The IPF is coming to CBS?
We didn’t have this announcement on our radar:
“The IPF and CBS Sports (broadcaster of the Super Bowl 2024) have signed a multi-year agreement to bring IPF powerlifting to the TV in the USA and the whole of North America.” (Full release here:...
We didn’t have this announcement on our radar:
“The IPF and CBS Sports (broadcaster of the Super Bowl 2024) have signed a multi-year agreement to bring IPF powerlifting to the TV in the USA and the whole of North America.” (Full release here: https://www.powerlifting.sport/about-ipf/news/news-detail/ipf-secures-tv-broadcast-partnership-for-north-america).
For tested lifters in the US, does this change the calculus of choosing the IPF-affiliated Powerlifting America versus the larger and more familiar USAPL? And will anyone outside of powerlifting fandom be interested in watching a full meet -- or even a collection of highlights – on broadcast TV? We’ll find out later this year with coverage of a bench-only competition in Austin, Texas.
As a warmup, we discussed entry-level doughnuts and fast-food restaurants.
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0:10 Of chains. So all foods, all all food categories types have a base level chain, right, Starbucks is based level coffee, McDonald's based level burger, Krispy Kremes is based level donut, etcetera, etcetera, etcetera. We can go on forever. Dairy Queen could probably be the base level ice cream. I think Krispy Kremes might be one of the best. I don't like them. You gotta think of the base level and then compared to a good level. True. I feel like base level donut is what you can buy at at the store, the gas station. Why wouldn't Krispy Kreme be the same? Though they're everywhere, they're drive through. Based on the concept that Starbucks is a base level, well I don't. They're not everywhere anymore.
0:56 They are on the downturn. That for the sake of the argue. But for the sake of argument, I am arguing, I'm not. I'm not doing a data analysis. I'm not doing a data analysis. You could say Dunkin Donuts. I've never had a Dunkin donut though, yeah, because it's more East Coast. But yeah, I think it's bad. It's bad bad. But you're you're He said it like it's good though. That's why I threw you off. It was like, I guess, yeah, that's it based level of fucking Mexican right, Like is it Taco Bella you talk about Yeah, you can say talk about just fine. You can take Chaco about just fine. I'll take that argument, okay, right, low base?
1:42 Can we be like no, that's the whole idea is that it's mass produced, easily accessible, making it the base level of his fucking argument. I'll bring out excels next time. Point being I think that if you take Marie, which is a local spot here and I think one of the best donuts ever, and you compared to a Chrispy Kreme versus like like Starbucks coffee is actually kind of gross. McDonald's burger, if you've heard of, like a burger is actually kind of gross. It didn't taste like meat. The cheese is fucking little plastic. We're like a Krispy Kreme cream Field donut Ain't that bad. I've never had a cream Field donut. I've had Krispy creamlazed Krispy Kreme. It's not called Krispy glazed. No, I think you have had a cream Field donut, just not in the same way that you think because we've had the donuts in here that yeah, he means krispy Kreme, krispy Kreme, Yeah, but you're saying you haven't had a Krispy Kreme or you haven't Krispy Kree cream Yeah, Krispy Kremes cream cream fields cream Yeah, krispyre Cream cream field, krispy Kreme prean all right, going on to our list, same cream. Today's the leap Ear and we got a bunch of free ship jas. Oh the Zuki for two twenty nine. He stopped at Bejaj because of Pazooki and the is pretty good because that's a real that's like a real restaurant compared to all these No, I know, but it was like the bj is common. Don't come at me for my tone when your tone's crazy. No, I'm not co Milk Bar, Milk Bar serious, you
3:15 don't know milk Bar. It's a New York chain, but they moved out. They have them in stores now like in Pints. It's an ice cream dessert spot. They made a crack pie. The crack Pie they invented it. I believe it's pretty good. What's next. I'm afraid to google that cracked right up. Crack pipe. That's what I'm afraid crack pipe. What's the next one? That's that's it? Really? Paris spaghett Oh we have that. Get it's good. Coffee is coffee, coffee. Coffee is twenty nine cents. Everything's twenty nine, right, everything's to twenty nine. I'll save my quarter, Bro. I feel like, was your Chrispy Creme warm? Nah? Nah? See, okay, Krispy Kreme is really not that bad. It's too sweet for me. It was a little sweet. The glaze is a little sweet. It was a little sweet. We're eating donuts.
4:04 No, man, this ice cream is good. It's a little cold. It's a little cold. It's a little bit cold. There's such a thing as freezer burn. Well, I mean also, i think I'm leaving, Bro. I think this show. If something is too cold, sometimes you like you can't really taste ith this is now, Well you can't. You can go get your pastries that you enjoy, like a concha or something that's less sweet. But if you're getting a fucking donut from a drive through, expect sugar. But that doesn't mean I'm not gonna judge it and be like it's a it's a I don't know man, And you guys didn't say about insomnia and Somnie is a very mid No I did. I said it's a very better missus Fields better than Field is bang better than insomnia. Like chum Rumble. Yeah, that's why they're mega viral and probably a billion dollar company now because they're trash booty cheeks. It's too sweet. I hate my chocolate with sugar, have you, Hey, dude, a Chrumble cookie is diabetes in a bike. Yeah, it's a cookie. What do you I understand if you don't like sweets, but you can't just say like every cookie's got a bunch of sugar like that not homemade? Yeah, we made too.
5:29 Depends depends on you. Oh yeah, if you make it, if you're making sour though bread. But if it's a cookie, I know, a cookie supposed to sweet the ratio and then there's like fucking die sweet sweet. Well, yeah, depending on the flavor, because they put a bunch of toppings and ship. For sure, it's going to be sweeter than your average chocolate chip cookie, be regular chocolate chip. I think it's really good. I think it's good. We agree to disagree. Ginger Elizabeth chocolate chip cookie. That's the next one, Ginger Elizabeth chocolate chip cook And it's all right, it's pretty good. It is good. It is good. No, it's good, it's good. It's really it's actually just like not but it's not like overwhelming. What's a good chocolate chip cookie. I'm trying to think off the top of my head. I think low Key, low uh chain, Laboo, No, don't got to be chained, Ginger Elizabeth isn't chain. Our listeners don't even know, is it really not? No, that's a chocolate place in Sack. There's only two, maybe because I think there's one a pastry and one's a chocolate. Yeah. I think Laboo, which I think is local chain. Also, and Ginger Elizabeth low Key is the best Chuck. Yeah, it's not. It's not like their main gig.
