Two thirds of what "fitfluencers" say is wrong

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We got two breaking stories what too. Don't let them break me? New

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evidence science science caught up. No
alcohol is good for you and hot people

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on the internet don't know how to
work out? Those are like the breaking

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stories in the fitness space this last
couple of weeks. Dude, alcohol is

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not good for you. News alert, news alert, news alert. And

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all these hot people working out on
the internet that are really hot have no

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clue what they're doing. Correct.
Yeah, that's shattering people's brains. I

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saw like when they were kind of
first putting out like the alcohol, like

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new study shows. It's like and
I put it on my story and I'm

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like, new study shows neurotoxin.
Yeah not good at any amount. Yeah,

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a small amount of poisons still not
good. Yeah it's still not still

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not good. Yeah, it's still
not gonna help. It's just so funny.

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It's like a shout out to people
that you know, I don't give

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a fuck if you drink or not, but it's like this, know what

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you're doing, right, I don't
justify it. I don't drink. I

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haven't drank for ten years now,
but like I do nicotine. Yeah,

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I's still like I know, it's
not like I know, it's a healthy

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chemicals healthy you know. I technically
like depends on who you who you read.

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Totally good for brain function. Uh, it's good for cognitive health.

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True. Allegedly it might review up. I don't. It does review up.

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It might be a little stress on
the hart, but if you're working

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out, maybe it's not a big
deal. Cross It went through the phase

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where a beer post workout. I
was just thinking about this in a shout

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the beer mile, and they thought
they were legitimately arguing that that's the best

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post workout you could have because the
carbs an alcohol, and like, what

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the hell, there's nothing worse for
alcohol post workout, right because of the

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hyper kills your Yeah, I'm sure, and you're trying to recover it fucks

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it all up, which just all
the logic. I was thinking back,

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and this isn't not any particular person, but just like the culture. I

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guess it's actually a hot tip too, CrossFit too that they evolved well,

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um, but to evolve well,
they were a little bit knuckleheaded in the

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moment. Macro. They did a
great job. They seeked experts and learn

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from them in each category because they
want to be good at everything. They

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didn't want to be good at one
thing, so they did, you know,

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find the best and learn from that. But to level up. They

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were fucking in the micro knuckleheads and
a half. Like I remember interviewing or

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talking to tons of people in that
space, high level coaches, high level

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athletes in the space, and they'd
look at me when I when I said

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that, like I tracked calories,
like I'm a fucking idiot, Like,

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well why do that? Like just
don't eat rice or whatever, right,

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like, just don't a processing Yeah, Like, oh well that's funny.

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You just go paleo instead, Like
that's actually what's gonna make you an athlete.

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I'm like, okay, man,
i'll talk talk to me in six

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years and like, let's see where
your brain's at now. I'll be the

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first to admit you were a paleohead. Well, I bought the Paleo cookbook.

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There's nothing wrong with paleo. No, there's not. It's just it's

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actually very easy. Yeah, it's
just when you're knuckleheadedly going to come against

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me when evidence proves everything I'm saying
is cracked. Yeah, it's kind of

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back in the you know, early
two thousands, you know, two thousand

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and tens. I guess when you
walked into a CrossFit gym and you sign

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on the dotted line, you know, join like they hand you a paleo

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cookbook and you know you get a
pair of At the time, you got

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a pair of you got a pair
of tube socks up almost up to the

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shin, and a pack of beef
jerky, pack of jerky, and a

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fit ad a fit and a beer. Yeah, and a beer, and

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then probably a headband. At the
time, it wasn't necessarily the nanos was

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the nanos didn't come out yet.
It was more the uh, the Vibram

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five finger shoes. A pair of
those. Yeah, I'm still not that

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against them. I'm definitely against them. They make they're cooler now again and

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it has been ten years. Man, it's coming back in style. Every

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every everything comes back. But the
functionality of them does actually seem pretty good.

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I don't know if my tozies would
like it. Well, they weren't

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good for cross because they would just
blow out. They're chose literally blow out

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the sides. They weren't built for
like high level, like maneuvering, like

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green and a rope on them all
day. They made for going up and

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down on a trail maybe a little
bit, but they would smell so fucking

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bad. The stank from those it
was like, yeah, extra dirty sock.

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It was then they started making like
the sock with the toes and it's

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like, what are we doing?
Yeah, this is too much spreading your

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toes. It is a good thing. Being able to spread your toes is

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a good thing. Not being able
to spread your toes is a bad thing.

