The lowdown on what we spent to open our gym? | One Good Question

This week’s question comes from Mike’s Instagram: “
Would you ever be able to talk about overhead and planning from when you opened 3SB (our gym, Third Street Barbell)?”
So yeah, we can…and we do! The financial part is definitely not the hardest...
This week’s question comes from Mike’s Instagram: “
Would you ever be able to talk about overhead and planning from when you opened 3SB (our gym, Third Street Barbell)?”
So yeah, we can…and we do! The financial part is definitely not the hardest part, but it’s important for sure.
Sebastian Brambila (@sebastian_brambila) ran the board and chimed in on this one.
Do you have a question for one of our Friday “One Good Question” episodes? Share it with us on social media using the hashtag #onegoodquestion.
Join our Discord for free at goodcompanydiscord.com!
Check out our gym (Third Street Barbell) at ThirdStreetBarbell.com https://www.thirdstreetbarbell.com/ and subscribe for updates about our apparel line at goodcompanyapparel.com https://3sb.co/! Local memberships and international fresh fits! Get early access to our NEXT DROP!
Check out our podcast website: 50percentfacts.com https://www.50percentfacts.com/
50% Facts is a Spreaker Prime podcast on OCN – the Obscure Celebrity Network.
Hosted by Mike Farr (@silentmikke) https://www.instagram.com/silentmikke/ and Jim McDonald (@thejimmcd). https://www.instagram.com/thejimmcd/ Produced by Jim McDonald Production assistance by Sam McDonald and Sebastian Brambila. Theme by Aaron Moore. Branding by Joseph Manzo (@jmanzo523).
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Ladies and gentlemen. Welcome to Friday's
episode of fifty percent Facts. One good
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Question where we take questions from y'all. We answer them in five to ten
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minutes best we can. Today we're
opening up the p and LS. It
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says, would you be able to
Oh shit, I just clicked it wrong.
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No, would you ever be able
to talk about overhead and planning for
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when you open? Three SB and
I think we can talk a little bit
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about money opening gyms or businesses.
There's a million factors when you look into
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opening a business. Obviously, location
plays a very big role. If you're
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talking about startup costs, we can
go over that, which is different than
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your overhead. Overhead is typically what
you consider to keep the business running and
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moving, something like rent lights,
employees, et cetera, et cetera.
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Startup costs is typically the big old
chunk of some money and work to get
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it going and moving and how you
like to go. So for a gym,
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that's equipment, lease, startups,
plates, front desk, security,
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cameras, music, et cetera,
et cetera. You know, when you're
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we're in the dead middle of the
capital of California, California, is I
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think the most expensive state now from
some of the data I've been looking at,
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which, yeah, President, on
who you are and what metrics obviously,
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but I think top to bottom,
I think it's beating New York.
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But either way, we're one of
the top three most expensive states in America,
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which means we're probably top five or
ten most expensive states in the world,
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and so obviously that raises rent.
We're in a warehouse style building where
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you're going to look anywhere in California
at least. Again, it depends on
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where you live, but a dollar
to two dollars per square foot is what
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you're looking to pay monthly. You
know, if you're in Arkansas and some
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ten thousand person town, you could
probably cut that by ninety percent for all
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I know. Or even Vegas is
a little cheaper. Different parts of Sacramento
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if you go to the suburbs,
a little cheaper conditioned versus unconditioned. Yeah,
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there's a million things. Does it
have a kitchen, does it have
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bathrooms, does it have showers?
All those will play a role. Square
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footage of the building, you know, we're sitting, you know, roughly
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around six thousand square foot with our
back podcast office space and fulfillment space,
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all that matters. Yeah, how
many bathrooms you have. We have a
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small parking lot, which we're very
lucky to have in a downtown space,
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which isn't very common. That will
depend on your costing and then what style
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gym you're having. You know,
if you're talking about cardio equipment and more
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machines, they tend to cost more. Although all equipment's very expensive. You
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know, if you look at the
average machine, chest back, whatever,
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it's probably sitting at four to five
thousand dollars. If you look at the
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average powerlifting combo rackets, probably sitting
at two to three thousand dollars. So
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it is a hair cheaper I guess
to run a very strict powerlifting gym.
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Squad racks are even cheaper. Barbells, a good barbells three hundred to five
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hundred to one thousand dollars. Plates
are very fucking expensive. I don't even
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know what they're going for now,
but a regular plate was about a dollar
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per pound. It's probably more.
A competition plate is double or triple that.
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If you're looking at a set all
the miscellaneous, you know, you're
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looking at computers to check in,
you're looking at sound system if you care,
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you know, in a hardcore gym
and building a certain culture, we
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try to pay attention to a lot
of things we think will help build up
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that culture, and that's something we
care about. We probably spent a grand
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there, computers and shit, a
grand plus security, a grand plus locks,
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all that type of shit, toilet
paper, soap, whatever might be.