6:30 I haven't in years. It's so good, it's so good. I can tell you that their their chocolate croissant is is like high mid tier. I don't know if in the world. Yeah, yeah, oh so that's pretty good. That yeah, well, because yeah, they're they're Vietnamese and second Vietnamese and it's together pretty well and it's like a salad shop, you know, Laboo, it's like a coffee coffee snack, sandwiche croissants. Yeah, I don't that many actually, well there aren't as many used to be. They only had like the super in the sandwich. Yeah, that's kind of what their gig is. That like the gig, didn't they have it? It's coffee, But didn't they have a thing with like their lemonade or something having way too much caffeine recently Laboo, Yeah, I think they have like a retro lemonade or something and like or they like someone had like three people four people have had heart attacks because it has like two fifty megs or like yeah, Boo's so small. I get them two mixed up. Yeah, they are similar vibe. Yeah, yeaheah, they're similar vibe. But labooz I think just sack is it really? Yeah? I don't even think it's snork out. I don't even know if it's. There's a few like around. There's like the one that blew my mind that I only learned yesterday, not really but recently was a gym boys. I never knew that was sack only it's so serious. If you went the greasiest pseudo Mexican food, Yeah, definitely there. I think that's that's like, no, it's all right. I like I think it's like, I think it's like cool for the bank bank for book, I think, yeah, I mean I'll eat a once a year. I've even Yeah, I didn't know that, Bro.
8:03 What this Jeremiah's thing looks good. I don't think we have it though, Called Jeremiah's Italian ice that sounds smack. Yeah, it looks Italian ice slept on. But this one's got like whipped cream all over it and ship or vn an ice cream soft served. BJ's really good. That's a deal man two twenty nine for azok, don't you feel like the cookie and the pazuki is often a little overdone? Though? Yeah, that's why Chicago Fires is the best. Okay, they like mine's always a little under at. I think Chicago Fire is the best perzuki deal, But Chicago, I think, mean you talk about bro Chicago Fire, Yeah, I love it. Yeah, but it's but they're the famous one, right, Like, I don't know another chain chain that has pazookies. Who came up with that name?
8:46 Yeah. I think they call it pizza cookie at uh Chicago Fire Probably yeah, probably. So BJ's is just the one going with milk bar, is good? Bro? I just read the ingredients of the crack pie and I don't know, there's no crack in it apparent, so that's yeah, that's good. I got a problem with that coming from New York. Hell of a branding move. But they're yeah, they're pints and stuff or kind of whatever. But I've had it there and they have like a Blizzard style thing and they throw the crack pie in there. Crazy good blizzard slap. Yeah, I wish that was This is only a leap your sales I got. But the Wendy's is a brand new item and it's basically like what is called monkey bread. Oh the pull apart. Yeah, it's like a pull aparts. Send them bread from Wendy's. No purchase required in store before what They want you to get in there before ten thirty am before the open, Bro, Who Wendy's for? What for? Free? Pull apart? I mean, it's probably good, but I'm not going to Wendy's at fucking nine o'clock in the morning. Nine o'clock in the morning, for monkey bread is wild? I mean with a coffee or something. Yeah, probably bang, I just don't think about it. Do something wrong with your headphones? Brouh?
9:58 Yeah, what's something wrong with you? What are you doing? You just trip? You got a bookie? You actually like you just got shot. It's just a booger? Come back? Who shot you? We're in the middle of a live show. I've never had this. Are you embarrassed to your boogers? Did you get made fun of your bookers? Yeah? You got a T shirt? Just your what do you what are your book would you just you just put that on? You just put on a box just anywhere? Yeah, well the garbage can is on the other shoe. I've never seen you have such a panic. Well, because like it's like, you know, you feel like a running nose coming down. Yeah, I don't freak out like that to sea, like it's not a poop coming out of your butt. I don't know. I was just being sure that you know, I don't want in case your future wife's watching, she you don't want to know you likes because you're human with boogers, like every other human with boogers. There wasn't a booger it was. It was the like not in a booger. Yeah, sure, slightly liquid ear and dried right.
10:58 Yeah, but like it was like sliding down. I know. But it's just how quickly you got up. That's just how fast my reaction. No, because you've never done that with anything else your pants. Yeah, I thought crazy a nose bleed. I would react that way to a nose bleed, bleed like blood like stains, but all the same to me coming out my nose, I'm moving quick. That sounds like a hypochondriacting. It's a little bit of snot is the same as your nose gushing blood sometimes I can't tell, you know, it feels similar. Sounds like let's just get it done real quick. No, No, you're just lying now. You're just racking because of the camera. What's crazier is your reaction rather than just letting a little bit of SnO, come down, moving on. Look, man, you got a little speed bump mustache in there. I would have caught it. You're not gonna eat it speed bump mustache. Yeah, those little little hairs coming shame, I know. And you're so manly it's already grown back. No, manly, it just loo bro me the mustache and her thing is like Master Shefo, just with black hair. How do you know the Master's shef? Who is is that kung Fu panda? Yeah?
11:54 I was like we were just talking about kung Fu panda? What is he? He's not a rat? Oh? What is Master? Some kind of madagascarian? Yeah? Baby? Or the bush? What are those bush? Google hit slamer or something with the big old eyes. I do have real news today, dude. These pull aparts are all over my ship because I sent it to you. Guys. My entire discovery page is Wendy's pull apart cinnamon rolls. What's the real news? This can't be it's a red panda panda. Oh, they don't make them that cute voiced by Dustin Hoffmann because because he's just old as funk. So they're like, we gotta make him like a little bust because this dude's oldest ship. I would have never Oh the tail kind of gives it away. Yeah, once you kind of see him side by side. Oh, that's a red panda, just like the oldest fun in my head. Yeah, he's some kind of bush lemur or what's a bush? Not a bush monkey, but a bush something with the big old eyes. Oh yeah, all right, another weird snack of the day, going weird news. This one's crazy. Yeah, we can get there too. Domino's teased a crust only pizza. It's like in a French fry thing and it's just crust. Maybe a joke that feels like an April foolish ship, Like, isn't the crust the joke that no one eats it?
