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July 10, 2019

How do you spot a gimmick (before you waste your money or your time on it)? w/Eric Helms & Omar Isuf

How do you spot a gimmick (before you waste your money or your time on it)? w/Eric Helms & Omar Isuf

We take on this question with that help of previous guests Eric Helms and Omar Isuf, who joined us in studio. Eric holds a BS in fitness and wellness, an MS in exercise science, a second masters in sports nutrition, a PhD in strength and conditioning,...


We take on this question with that help of previous guests Eric Helms and Omar Isuf, who joined us in studio.

Eric holds a BS in fitness and wellness, an MS in exercise science, a second masters in sports nutrition, a PhD in strength and conditioning, and is a research fellow for AUT at the Sports Performance Research Institute New Zealand.

Omar is a successful YouTube content creator from Canada, a partner with Mike Farr and Bart Kwan on Kizen Training, as well has pursuing other business ventures. He’s also a keen observer of media.

 Here's part of how we broke it down. 

  • What sets off our BS detectors?
  • What are some common elements of gimmicks and scams in fitness?
  • Is anything ever really too good to be true?
  • Who usually ends up pitching them?
  • How should scrupulous marketers (and content creators) craft their messages in ways that are not misleading?

You can find Eric at 3DMuscleJourney.com and on Instagram: @helms3dmj

You can find Omar on his hugely successful YouTube channel. And Instagram as @omarisuf.

You can find them both on their new podcast, Iron Culture, but we’re drawing a blank on when new episodes get released. Thanks to Eric and Omar for joining us!

This episode is sponsored by The Great Courses Plus. For a limited time only, they are offering our listeners an entire Month for FREE! Check out the course Understanding Human Behavior for free. It’s a great fit for the topic of this episode. Start your free month trial today using our special URL:

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Hosted by Mike Farr (@silentmikke) and Jim McDonald (@thejimmcd).

Produced by Jim McDonald

Production assistance by Connor O’Neal.

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Branding by Joseph Manzo.