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It all definitely adds to not only
startup costs, butcher overhead. And
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again, so much depends on what
you're trying to do, you know,
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very estimate to get the lights going
and rocking. Here, we're looking at
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low six figures. Yeah, I
think that the total all in startup costs
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for three SB was in the neighborhood
of one hundred twenty thousand dollars. Yeah,
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and again we're six thousand square foot
facility. We had a background of
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fitness, We had decent confidence going
into this thing, and competency of a
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facility that was in rough shape.
Yeah. Let alone our labor hours we
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cut. We cut our startup costs
probably in half doing it ourselves, probably
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even less. And the only things
that we paid for were electrical upgrades.
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Yeah, those were first start so
minimal. There was a yeah, We're
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very minimal, just places that we
needed plugs that we didn't have plugs.
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I don't think we actually I don't
think we actually farmed on anything else.
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I don't remember any no, there
being nothing. We had some help.
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We had some homies help, you
know. Kyle's uncle helped us build the
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front esque, Kyle's cousin Mason Shadow
Mason helped us with some shit. Marcus
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and Riley helped us with a bunch
of labor itself. Yeah, but we
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painted the whole facility, we redid
the floors in the whole facility, We
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built this whole back room, insulated
it. So, yeah, the one
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twenties like pure cost of goods because
we did like a good four months,
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ten hour days minimum, six days
a week of the construction itself. So
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yeah, it's probably four hundred k
if we ever got hands to do that
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for us. Yeah, we had
people doing stuff for us. And we
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also didn't get any with it called
tenant improvements or yeah, you know.
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Yeah, yeah, we got no
cash up front, We got no help.
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I mean, the only thing that
we did get was we have to
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pay triple net for the first four
months, but we do not pay rent
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for the first, which is common, but it's all tacked on at the
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end. Yeah, so it's not
like, yeah, it's semi common to
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get a couple of free months when
you when you sign a longer lease.
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We signed a five year lease.
But yeah, you know, a lot
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of those moneies and scales can be
mixed around. I opened my very first
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gym, which was nine hundred square
foot roughly, for ten thousand dollars.
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Yeah, and I had two squad
racks. I had a full dumbbell set
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up to fifty. I had three
bar bells, bumper plates, regular plates,
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mismatched plates, medicine balls, a
sled, a couple adjustable benches,
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you know, kind of everything I
needed. It was more personal training style
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obviously, but that just shows the
difference in scale. And then opposite of
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that, you know, I've had
people or there's that one that went viral
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on the internet that's supposedly opened for
two million dollars, you know, or
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like a typical Lifetime Fitness or even
a regular Planet Fitness that you know,
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a Planet Fitness. Obviously, they
have relationships with the companies in some of
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those larger scale gyms, point paint
manufacturers. Yeah, they lease their equipment
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or they buy in mega bolt because
they're opening twenty gyms at a time.
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But let's erase all that and encapsulate
one of them. It's probably yeah,
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four hundred to five hundred k,
maybe more, and their overhead is probably
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slightly higher because they all choose like
strip mall situations. All that matters.
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You know, if you're off the
off the beaten path a little bit into
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a warehouse style, it'll save you. But hopefully that helps a little bit.
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And then yeah, the million things
that come along with that. You
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know, we sell protein bars and
clothing and everything that comes across all the
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foam rollers. Like, there's a
million little pieces that we don't have exact
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pricing on because we added as time
went on. I would say that we
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probably have put twenty five to thirty
thousand more in so roughly about ten thousand
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a year ish, Yeah, maybe
more to additional equipment, maybe more right,
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because we've got a bunch of combo
racks, new plates, new leg
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pieces. Yeah, maybe added fifty
yeah maybe so yeah, somewhere between yeah,
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thirty and fifty, thirty and fifty
yeah, but yeah, the constant
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upgrades. Overhead only gets more expensive
as inflation and the world goes on like
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that's just a norm. So yeah, it's ever progressing thing. But that's
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kind of any business. You know, any business is gonna have something similar.
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If you're opening coffee shop, you're
gonna need coffee filters and machines and
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roasters and whatever, the plates and
the cups, and every company has its
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own layout of what that might look
like. And then it's just the square
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footage of what things look like for
you. Everything you can think of and
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things that you can't. Yeah,
that's a year in it. Yeah,
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that's true. Then even still,
like our leg press is too tall for
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some of our employees and other folks, so I had to buy two phone
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pads to fill in their back yesterday
for fifty bucks. You know, shit
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like that pops off all the time. But that's kind of the big growth
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in it. And you upgrade stuff
over time. You get better equipment,
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do you you know, like our
first camera system was like, I don't
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know, three four hundred bucks and
like that costco special. Yeah, for
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the current one was over a grand. Yeah. Yeah, it just happens.