13:09 So then why would you sell that only kind? I like crust too, but right, that's the joke or that's the thing. I'm not going out of my way to buy crust, right because it got no topping, like and then it's just bread. It's not even a good bread steak. Bread steaks out of pizza place is a weird concept though to me. Fact right, I'll eat them because the crust is already bread, right, I mean, like, why do you need Yeah, you're you're ordering an appetizer that is just a shitty version of your main meal, right Yeah, No, I mean the only reason to eat bread in a restaurant, as far as I'm concerned, is if it comes to your table while you're waiting for your andres. For sure, your salad course or whatever. Yeah yeah, or yeah, oh yeah. It's something that you know that requires a little bread to you know, I don't know, and an AFGHMP plus the other night and an amazing bread that came out first, but we also needed it along the way, so it was good. All right, here's the big news of the day, Big news BBBBBBBBB live just in ten hours ago, which is kind of random. That's like midnight. The IPF secures a TV broadcast partnership with North America. Oh interesting, IPF and CBS Sports broadcaster the Super Bowl twenty twenty four. I've signed a multi year deal agreement to bring the IPF Powerlifting to the TV in the USA and all of North America.
14:35 CBS Sports is one of the most prestigious sports channels in North America and has a reach of over sixty five million households within the US. CBS Sports broadcast may many prestigious sporting events, and now the IPF Powerlifting is one of them. The first broadcast event is twenty twenty four IPF World bench Press Championships in Austin, Texas. This home event will be a primetime session live at six days of competition, uh. There will also be highlight show covering the whole event with championships included. Blah blah blah blah blah. IPF President Guston says with CBS Sports, the IPF will finally increase broadcasting portfolio dramatically coverage over North America. Well should I should, I DM Guston. We can garage and congratulate him. Yeah. I mean, I wonder how much globally they care.
15:30 I don't know, and I don't know how watchable that's gonna be. I mean, I think if since kind of the biggest problem with it is that it takes forever and it's not that watchable. I think the way is with the CBS, right because they made the Cross of games pretty watchable, and same thing if you've gone to the games, they're so boring because you're like, do an event and you wait half an hour, Then you do an event, then you wait three hours, then you do another event. You don't know who's on the stage because there's fucking you're in a football field. There's a soccer stadium and there's four people running around. You know. But with cool cameras, a little bit of edits a little bit of commentary in between. I think they could do it. So what does that mean CBS is taking over like the full streaming and everything. Oh yeah, they'll They'll probably be all the all the pieces for that same with what that's what happened across the ESPN did a contract and ESPN was there like not you know, Jerry Rice isn't there, but like not their main reporters. But it's all their team. It's their cameraman, it's their equipment, it's their r vs, it's their switchboard. Guy. Yeah, I like watching the cross game on TV. It's lit and in person it is very cool. I think it's more to go to for sure. People are running around, but in person it's not because you're you're I'm telling you your upper deck in a full soccer stadium and there's six people run around. But on TV, on I agree, it's pretty cool. Local cross. Yeah, locals a little better because you're like on the workout the field they're running. I think watching that type of agree more. There's more variants. But but on TV, the cross for games turned out pretty good. Strong Man turns out really great.
16:56 When it's edited live, it's a little slow too, Yeah, for sure, I'm curious to see if they're actually really broadcasting it or if it's going to be like so many of the sports that CBS covers will be on paramount plus chances it will be online to start maybe worlds, right, if worlds if world lines up with a time of the year where nothing's going on right mid middle season of baseball, maybe right mid July, no one want, I mean same with middle of season basketball, Like right now, nothing's going on in sports right because NFL is over. It's kind of that period in basketball, base wasn't started. Hockey's gonna get playoffs soon, so maybe, but right now it's kind of a lull. So if it was out right now, right, that's why March is so big, with March madness.
17:40 That's I'm sure there's an Illuminati planning all this because they got to go in when the NBA is a little low, you know, the script writers, Yeah, the script the sports scripts. So if it falls in some of those times, all right, here's another one. So CBS will be highlighted the IPF World Open Classic power Lifting Championship in Lithuania, which is this year. I don't know which time, but I was talking to Keiko about it over the weekend, which we'll talk about next. And I have to quit powerlifting Championship in Iceland. Both events are qualifiers for the World Games, which is I think the first time IPF is going to the World Games, which is a big deal. Yeah, and that's kind of the main news, and this would not I'm just this is another kind of piece of information that came out a few weeks ago that Fox, Disney and Warner Brothers Discovery are developing a new sports streaming app that will like all of their contracts will go to one place, will go to one place. You'll also be able to see it in the other things, but you can just buy the sports app. It's smart because Disney spartner with ESPN. Right, Disney owns ESPN and ABC, Paramount owns CBS and then Comcast on universals, NBCNBC. Yeah, and what like the Super Bowl normally rotates obviously it's been on in the back end, typically feels like it rotates fairly evenly. Yeah, I think every couple of years or so after and then what's their big ship. This kind of series is almost always Fox. Yeah, it is, huh yeah, Yeah, And NBC often has the NBA, but I feel like it
19:12 rotates too because the NBA is all over the map because there's so many games, which is the cool part of the NBA. Right, I guess football too, Yeah, right, Sunday you'll get like a morning game on ABC, then afternoon game on Fox, in the nighttime game on ESPN or some shit. I'm trying to think of another big thing that rotates. I can't think of it. Yeah, I can't think of because the Super Bowl is like the one right, because even NBA MLB is all a series, which is cool, right, but it's not just a one game. Yeah. And Stanley Cup. I think I think Fox gets a lot of hockey too. I don't think I actually watched the hockey game, like I watched some like a full game, excited, not watch the game, not in person, but on TV. I mean for a really long time. Yeah, But before my dad worked for AT and T, we're pretty broke. There was like a gap time so we had like no cable or nothing. So I'm literally just watching Channel ten all day, you know, like so if hockey came on, I'm watching that. That's just whatever's on. And then dad worked for AT and t so we got I don't know, free cable, but cheapest fuck cable. Yeah, I watched hockey in person. It's it's pretty exciting in person. I've heard in person sick and it. It's not bad on TV, honestly. Yeah, it's like since since we got widescreen hgtvs, it's not it's not bad at all. It's hard to track before. Yeah, sometimes we'll make the little shit glow. You know, that's smart. I just never played it, you know, so the intricacies, but it is. I mean, it's like basketball and soccer combined.
