00:28:38.559
but yeah, I mean, and we are building a bunch

574
00:28:38.559 --> 00:28:40.799
of bullet trains, which is cool. You know, there's I

575
00:28:40.799 --> 00:28:43.400
think three or four just on the West Coast that

576
00:28:43.400 --> 00:28:44.880
should be done in the next four years, which is

577
00:28:44.880 --> 00:28:49.720
pretty cool. But again, yeah, self driving cars just seem

578
00:28:50.000 --> 00:28:52.200
even if they're perfect, let's sayhypothetic. You can flip a switch,

579
00:28:52.240 --> 00:28:54.640
it is perfect. Like that doesn't get rid of traffic, no,

580
00:28:54.720 --> 00:28:57.400
because everyone's still got to go somewhere at six pm.

581
00:28:57.160 --> 00:29:01.359
Right, But trains occupancy vehicles, Yeah, yeah.

582
00:29:01.240 --> 00:29:03.519
Bullet train literally does get rid of traffic. Yeah.

583
00:29:03.599 --> 00:29:06.279
And and so the you know, light rail and yeah whatever,

584
00:29:06.359 --> 00:29:08.799
and all that kind of stuff that subways and.

585
00:29:08.799 --> 00:29:10.079
Yeah whatever, that's kind of silly.

586
00:29:10.079 --> 00:29:12.039
I don't know if I said this previously on the show,

587
00:29:12.039 --> 00:29:14.319
but like wrote a lot of subways in New York.

588
00:29:14.759 --> 00:29:16.440
They were all clean, all clean.

589
00:29:16.559 --> 00:29:18.759
Really. Yeah. I've only done one or two out there,

590
00:29:18.759 --> 00:29:22.440
and I don't remember it being particularly bad. Where Bart,

591
00:29:22.839 --> 00:29:24.720
which is the Bay Area trains, it can't get a

592
00:29:24.720 --> 00:29:25.160
little bad.

593
00:29:25.559 --> 00:29:27.519
It's a little gross, yeah can, but yeah there I

594
00:29:27.559 --> 00:29:32.839
saw that there. They've retired the earliest uh Bart trains

595
00:29:32.839 --> 00:29:36.079
and they're putting them in in like real museums. They

596
00:29:36.119 --> 00:29:37.160
look very cool.

597
00:29:37.480 --> 00:29:42.599
Yeah, and it is convenient. There's just some sketchy characters

598
00:29:42.640 --> 00:29:43.640
and sketchy environments.

599
00:29:44.720 --> 00:29:46.720
Yeah, and I think their reliability is a little bit

600
00:29:46.720 --> 00:29:51.759
of an issue, I'm sure with age. Yeah. Yeah. But anyway,

601
00:29:53.160 --> 00:29:55.440
so some of y'all are going to the gym all

602
00:29:55.480 --> 00:29:59.119
the time. Yeah, they're about it meat, it's bring a friend.

603
00:29:59.200 --> 00:30:01.240
But I do wonder if that's like, yeah, like again,

604
00:30:01.359 --> 00:30:04.559
gen Z doing that to wrap it around to my

605
00:30:04.839 --> 00:30:07.599
rant on influencers like gen Z doing that from twenty

606
00:30:07.720 --> 00:30:09.839
twenty one to twenty twenty three doesn't impress me. I

607
00:30:09.839 --> 00:30:11.960
guess is what I'm getting at. Yeah, like to be

608
00:30:12.160 --> 00:30:16.119
healthy and to like actually do that lifestyle, you have

609
00:30:16.160 --> 00:30:19.839
to do it every day for the rest of your life. Right.

