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Nov. 30, 2022

The Liver King & The Public Persona Trap

The Liver King & The Public Persona Trap

Riffing on the YouTube expose by More Plates More Dates (which can be found here -- and our own view of the industry -- we cover some of the reasons why we never bought “Liver King” Brian Johnson’s “natty” claims in the first place. You shouldn’t have...

Riffing on the YouTube expose by More Plates More Dates (which can be found here -- and our own view of the industry -- we cover some of the reasons why we never bought “Liver King” Brian Johnson’s “natty” claims in the first place. You shouldn’t have either, but it’s pretty easy to see the reasons that people want to. It’s also easy to see how protecting the natty lie becomes so critical, how entrepreneur influencers come to believe that how they look is the only reason people follow them, and how business and self-image eventually become the same thing.

Avi Lieu joins us for this conversation. You can find Avi on Instagram @avi.lieu.

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