20:32 It's cool. Yeah, I think it's dope, but I just don't get it. But I can see how someone World Cup that's a big contract rotate. I'm sure it does. And that yeah, on the global scale, that's what I wonder, Like you just never know how big powerlifting actually is, right, And like some of the European like London, like England has started to be big. Obviously Russia historically is big, but that's also like US, it's like there's tested and untested in a lot of those countries. Like I wonder if that shit's on TV, you know, I remember, I don't know if you guys know cloak Off is. But Klokov went to the Olympics for Olympic weightlifting and then dabbled in some CrossFit. But he got like kind of viral in the early twenty tens because he could kind of do anything. So he might've got gold. Don't quote me, but I think he got silver at the Olympics. But he was jacked out of his fucking brains, you know, probably way two twenty looked looked insane, and a lot of weightlifters like, don't you know the heavier weight classes are just a little thicker, But he looked like a bodybuilder. He could bench press like four to seventy, he could deadlift like eight hundred or seven seventy, and then he's squatting tons of weight, which most weightlifters do squad a lot, but he's doing everything. Yeah, it looks crazy. So he tapped into the CrossFit community and that's where we found him. And we never had a podcast, I think because this language barrier. But I was around him a decent amount, just shaking hands or watching him or whatever. And he was a legit celebrity in Russia, you know, like he was on like Dancing with the Stars Russia. You know, we're like no weightlifter here, Like you if we go to do some of these TikTok videos and we go to
22:03 the mall, like name one American weightlifter. Nothing, You're getting Arnold Schwarzenegger. Like that's all people got. True. So I do wonder if TV coverage is more normal around the world. Probably, So he did one season of that CrossFit like, yeah, the team competition that's still going on. Yeah in Florida. Yeah, I have a homie that's on it, just Florida. I think that's weird. But I did see him compete there, and he is huge. The concept that that was cool. They basically made a CrossFit team based league and it was national for like a year or two. It's called the League Grid League, Grid League, Grid League, and the concept was cool. So, like cross you're supposed to be good at everything, so these are like CrossFit like workouts, but you could have specialists.
22:51 So they signed him because he can outsnatch anybody in the league. And then they would sign like someone who's kind of good at triathlons. You would probably outrun or out engine anyone in the league. And then you have a couple of crossfitters, right that are pretty good at everything. You have a powerlifter because there's a bunch of deadlift events or something like that. I thought the concept was really cool and they did have a huge budget there. It was a toty buddy. These names are for anybody froming back to my brain that we had. Yeah, we had hit all the podcast. We got on all kinds of trouble for Yeah, he was he was like a number two or three in charge of CrossFit and left in his own ship. And yeah, it had some wheels, It had some momentum, and I think the concept was cool because again, like you even said, CrossFit's kind of cool to watch. Strong man's way cooler to watch than powerlifting or weightlifting, just because there's there's more variants, there's more obviously, it's a lot more dynamic visually, and the competition is still there. Yeah, we'll see who streams of the Olympics does that one roll take? It almost always n It's almost I was like I couldn't remember it rotating big sports. I was like, oh, we didn't bring up. There's a lot of change in that world going on too. The CrossFit Games are going to Ireland, or something, or the Rogue Invitational is going to Ireland. That's interesting. The CrossFit Games are going somewhere also Dallas, Fort Worth, Oh maybe so, I don't know. And yeah, the World's Strongest Man again, I think, is in Carolina before it comes back here. I'm sure it'll come back here within the next five But yeah, the Rogue Invitational going to because I was talking to Bart and some other friends about how that seems like the coolest event
24:22 right now is the Rogue Invitational strong Man CrossFit in Texas and Austin. You know, they're filling out like the whole Texas University of Texas stadium and shit looks sick. And then now we're going to fucking Ireland. So there goes that idea. And I knew the CrossFit Games were leaving Wisconsin. I thought they were going to go back to LA which in my opinion, would be a good move. But I think they're ending up in Texas, which is also a solid move. It's not that I can't really tell from this, but it makes sense. Yeah, I saw I saw a clip somewhere. I was talking to Dean about it too. Maybe a lot of changes, oh fort Worth, yea yeah, fort Worth, which makes sense. You know, Texas I think is like the most fastest growing state. HoTT as fuck though it can't be, it can't. But so it was La, you know, the part of La they were in mid mid July, got up to the nineties. It was hot on the on the asphalt, I guarantee for Worths hotter probably probably I ain't competing, no, yeah, yeah, USAPL maybe dying. Yeah, I mean this news is big news.
25:23 There's a little back end drama that I can't speak on too much. I wish I knew more, but I knew. There's some kind of you know, tea rolling around about people's reciprocation to the federation, which I think is a funny concept because then you know, you look back and there's no like contract and there's no But basically, I think someone within the usa PL called out other folks for not giving back to the sport enough, in particular the USAPL, and there's a lot of clap back from lifters and people I know figures in the usa PL that probably going powerlifting America now talking kind of back at him, because it is a wild concept because like, what are you giving us? And we've said this from private meetings, but I'll say a public like federations and people need us. It's it's it's there's so many options out there, you know. And that's why there probably is no lifters union, like there is a player's union in the NBA and shit, because the NBA is your only option, so you got to go union to argue back.