610
00:30:19.920 --> 00:30:22.839
So these people just hopping into the gym and like, oh,

611
00:30:22.839 --> 00:30:26.319
I'm in a bodybuild. You know, that's literally a toddler

612
00:30:26.359 --> 00:30:28.599
trying to hop in and raise Hussein Bolt, like you're

613
00:30:28.599 --> 00:30:31.400
going zero to one hundred, Like how much we just

614
00:30:31.519 --> 00:30:33.680
like to lift weights? And then how can I what

615
00:30:33.720 --> 00:30:36.160
can I do every day that I know I can

616
00:30:36.200 --> 00:30:38.440
do for the rest of my life? Right, And like

617
00:30:38.480 --> 00:30:40.960
we've built business that way, and we've talked about you know,

618
00:30:41.000 --> 00:30:44.839
other businesses in the world that maybe are more successful

619
00:30:44.839 --> 00:30:47.119
than us, but that's the you know, point one percent

620
00:30:47.680 --> 00:30:49.839
a lot of businesses go out of business or have

621
00:30:50.000 --> 00:30:53.039
issues because they're trying to like sprint before they've walked.

622
00:30:53.400 --> 00:30:55.559
Or if you set up your processes and your habits

623
00:30:55.640 --> 00:30:59.480
with the idea of actual sustainability, like what workload or

624
00:30:59.480 --> 00:31:02.799
what process can I do for the next five years,

625
00:31:03.440 --> 00:31:05.799
and then you're constantly reassessing that for the next five

626
00:31:05.880 --> 00:31:07.759
years the next five years. Now you've built up twenty

627
00:31:07.839 --> 00:31:10.759
years of shit you can do. Whereas like if your

628
00:31:10.759 --> 00:31:14.519
only idea of fitness is starving yourself and stepping on stage. Like,

629
00:31:14.559 --> 00:31:16.839
no one's going to do that for their whole life, right,

630
00:31:17.359 --> 00:31:21.839
It's impossible, literally impossible. And so yeah, when these zoomers

631
00:31:21.880 --> 00:31:25.839
are fucking thirty, like, what's the zoomer tip right now?

632
00:31:25.839 --> 00:31:29.559
Probably twenty seven probably the oldest zoomer. You're probably dead

633
00:31:29.559 --> 00:31:30.119
middle zoomer.

634
00:31:30.279 --> 00:31:31.319
Yeah, I think I'm in the middle.

635
00:31:31.519 --> 00:31:33.400
I bet, I bet the oldes zoomer is probably twenty

636
00:31:33.400 --> 00:31:35.359
seven to twenty eight. You know, when they're late thirties

637
00:31:35.519 --> 00:31:37.799
and they've still been in the gym at this rate

638
00:31:38.000 --> 00:31:40.480
of this data, then I'll tip my hat to you,

639
00:31:40.480 --> 00:31:41.039
young z's.

640
00:31:42.039 --> 00:31:45.400
The two points somewhat closing. One of them is just

641
00:31:45.440 --> 00:31:47.920
an observation. I you know, you see a lot of

642
00:31:47.960 --> 00:31:52.599
them in your in your what is that called the suggestions. Yeah,

643
00:31:52.720 --> 00:31:55.079
see a lot of middles suggestions and whatever. And some

644
00:31:55.160 --> 00:31:57.640
of them are very young.

645
00:31:59.000 --> 00:32:02.640
Zoomies. Yeah, yeah, yeah, And yeah, people are like lifting

646
00:32:02.640 --> 00:32:05.119
in like high school, like like bodybuilding style rather than

647
00:32:05.119 --> 00:32:06.000
like lifting for a school.

648
00:32:06.240 --> 00:32:09.079
They're you know, they're twenty two, twenty three or whatever,

649
00:32:09.160 --> 00:32:12.880
and somebody asked him and they look amazing, and they say, well,

650
00:32:12.920 --> 00:32:15.920
how long have you been lifting. Oh two years you

651
00:32:15.960 --> 00:32:18.759
know and a half years just like fuck you yeah,

652
00:32:18.839 --> 00:32:21.640
like genetics, yeah, are you do you believe them?