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You upgrade it and you put the
priority where I mean, that's the
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beauty of building your own business,
you put the priority where you want.
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Maybe you're in a really nice area
and you don't need a security camera,
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but then you're gonna pay more for
the rent. Where we're in a fine
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area, but we're twenty four hours, so we wanted a nice security you
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know. And that's that's the fun
part of being a business owner, I
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guess, is you tailor it to
not only what you like, but what
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you particularly need. The access system, yeah, yeah, yeah, there's
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all that. That and the what
we pay for the member management software.
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Yeah yeah, all the digital fees. We have yet to buy a new
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computer or or tablet other than yeah, I think Kyle just had to rework
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that. When he just told me
hisselves out there, it's like, all
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I started to die, is like, but don't worry, I hacked it.
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I was like, all right,
man, make that thing work,
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make a breathe. We can,
we can, we can figure that out.
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I did not know that. Oh
well, yeah, that's and that's
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actually like I had a lot of
personal stuff that I brought in here,
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like the whole like a big part
of this set is stuff that either I
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had or or we had. As
part of the previous podcast, yeah,
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situation, Yeah, you put it
all together, yep. But yeah,
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that hope gives you an idea you
can you can. We do a lot
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of that math. And we did
a lot of the equipment math before opening.
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You know, we ran different companies
and called them and ran the pricing
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of five of these and six of
these, so you can plan pretty good.
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We were able to get a little
bit of sponsorship on equipment, not
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a time. Yeah. Yeah,
we've got some gifts, we've got some
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partnerships, we've got some fun stuff. But yeah, this just kind of
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goes. You build connections, you
do what you do. But biggest thing
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is if you're new to it,
as I would definitely start small as much
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easier and fun to scale up than
it is to scale back. Yeah,
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I think we if we had had
had the option of starting smaller, we
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probably would have started closer to three
thousand square feet or so. Yeah.
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Yeah, there's never a harm in
that. Our situation was just slightly different
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because of our nostalgia and past in
this building in particular. But the other
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thing too in business, and I
talk a lot of my entrepreneur friends and
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business owner friends about this is there's
always, like always two lanes and brains
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working, and in a corporate situation, it's two different jobs. But when
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you're a small business, it's typically
you. It's kind of the creative and
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personal side of things, and then
there's the x's and o's zeros in one
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side of things. And when you're
a small small business, you can be
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the ultimate goal just to make pure
cash and just be a cash cow.
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But typically there's passion involved and love
for what you do involve, and so
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that scale tends to change. And
even as you progress, you know,
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our scales probably turned more to ones
and o's than when we started. We
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started pure passion and did things exactly
how we wanted to do them. And
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then you know, you go back
and forth and maybe it's in season or
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maybe if it's in quarters, one
quarter, you got to focus more on
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the x's and o's than the creative
and the fun and that kind of goes
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back and forth and again. In
a corporate setting, it's kind of a
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CEO versus a CFO versus the CCO. They kind of have their own lanes
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and they bounce off each other.
But when you're a small team or small
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business, you kind of have to
wear multiple hats and weaker that part.
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We passed the ball back and forth
on certain things like yeah, for sure,
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kind of more admin stuff, more
CFOI kind of stuff for sure,
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co CFO kind of stuff, and
you do more of the creative stuff.
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But we you know, but like
in the gym itself, like like the
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branding in the gym and stuff,
a lot of stuff that does all of
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us. It's takes on things that
you've done and and and that we've gotten
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for designers and stuff. Yeah,
and a lot of it too is just
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uh like a big goal of ours
was to make it slightly autonomous and it's
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getting there. Yeah. We got
our team and they crush it. Yeah.
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The other thing too, it I
just for one last consideration is are
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you going to be the person who
is doing you know, the mid lion's
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share of the work, or are
you in a partner or whatever or are
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you going to have a team because
that does change the money conversation. You
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can make a lot more money by
doing a lot more Yeah, for sure
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for sure. And we from the
outset had I mean at the beginning it
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was us. It was kind of
just us, but and and Kyle.
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But along the way we have been
working toward the goal of having a team,
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and we have a team now,
and so it means that we're not
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doing everything. Yeah, and that's
life. You know. You work a
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little more, make maybe more money, but slightly less freedom or back and
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forth or other projects. But Jim
and I have lives. We try to
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live. Yeah, appreciate y'all.
New episodes Wednesday Friday. Fifty percent Facts
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dot Com Good Company, Discord dot
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Street barbe if you're in Sacramento,
California, and I'm Sam, Like where
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you off fin me? I am
at the Jim McDonnell the social media.
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This show is fifty percent facts,
four percent of the word and fifties just
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numbers. Fifty percent of Facts is
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Art Media on the Obscure Celebrity Network. And we'll talk to you next week. Six