26:26 But but in lifting, there's options everywhere. You can one because there's you're not making a living. Two because if you want to make a living, you could do it anywhere. You know, Russwol is going to be Russwool, whether he's USA PL Powerlifting America or he wants to go to the WRPF. Those feds need rust Wool more than Russwold needs them. And then even if there are no federations, he could hit PRS in his deadlift platform and in his life is not going to change. His finances, his popularity, all that will not change. And that's just a parent. If you look at the Bradley Mount Martin and the Calm von Mongers and the Silent Mics, they've all made careers without being competitors, you know, like it's not based on being a competitor. You know, mari Esovs literally never competed in lifting his life and one of the biggest figures in fitness over the last decade.
27:12 You know. So it's a weird concept if you were starting to like play a guilty card or ask for help in a sense. And I think it was about like spotting and loading and shit like that, which is all crazy as well, right, Like I think it was like, yeah, all of it, all of it. I think, all the volunteer shit, whatever it is, it doesn't really matter, reffing volunteering, like pay better, build a system, build an incentive system, make your pro athletes actually pro athletes, and don't take their money. Like you can't. You can't like be asking all these requests when your back end is so fucked up, you know, like what do you give anyone? You All you do is restrict And I hate the term because it's so popular, but like the scarcity mindset within these FEDS is crazy. Instead of like uh, inviting and open and like giving and kind of a two way road, they kind of like gaslight you into be parting in the being part of the FED. Like Nope, you can't compete at the IPF grabs your choke collar. Nope, we need you to judge more. Choke caller. You know, like, oh but here, fees are going up this year, choke caller. You know, they're just tightening this thing up rather than like, if you just think about everything as a two way, how does it benefit my lifters?
28:23 How does it benefit the FED? How does it benefit us, you'll probably come up with slightly more creative answers. So it's pretty weird. Honey and vinegar. Yeah, yeah, yeah, tying the bottle far enough is gonna pop? Yeah? I think it is. I think it is. I mean, you get this IPF announcement, you get this random drama, which again I don't know the roots of it. So I do love talking about drama, especially when I'm not involved, but I just don't know enough about it. But all the responses I said were literally that, like, hey, man, like so and so as podcasts that bring more people into the sport than usapl's marketing ever has. Russwol's like one of your best lifters and biggest YouTube the game, who's brought in more lifters than any marketing scheme you've ever had in the USAPL. Like why Why are we pointing fingers at these type of people? Right? Why not like build an incentive system within your Look, man, I'll give you free consulting right now. This is five thousand dollars of Mike's business coaching. Why not build a system within memberships that once you're two or three years consecutive USAPL members, you'll get a free membership or one free meet paid if you become a referee, yeah, or you get yeah. For every meat you ref you get X amount of dollars guaranteed, X amount of stipend guaranteed, and you get X amount of credits towards a USAPL event. You know, Like, there's so many little dumb shits that you could do. And I don't know your guys books, but you could crunch numbers easily and figure out ways. If it is something you're lacking in that you want people to be a part of more volunteers, then then
29:55 give them an incentive rather than like pressuring them, like what the fuck is that gonna do? Yeah, Well, it's a very voluntary sports. And you're right, like I said, very there are options out there. I don't understand why they think it'll work, right, well, especially now that the Powerlift America's grown. You know, we went to one of the CaCO classics. Shout out to the Iron Office and Cake and all those for the the hospitality, and we were out there helping Bart compete in its first PA meet. And you know, there's obviously tons of similarities to the usapl there's a bunch of familiar faces we have seen. And it ran smooth and everything was great. But it was all in house. I think it was all like Iron Office lifters and employees running the meat and they're all dope people, but like and it was a decent sized meat. It moved really smooth.
30:37 There's about forty fifty people finished in one session, mid day kind of deal. And we did hear that the Powerlifting America just doesn't have enough meats, probably isn't popular enough, and they don't have big meats, like I don't think they wanted to make this a giant meat, but it was one of the bigger meats, is the word we got. There's not a lot of PA meets over forty lifters right now, which is fine and Dan and you know, we sold out our meat here, which is in a week or two, one hundred and twenty ish lifters I think in like three hours, and we really did two posts on it, so like we didn't promote much. So there's obviously hungry lifters. But if there's incentive for Powerlift in America, all these lifters could switch. There's like no reason to stay. You know, there's no USAPL. They're literally the same fed. There's there's nothing different. I haven't looked at the fees, but I assume the fees are insanely similar. The rules are insanely similar, the community is insanely Yeah, it's all old members, like there's nothing. You know, if I'm a lifter, it's a coin flip which one I'm going to And if USAPL is going to be all pretentious and yell at me for not helping, if our were to choose, I'm going powerlift in America. You know, like if you set up the right environment and culture, like people will want to help.
31:52 They didn't have even paid for her membership, No, everyone does. Yeah yeah, as a pro. Pros pay membership. No, she had to pay to compete at the program. Yeah yeah, as a pro as the lead pro and the wind and now you got to pay though, That's what I'm saying they got no reciprocity for anything you got, I invite people to pay me, yeah, b yeah, And and for a while they were the only ones doing it, so you had to because they went to the IPF and they're the main legitimate natty fed in the US. So like for a while, and I swear to god, I've talked about it on past podcasts about making a lifters union similar with the UFC and fighters union. And at that time you needed it because it was USAPL versus the lifters, and you had no other option if you wanted to be drug tested and compete in a fairly tight drug tested fed. But now, yeah, now you got options, you know, And and the IPFS everywhere, and even I mean during the whole jump and escape, people were going to the motherland.
32:51 They're going wherever their parents were from and grabbing passports and ship and competing under other other nations because the usa PL and the power of America. So like weird at the time, you know, and that's still a semi common thing. So it's weird. It is weird. I know. Usually you fly out your entertainment and pay for your entertainment, and for sure, like you're gonna pay us to entertainment everyone else, and we're gonna make money off you. Well, especially in the beginning years, like I think the last two years when they started the pro thing and there's like thirty pros. You're telling me you can't comp them a membership or a meet or something a bit fucking backpack something something. Well, the membership doesn't cost you anything to compact, right, right? What? Yeah? And if you want the sport to grow, if you want your pros to be like stoked, right, like, you just treat people well and they'll treat you well. Like you don't got to pay them a million dollars like we understand that's probably not in the cards, but something seventy five dollars for the few to be something something yeah, or like yeah, hey man, you turned pro, Like congrats, you're you're a USAPO member for the next five years. Yeah, who cares?