653
00:32:21.839 --> 00:32:25.359
I do. I show my boy David Laid who's absolutely

654
00:32:25.359 --> 00:32:27.519
dominated for so long. But I met David when he

655
00:32:27.599 --> 00:32:32.319
was probably like yeah, maybe twenty maybe twenty twenty one. Yeah,

656
00:32:32.359 --> 00:32:35.319
I met him a long time ago, and he might

657
00:32:35.359 --> 00:32:37.799
have been lifting since he was like sixteen, and like

658
00:32:37.839 --> 00:32:39.799
so was I. Like I like, if you saw me

659
00:32:39.839 --> 00:32:42.279
when I was sixteen, you'd see that, like I did something.

660
00:32:42.319 --> 00:32:44.160
I had some kind of delt compared to most sixteen

661
00:32:44.200 --> 00:32:46.119
year olds because I had lifted since eighth grade, but

662
00:32:46.200 --> 00:32:50.319
like actually trained, not really until I retired from basketball,

663
00:32:50.359 --> 00:32:53.079
like age twenty nineteen. And I think David was similar

664
00:32:53.319 --> 00:32:55.559
or he like lifted, but did he really train? When

665
00:32:55.559 --> 00:32:56.759
I met him, he looked like yeah, he looked like

666
00:32:56.839 --> 00:32:59.920
Clark Kent. You know, kids fucking twenty two six ' four,

667
00:33:00.480 --> 00:33:04.359
two hundred pounds lean as shit. Some of it's definitely genetics.

668
00:33:04.559 --> 00:33:09.000
And then as that book that we were a part

669
00:33:09.000 --> 00:33:14.119
of wrote that got tossed to the side, ud it did.

670
00:33:14.240 --> 00:33:16.960
It did teach more people, you know, the amount of

671
00:33:17.000 --> 00:33:20.000
people that understand what a macronutrient is now on the

672
00:33:20.039 --> 00:33:23.599
Internet or real life versus even twenty fifteen. Yeah, is

673
00:33:23.799 --> 00:33:26.680
night and day. Like you had to explain step by

674
00:33:26.680 --> 00:33:30.200
step what the fucking macronutrient was in twenty sixteen. Now

675
00:33:30.680 --> 00:33:34.200
you know, over fifty percent of America understand and know

676
00:33:34.240 --> 00:33:34.640
what it is.

677
00:33:34.720 --> 00:33:36.599
They might have the wrong idea about it, but they

678
00:33:36.680 --> 00:33:40.119
at least understand what from the basic concept. So the

679
00:33:40.200 --> 00:33:42.720
other point was that was the question. The other point

680
00:33:42.960 --> 00:33:46.759
was sometimes I look at those those folks and I

681
00:33:46.839 --> 00:33:49.839
look at who follows them and.

682
00:33:49.759 --> 00:33:51.960
Who they follow Yeah. I used to do that a lot, and.

683
00:33:54.759 --> 00:33:59.039
Increasingly they're not following anyone I fucking know.

684
00:33:59.200 --> 00:34:01.440
Yeah. Same. Yeah. Back in the day, you kind of

685
00:34:01.440 --> 00:34:03.519
like niche people out by who they followed, and I'm like,

686
00:34:03.559 --> 00:34:05.480
all right, well they kind of know who Omar is

687
00:34:05.559 --> 00:34:09.079
or they know whatever. Luckily, like some good voices have

688
00:34:09.159 --> 00:34:11.320
gotten more popular in this time as well as the bad,

689
00:34:11.360 --> 00:34:13.440
like shout out to RP. They're obviously killing on my

690
00:34:13.480 --> 00:34:16.280
kisser Tell and my boy Jared, Like really smart guys.

691
00:34:16.320 --> 00:34:20.920
Good dudes been in business since early twenties twenty ten's

692
00:34:20.960 --> 00:34:25.920
and still taking big strides in educating the world properly

693
00:34:26.800 --> 00:34:28.800
and they're one of the biggest you know, Finnish YouTube

694
00:34:29.119 --> 00:34:31.519
groups to do it right now, So people are there

695
00:34:31.519 --> 00:34:33.599
are good sources, people are learning for and giving them.

696
00:34:33.599 --> 00:34:37.079
You know. Jeff Nippert's another one that, in my opinion,

697
00:34:37.119 --> 00:34:39.280
is like later in the YouTube game, although he's an

698
00:34:39.280 --> 00:34:42.280
og to the kids now. Yeah, he started like a

699
00:34:42.280 --> 00:34:44.719
little bit after all of us. But Jeff's a smart

700
00:34:44.760 --> 00:34:46.719
dude with a lot of good resources in his YouTube's

701
00:34:46.760 --> 00:34:49.519
killing it. So there are good examples that reached up

702
00:34:49.519 --> 00:34:53.039
there that again made that process easier. On the same

703
00:34:53.119 --> 00:34:57.000
topic of like people lifting two years and looking good

704
00:34:57.079 --> 00:35:01.920
or like hitting their goals or whatever, one that's obviously

705
00:35:01.920 --> 00:35:04.880
a low percent, right, the genetically blessed and whatever. But

706
00:35:04.920 --> 00:35:10.199
I do wonder with all this Instagram success, YouTube success,

707
00:35:10.440 --> 00:35:13.360
money success. I don't know what the old wives tale

708
00:35:13.440 --> 00:35:15.440
or the the old wives tale, but the saying is,

709
00:35:15.440 --> 00:35:19.599
but it's like something like easily acquired, you don't cherish

710
00:35:19.639 --> 00:35:22.880
as much, is the general. I know there's a fancy

711
00:35:23.000 --> 00:35:25.280
phrase for it, but I wonder if that plays a

712
00:35:25.360 --> 00:35:28.039
role in all this too, Like TikTok allows you to

713
00:35:28.079 --> 00:35:31.599
become rich and famous in six months, Like there's literally

714
00:35:31.719 --> 00:35:36.559
streamers YouTubers that have gotten from literally like poverty or

715
00:35:36.960 --> 00:35:39.800
just normal to rich as shit and famous as ship

716
00:35:40.199 --> 00:35:42.480
that huck to a girl like she's definitely a psyop

717
00:35:42.639 --> 00:35:46.440
beside the point, but like, how does that happen? And

718
00:35:46.480 --> 00:35:48.360
now you know she's a drunk chick on like a

719
00:35:48.440 --> 00:35:51.639
Nashville bar, and now she's got being designed for by

720
00:35:51.679 --> 00:35:55.880
Louis Uton on stage with the biggest celebrities. Well that's

721
00:35:55.920 --> 00:36:00.000
literally overnight, and so like, how how hard can you

722
00:36:00.079 --> 00:36:03.159
work to maintain that? Probably can't. You can't because you

723
00:36:03.199 --> 00:36:04.519
don't know what it took to get there.

724
00:36:04.559 --> 00:36:07.639
It's the social media equivalent of a one hit wonder band.

725
00:36:07.679 --> 00:36:10.519
Maybe worse because at least the one hit wonder you

726
00:36:10.679 --> 00:36:12.880
was actually good. You would say that one song is

727
00:36:12.920 --> 00:36:15.880
fucking good. It's good, like legitimately good. There's a couple

728
00:36:15.920 --> 00:36:18.480
that are you know whatever, but legitimately you caught attention.

729
00:36:18.760 --> 00:36:24.800
Yeah a hawk tool girl, Like what what talent? No offense, ma'am,

730
00:36:25.559 --> 00:36:27.239
but there's no talent, right.

731
00:36:28.639 --> 00:36:29.320
Salvatory?

732
00:36:29.639 --> 00:36:32.440
Yeah? So bad. Yeah, it's so bad, and so I

733
00:36:32.519 --> 00:36:34.480
wonder even you know you scale that down to yeah,

734
00:36:34.519 --> 00:36:38.280
whether it be internet success and money. She sucks, man,

735
00:36:38.760 --> 00:36:39.320
she sucks.