33:54 Something? Yeah? Who cares? Like if you want them to represent the sport for a long time, and you want them not to switch the power of the America unless they're totally delusional and they don't think powerlifting America has a chance, which is possible. Right. A lot of people that run businesses are delusional, you know, they're they're so caught up in their own storm. They think they're you know, the shit. And so if you if they don't see Powerlifting America as a threat, maybe they do that. But if i'm you know, they got Sheffield and Worlds, well it's just business man business Like I don't I don't see everyone as a threat, but I see, like I see what other people are doing and how we can do it better or different, you know, like it doesn't have to be war. But like, all right, so, oh man, I heard Iron Office is doing xxx. That's really cool that they do that for their members. Hey, I'll bring that back to the team and hey, what do you guys think about You know, we do that kind of shit all the time, So why wouldn't you do that over there? Hey, it looks like Powerlifting America's grabbing some momentum. What if we give our pros X y Z to represent the brand? I think that goes back to what you're saying before. When you see that you're being you know, kind of competitively outplayed. The thing to do is to figure out how to how to appeal better to your audience and not how to not to be punitive, and it's turning into it kind of reminds me of the PGA l I V thing.
35:14 It is. No, it's very similar, except that there are going to be all under one roof at some point. But but there's still a lot of animosity among the players about that. Yeah. And then and my words go to Powers in America too, because it's not like y'all are doing anything fucking special either. Now y'all just have the IPF contract, you know, so like let's not let's not like rest on our loins as like a community or leaders in these sports and start pointing fingers. You know, it's like a little kid thing like you're pointing one finger at us that we're not spot and loading, Like look at those three fingers your point at yourself, Like what are you doing? What are you doing to make it a better federation? Like what has the USAPO done? I understand they're trying to start the Pro Series, which is a great concept and it does take time to rev up, but like Power of America, same thing, Like what have you done to make your fed actually better rather than you just bought the contract to go to the IPF. I think another question is like, what is their overall goal? Is your goal to provide a path to international competition? Is your goal to have to bring more lifters into the sport? Is your goal to support like local competitions for people who are never going to go to an international stage? Right? I mean maybe it's all of that, but like something's got to be your number one. And I'm sure if an usapl can't do the first one anymore, yeah that too, you know they can.
36:35 They're trying to create their the international competitions, but like that, it's a long it's a long place. It's a long game. It's a cool one. But yeah, and maybe you know, we're not as in touch as some folks. But you shouldn't have to go to like some deep reddit or like follow one particular dude to get the transparency of this stuff, right, Like how does not powerlift in America? Like if I'm nam, I'm like hiring Russ and like, hey man, you're gonna be our spokesperson you down like and we'll shuffle them news and announcements and he will fucking shuffle the news and announcements out or whatever this podcast or somebody like I would just hire same with USAPL, Like, yeah, you have your you know, weekly or quarterly pamphlet you email out or something, but like, no one's fucking reading that, like you know, like what and and in politics and shit, it just kind of naturally occurs, and it does here a little bit.
37:22 You know, the president will write some crazy fucking thing and then every analyst comes out with their representation of it. But if i'm Powerlift America in USPL, I'm just hiring someone to do that for me. Yeah, they're they're both well, all the FEDS are terrible at comms. Yeah, yeah, they're just really bad at comms. They need pr agencies that know what they're doing, and they and they and even when they hire them, they don't know what they're doing. So yeah, I would literally just hire a podcast or YouTube say hey, man, are you down for X amount of dollars once a quarter to talk about what we're changing? Like yeah, anyone would do that. Yeah, you know, hey, can you give us an unbiased opinion on X? Like yeah, I just think that just they're just bad at communication on their own. Yeah. Well, I mean, and I'm maybe a little bit biased or negative when it comes to this, but I think a lot of people have success that haven't earned it, and so like a lot of people have businesses that succeed despite their business knowledge or their creativity. A lot of people end up in situations of running a federation or whatever based on the federation's past or you know, like literally guys like Russ and Candido and Omar and Bart, like they're the ones that made the USAPL cool. Like it wasn't because the USAPL was doing a bunch of special shit, It's because of a few people that really loved the sport lifting weights to the community, got popular on the internet and major shit cool, you know.
38:37 And there's a bunch of other names we could throw on there too, But it's just like, but if you're the president or the vice president or whatever the PR team there, you probably think you did the best marketing gig ever. Right, your track record looks fucking sick over the last twelve years. I think if you're not a professional in that in that area, and you're not willing to spend the money for that, you can vince yourself that you're doing a good job when you're not. Yeah, correction too earlier. The Rogue Invitational in twenty twenty four is going to Scotland, not Ireland. It's in November, November eighth or the tenth, and it's on the so it's an Aberdeen, which is on the east coast of Scotland. It's like a cool idea, right because they're all about like the history of sports and they've done some crazy documentaries and culture building around that. But like if you're expecting spectators, there's just no way you're getting there what you got in Texas.