736
00:36:40.280 --> 00:36:43.000
Wow, right, right, but she spits right before.

737
00:36:43.320 --> 00:36:45.480
Yeah, she might swallow too, but she I've seen a

738
00:36:45.480 --> 00:36:48.960
lot of like random interviews of her and it's so bad.

739
00:36:49.159 --> 00:36:51.039
I believe that, you know, like it's so like you

740
00:36:51.360 --> 00:36:55.599
have no where you catch you know again, I'm you know,

741
00:36:55.920 --> 00:36:57.760
very biased, but you catch one of the OG's in

742
00:36:57.800 --> 00:37:01.159
an interview, you catch Guzman or bar Omar an interview,

743
00:37:01.199 --> 00:37:04.639
and they're good. They're talented, they're well spoken, they're smart,

744
00:37:04.679 --> 00:37:07.400
they can they can jive like they can or I

745
00:37:07.440 --> 00:37:09.199
don't know, if you grab some new YouTubers and shit

746
00:37:09.280 --> 00:37:10.800
like that, shout out to some of the streamers that

747
00:37:10.840 --> 00:37:13.159
are doing it. You know, there's some young talent out

748
00:37:13.199 --> 00:37:16.000
there that I watch that I'm like, dude, these guys

749
00:37:16.000 --> 00:37:18.000
have you know, they have something, they've they've made it

750
00:37:18.039 --> 00:37:20.960
for a reason. They have to get the gap, or

751
00:37:21.000 --> 00:37:23.280
they're funny, or they're they're flight on their toes.

752
00:37:24.119 --> 00:37:27.440
Without without naming names there, there's somebody who is still

753
00:37:27.559 --> 00:37:30.920
very popular, has been popular for quite some time. And

754
00:37:31.079 --> 00:37:33.840
all of this person, I'm not even gonna go into gender.

755
00:37:34.360 --> 00:37:37.920
All of this person's early videos were so heavily edited

756
00:37:37.960 --> 00:37:41.360
that you almost couldn't watch them because there wasn't like

757
00:37:41.400 --> 00:37:43.920
a single sentence that ran all the way through, you

758
00:37:43.920 --> 00:37:45.639
know what I mean, that's without an edit.

759
00:37:45.800 --> 00:37:47.239
I don't even know who you're naming because I can

760
00:37:47.280 --> 00:37:48.199
already think of like five.

761
00:37:48.559 --> 00:37:50.760
Yeah, well it's the top at the top.

762
00:37:50.639 --> 00:37:53.599
Level of that one. I know three, Okay, there's three

763
00:37:53.679 --> 00:37:56.280
that are there's five, there's there's a bunch.

764
00:37:56.360 --> 00:37:58.280
But and that's it was a fake it till you

765
00:37:58.280 --> 00:37:59.920
make a situation because that person is a better on

766
00:38:00.079 --> 00:38:02.880
camera now than they were then, right, hope, but in

767
00:38:02.920 --> 00:38:04.920
that manufactured at the beginning though.

768
00:38:04.800 --> 00:38:06.559
But that almost goes to my point, like maybe it

769
00:38:06.599 --> 00:38:08.800
took them five or ten years to get better and

770
00:38:08.920 --> 00:38:11.960
drive that success so out right, and they stuck with

771
00:38:12.000 --> 00:38:15.280
those reps to at least get better. So shout out

772
00:38:15.320 --> 00:38:19.960
to those shitty content creators. But where now, whether it's

773
00:38:20.000 --> 00:38:22.760
genetics looking good in the gym, you trained for a year,

774
00:38:22.880 --> 00:38:26.960
like how driven are you to continue to train? And

775
00:38:27.000 --> 00:38:29.360
then same with the content you do one or two tiktoks,

776
00:38:29.400 --> 00:38:32.440
you blow up making a sexual joke, and now what

777
00:38:32.519 --> 00:38:34.159
are you going to do? Like you don't have the

778
00:38:34.480 --> 00:38:36.880
content grind in you and you don't have the repertoire