39:38 And same idea of like moving the CrossFit Games, Yeah, like that's not where they're going to be competing even if they were, though, like who's flying there from New York? Like the richest of the ridge, right, Like no viewers are going there. No viewers are going there, although that's a pretty short flight and right, but in the in the scheme of things, it's shorter flight than flying to California from New York. But either way, just the trouble of international travels not you're not going to get the same people flying in And same with the CrossFit Games and same with the USAPL Nationals, Like why are we throwing this in Memphis, Tennessee When we had a bunch of people show out and it was a great event in Vegas? Why is it CrossFit games? And I understand the stadium was probably much cheaper to grab in Milwaukee, Wisconsin than it was to grab in Los Angeles, California, But like, who is going to go there for a week and hang out? Like there's very little reason to you know. And again I don't know the x's and O. So if they're that blatantly different, I get it, But I don't know, Man, where have they had been having the Rogue Invitational in Columbus or in other Texas? Texas Texas University of Texas. University of Texas, which I think is a great move, very fit town, centrally located, a bunch of other shit to do, right there's comedy and music and food and bars, like there's other cool shit to do. So like I think putting it in Europe does have a certain wease strength. Sports are bigger in Europe just kind of period. They're big, They're big, for sure, but there's just I highly doubt their attendance is
41:13 going to be the same as University of Texas. We about to see, yea, we about to see It's maybe cheaper, maybe grab some kind of contract and some promotion, but yeah, I don't know. And the majority of the people are American, Yeah I think so, No, for sure, Yeah, yeah, because the crossfits the bigger competition, the strong Man they have like six guys and that's Pepery International CrossFit. They have probably a hundred competitors, I still think, because they still do like juniors, yeah, been they do it all and strong Man there's like six in vites, maybe ten, and those might be a little bit mixed. But even then it's not people from Wales, you know, they're people from all over. I don't know. The A's might be coming to Sack. Do you read that news? I keep seeing that and I still think it's bs. Really yeah, what are they going to do in between? Well, I keep hearing that all of this talk about where else they might be going is an attempt to get Oakland to extend their contracts. No, no, no, So this is a transitional bridge, I know, to extend their contraction until they're ready to move to Vegas. So you'd see your contract you wanted to go alonger two years? Yeah, their contract ends at the Coliseum, yeah twenty four. Yeah, well this season this season interesting, that's the stadium does suck though. Way, I haven't been to it twenty years and when I went twenty years ago, it's the same stadium. Now, well that's what I'm saying. There's twenty years ago is ass. So it hasn't worked.
42:40 It's not gotten any better for sure. Yeah. I stopped going there because it was garbage. Yea, yeahsh I mean all their stadiums were, and so it makes sense that the Warriors something new. Yeah, that the Warriors moved. Yeah. I wish the Niners obviously would move back into the city, but it is what it is. And then yeah, what are you gonna do with days? Yeah, I mean our stadium's tiny, but it would be fucking pretty cool didn't sell out every time, Yeah, it would be pretty cool. I think that the big issue is being is the broadcast contract. Probably than be able to meet the requirements of the broadcast contract. Yeah, and who knows it. Yeah, I mean the MLB's probably got tons of rules around even viewership, how big your stadium has to be in parking spots, yeah, et cetera. We might not hit that.
43:25 Yeah, I mean I think that the San Francisco's Ballpark started out at like seventeen eighteen thousand, something like that. Oh, the molb Yeah, the giants. It started out relatively small, and it's kind of it's grown. They've expanded it. It's still not one of the biggest ones because you, like you kind of you want one that's big, but not so big for sure, because you want to be able to get close to selling it out. What's the average? Five's a question. I want to know Boston small? What six inches? No, it's a six, ain't it? He said? One inch? One inch, that's what he said. No, not the average, but anyway, not the average. I know, but one inch ain't even the joke. What is the average? Six? No, five and a half for sure, it's like three point eight. No, shut Google, what are you talking about? It's known fact that it's like five six. I feel like it's fire globally. Now you're you're racist.
44:29 That was a racist comment. I go Google. That's assuming that someplace has got small cocks based on where they're born. Baby, we ain't hiding it. Who's we? You know who? You know who? I don't. I'm not racist. I'm saying it, but you know who? No, I don't know because I'm not racist. Five point seventeen five. Yeah, Global, Yeah, hmmm, actually wait wait, yeah, I need to correct myself. Oracle Parks it's forty two thousand, three hundred because it's a football It's no Oracle Park the baseball Yeah, but the Raiders played in there. That's what I'm saying. That's why it's so big because the Raiders.
45:12 The Raiders shared that for thirty years. I'm talking about Oracle Park. I'm talking about the Giants. Oh, the new Yeah, it's now called Oracle. It started off as pack Bell and then it went to SBC, but it wasn't Oracle. Oracle was the Warriors too in Oakland in was it? Yeah? For sure that was Oracle. Thought they were O dot Co? What they hell said? Dot Com? Oh? I know Oracle was for sure one of the Oakland stadiums. There's another Oracle, but it's not not a baseball stadium in in major the major leagues. But it's not Oracle Park. Is San Francisco Giants. I could have sworn Oracle was in Oakland. Yeah. And the average baseball stadium in the MLB forty two thousand and six seventy five. Yeah, I thought that. I thought that was definitely not. The OCLA Coliseum has the most, however, fifty six thousand, seven hundred and eighty two, and that's why they closed off that was the Raiders sections. That's the Raiders one off. Yeah, they close off those top sections because they can't even sell them. So that's pretty comparable to NFL.
46:14 Then forty two is big. I mean, obviously, what's I think Dallas is the biggest with like eighty and there's like fifty sixty seven. He's probably in the NFL. The smallest MLB ballpark is Progressive Field in Cleveland thirty four thousand, eight hundred and thirty. It's cooland stadium despite Cleveland being Cleveland, so you're kind of on the water. It's kind of like a it's kind of like San Francisco. You're kind of on the water, you're on the lake. It's cool. So Dodgers Stadium is number two if it with fifty six thousand because it's old. Yeah, that's why I thought Boston would seat very little, just because it's old as shit, I know, but the seats are tiny. I love that stadium though. Fenway, yeah, thirty seven thousand and five, seven hundred and fifty five at Fenway Way too.
47:00 Yeah, have never actually been in it. I've been around it. I did the tour there too, tour and Washington. We had a we had a booth. Dude. They took every athlete but me. That's fuck damn in Boston. Yeah, rebok, oh that's fuck damn fucked man. Fuck. They treated me amazingly and my boys or my boys, but but it's fuck. It's fuck. They brought everybody. Bro, they about everybody but me. Bitch. Yeah, yeah, Shequille O'Neil, you owe me. Oh, I took it back what I said. Actually, y, my boy choke you some money rolls. I don't think he'll sign me. Why not because they're over it signed my boy. So yeah, So Oracle Park is mid pack. It's fifteen out of time out of thirty. Side notes about I think the front door is locked. The front door, Yeah, if you can just check the jam yeah opened, I don't know, just check for me. Soft. They just don't know. Have to push down on the hand. Maybe we need to sign there. That's it's just push down hard a gym, get strong. Push yeah, seriously, show your strength, use your strength, whatever you got. Anything else I mightn't realize and t Oracle the AT and T opening day was that big Giants stadium.