779
00:38:36.920 --> 00:38:41.559
of skills to edit or because even editing is a skill,

780
00:38:41.840 --> 00:38:45.159
you know, so like whoever's chopped up their shit? Yeah,

781
00:38:45.159 --> 00:38:46.559
I don't know. I am just a bit of a

782
00:38:46.559 --> 00:38:48.960
content purist. I think if you're a YouTuber, you should

783
00:38:49.000 --> 00:38:50.639
probably be able to sit down in any room with

784
00:38:50.719 --> 00:38:55.920
anyone and create content. You know. Obviously podcasts and reps

785
00:38:55.920 --> 00:38:59.559
have helped me for sure, But I honestly wasn't Absolutely

786
00:38:59.559 --> 00:39:00.639
trashould be again with either.

787
00:39:00.760 --> 00:39:02.840
No, you weren't. That's that's why it worked. That's why

788
00:39:02.840 --> 00:39:04.840
I said, hey, you want to do a podcast?

789
00:39:05.360 --> 00:39:08.320
And I was very lucky to where. You know, I

790
00:39:08.400 --> 00:39:10.280
went to art school, and I've been in drama and

791
00:39:10.320 --> 00:39:13.119
I've taken drama classes, so I had an advantage for sure.

792
00:39:13.199 --> 00:39:16.400
But again going to Bart, but Bart trut you know,

793
00:39:16.559 --> 00:39:18.480
and he's one of my best friends. Obviously I'm biased,

794
00:39:18.519 --> 00:39:20.639
but like he did that, Like he he was the

795
00:39:20.679 --> 00:39:25.559
Hawk tour girl, right. He made one funny Asian American

796
00:39:25.760 --> 00:39:29.599
racist video that went viral and then he's like, oh,

797
00:39:29.639 --> 00:39:32.400
this is something. And he started taking acting classes and

798
00:39:32.440 --> 00:39:34.599
he went to stand up comedy classes and he you know,

799
00:39:34.679 --> 00:39:38.119
like he put in the work to get somewhere where,

800
00:39:38.119 --> 00:39:41.199
like shout out the Hawk Tour. She does that, but like,

801
00:39:41.239 --> 00:39:43.079
what are the chances you know, I just don't think

802
00:39:43.079 --> 00:39:44.920
the chances are there because she found that success and

803
00:39:44.920 --> 00:39:47.440
now you're just gonna let it do whatever.

804
00:39:48.159 --> 00:39:52.119
Yeah, you know she's going to be sponsored by just

805
00:39:52.480 --> 00:39:54.119
Gatord gums still exist.

806
00:39:53.880 --> 00:39:58.519
The Trojan condoms. Oh here we come. Yeah, all that,

807
00:39:58.800 --> 00:39:59.280
it's bad.

808
00:39:59.480 --> 00:40:02.119
It's bad, alright, that's all I got this start, all.

809
00:40:02.119 --> 00:40:05.199
Right, ladies and gentlemen. New episodes every Wednesday, Third Street,

810
00:40:05.639 --> 00:40:07.880
Barbell Suck. I'm in California from the areas dot by

811
00:40:08.239 --> 00:40:09.719
Come say what's up? Three s p dot c O

812
00:40:09.800 --> 00:40:11.320
for all your apparel needs. And I'm sorry, Mike, where

813
00:40:11.320 --> 00:40:11.800
you want to find me?

814
00:40:11.840 --> 00:40:14.000
All right, Matthew Jim McDonald. The social media that shows

815
00:40:14.039 --> 00:40:16.199
fifty percent facts or percent of the word in the

816
00:40:16.239 --> 00:40:18.840
fifties just numbers fifty percent facts is Spreaking Pride podcast

817
00:40:18.840 --> 00:40:22.320
in association with iHeartMedia and on the obscure Ceiliarty networking

818
00:40:22.960 --> 00:40:23.199
again