48:16 Oh really, back back back back. Dad work for pack Beloteck, so we got a bunch of cool ship. I still want to send in the band and try to catch a baseball. That would be fun. Kayak a kayakers. No, I want to boat down from here and go to a game. That'd be interesting another way. Yeah, I think would be sick that. I think it's like five hours. It's that crazy. You're just floating in the bay on a fucking yacht try to catch a ball. Yeah, yeah, yeah, the big chs hanging out there. I see kayaks moving for the No, for sure, that's how you haven't seen the ESPN special where Klay Thompson lives in the Oakland but he'll drive his boat to practice. No, I see that. But I'm talking about like, let's just say thing. Is it state games right next to it? Oh?
49:00 I don't know. You probably get there and watch the game there though. Yeah, I don't know about laws. I mean, I don't know the laws. But if you could go from Oakland and drive into the stadium, I'm sure you can go to Oakland and then sit in the water. That's true. Yeah, well, the bigger boats kind of sit a little further out, but yeah, yeah, yeah, you don't want to hit rocks, and they don't go all the way into the cove. The bigger boats sit at the mouth of the cove. Kind of perfect size boat. Need a one inch or or five point whatever, five point one good thing on five point one eight man above average drive. I don't want to describe what that was for the audio audience at all. Or a weird kid man me, Yeah, you're fucking weird man. Yeah, I feel like you got dropped on your head. I'm sure your parents are amazing, but someone must have maybe a babysitter or something. No, I'm not weird. You're weird.
49:59 I'm not normal, but I'm not weird like you. More. The difference is you're not normal, you're weird, and I'm just different. This was a ratio. I'm like, here, you're like that normal ratio. What the fuck are you talking like a normal There's like a fucking slider scale. I'm in the middle, a little bit above above normal. Yeah, but you're like, that's true. So if we're talking about a sliding scale of negative weird, normal, and positive. Weird. Yes, I'm way over here. No, you're in the weird if we're talking about five point one seven and you're deep left of that and I'm deep right of that. Yes, we're both. The deviation from norm might be the same, but one is negative, one is positive. Yeah, I'm positive. Yeah, man, you can take yourself serious. Look at that seas. I'm just drinking my water. He kid moved to Midtown. All he drinks is Mason Jars. That's all right, all right, that's all I told him.
51:02 I thought it was a mayonnaise jar. Yeah, that's all I'm saying that mayonnaise. Yes, fucked me up. We recorded a Hormosy video. I was trying to do all his meals. Jack. I was like, my brains out. He was shipping. Yeah, some of them might have been the strata, I don't know. He was talking about eating like a pound of shrimp for breakfast. I said, I'll do the whole Mosy video where he just eats Chipotle all day long with you guys. I'll do that too. I'm about to go get some monkey bread. It's past ten third. I'll buy it. It's brand new. He's okay, Trump all going Yeah, probably, yeah, if it was free. I don't know. Wendy is kind of rare. I feel like, yeah, I don't even know where Wedndy's is. Yeah, I know the one by Sex State. That's the only one of the large frog. You're the one that's in the in the Home Depot parking. Yes, sir, they're getting out. I also they're getting rid of vanilla Frosty's. Man, what the fuck? Just the vanilla one? Yea chocolate and breaking for they're bringing some fruity one for the spring peach or something that's right next to trouble. Trouble Yeah, yeah what ah. Matt's referring to hired hired help. Yeah, hired help, labor supply. Yeah, hired they got me. I'm just saying it's right there.
52:17 You guys said there's hired help available there. You didn't have to say work work and someone else's language like you're singing. We know, we know. We've all been to home Depot, have you, Mike, Yeah, Yeah, there's sometimes. Yeah, we built this goddamn room you're staying in, kid. Wow, unlike the car that's not working in the parking lot, this room is fully functioning. Oh, that's tomorrow, right, I supposedly, but I think it's gonna sucking rain. We'll then do it today. I think it's gonna rain today too. Yeah, it's rained today, tomorrow, Saturday. I don't think's raining today, not yet. Hopefully goes. Looks like I hit the weather before, Mike. I'll check. It started sprinkling right now, was it? Yeah? I was worried writing and it was windy, brought. I was doing a full sprint to get here because the wind's at my face. Bro, my legs were burned. I'm going nowhere, just coming down. I was just coming max effort squad each petal bulgarians, possible light rain. You're not scared about light right? Light rain? Are you rain? Right? And light rain and sackbot. I should be coming down, maybe saying light rain and that s just but that'd be medium fifty chance of rain till six o'clock. It's coming down. I don't know. I just trimmed my trees, though I don't want nothing falling home. I hope to trim my trees does not mean no, no, no talking about trimming actual tree, okay, not your bush. Reveal the one injured. Let a break gotta make a little bigger, get a haircut
53:50 just double my size. You should have dapop right now. I don't want them crusty ass fingers. My fingers ain't even fucked up. Don't care. Yeah, you're a kid that plays in the mud, never takes a shower. You probably ate worms as a kid. No, wait, the you know what a movie that came out, like how do I like cook worms? Wasn't there were you around in that time? Element to school? Like there was a book that was like how do I Eat worm? Or something like that, and I was like that, there's a song, right, go eat worms something like that. I don't know, it's a little kid like you were definitely kid eating worms. Let the people know where they can find you. Yeah, I G Matto bass Oh playing hot Potatoes, passing over to you. I G Sebastian underscore brand, bela Mikey gentleman, a little don't talk unless you are on the ball. That's probably what they have to do with you, because wouldn't shut the funk up? They just gentlemen denying it. New podcast Wednesday Friday. Theres dot c O for all your apparel needs. I'm saying, like where you want to find me, join the Discord Good Company discord dot com and I'll see you all in there.
54:59 I ain't met the Jim mcdeon all the social media. This show is fifty percent facts. Forere percent is a word and fifty is just numbers. Fifty percent facts. It's a Spreaker Prime podcast in association with iHeartMedia, Oh I'm Scared, Celebrian Network and we'll talk to you Friday
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