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I think that's kind of the like, that's the guiding principle. If

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you can put your foot in something
that's gonna let you spread your toes,

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then you're good shape. Well,
for four days a week, I wear

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zero drop shoes. I wear like
a wide logs zero drop shoe from the

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brand is you know, shout out
to zero or kind of a sponsor.

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But yeah, I was where I
was purchasing their ship before I bought them,

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or I mean before I was getting
them. But it was just like,

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man, it's like any of those
other fucking shoes zero drop, zero

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drop, spread toe and like,
honestly, man, like it's funny,

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like my foot did grow like half
a size and shoes, which is weird.

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What happened to her that also grow
dude. Yeah, oh yeah,

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that's the way. It just got
like thicker, yeah, necessarily longer.

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I don't know, it just needed
to breathe all guests. Yeah, I'm

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gonna stop wearing underwear and see if
my cob gross it was strange. Yeah,

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that's why here trying to grow some
choads around here. And then I

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also just started treating everybody like they
were beneath me, because like, look,

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I'm not I'm you know, I'm
zero drop. I don't wear cushion,

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yeah, oh you and your ballsup
ball shoes and honestly, like I

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just and to be like kid in
the side. Like it actually really helped

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with some back paint I was having
um from other just like designer like shoes

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that aren't made to be worn in
all day. I've been wearing flats since

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I powerlifted because of that. Ye, my daily like not always zero drop,

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but even like Jordan One's, I
gets something with not a huge heels

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or not he's what's it called arch
support, yeah, or or like yeah,

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the balancing act all day Like yeah, that shit's comfy, but then

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I can like feel my shit.
Yeah, and I still wear shoes like

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that, but just not as often, and I definitely have felt like my

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lower half has felt better for sure, personally, I mean not for everybody.

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I don't know how we got there, but just my breaking news.

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Yeah cross ye drinking alcohol, that's
right, but everyone did it yeah post

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Yeah, any stimulant post workout is
actually like what you should never fucking do.

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Yeah, And there shouldn't be no
caffeine, no nicotine, no anything

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post no ice bath. The whole
ice bath thing has been like debunked,

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right, That's like it also depends
like there's so many other like factors that

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are important to like you're timing with
ice baths. Yeah, where like everybody

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just fucking wants to just do a
workout and jump in an ice bath on

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Instagram right now, it is like
fucking triggering. Yeah. Well that actually

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comes back around to sort of the
point about you know, they did this

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study of a hundred influencers on Instagram
and two thirds of them don't know shit.

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Like that's just a fucking an echo
chamber of bullshit. So that's what

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I was going to get to.
If you're a content creator that's an influencer,

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you don't have any education, you
don't have any And yeah, everyone

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talks shit on like personal training certificates, but a lot of them have like

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not depth of knowledge, but at
least legitimate knowledge nowadays, Like even when

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I took my NASM, and first
off, I was gonna say NASM,

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Yeah, I took that in two
thousand and eight, and it's way more

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knowledge than any of these. It
was not fucking easy to get. No,

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as many people as I talked to
that failed. Yes, it's not

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fucking easy. I took it.
Also, it's hard, yeah, and

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it has like yeah, I studied
for sure that had legitimate shit in it,

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and like, yeah, does that
make you an automatic good trainer?

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No, but you have a base
of knowledge that is much more difficult than

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yeah, just turning an Instagram app
on and then like you said, it's

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an echo chamber, Like it's literally
fitness content is just chat GBT because what

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it's ripping from is already incorrect.
So if you're ripping from this is too

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heavy, right, right, you're
taking incorrect and then regurgitating incorrect rather than

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like actually researching, Like everyone just
yeah just retweets. It's just a retweet,

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but in their own form, I
can't do it. Anymore. It's

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getting bad. I would actually think
two thirds is generous. It probably is.

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Let's say this one study and they
you know, and the interesting thing

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about this study is it's it was
international. It's not just us. So

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yeah, I wonderful worse or better
worse, we gonna be worse. We

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don't care about the truth in America
anymore. Everybody that was fucking taking CBD

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is now doing the ice bath.
Dude. It's just like it's the it's

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the curing guiety, cure stress,
cure everything, like small dick, like

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small small cock, small bank account, you know, small deadlift, loose

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butthole, yep, ice bath,
and like it's it's man, it's the

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same people there. These trends are
going after the same sucker. Yeah,

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no, it is the exact same
people. It's the same people. It's

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like, oh, sabe, he's
gonna change your life. You're gonna it's

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gonna cure you of everything. But
what's funny is gonna cure you of everything.

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It's like that crowd too though that
moves is almost like what used to

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be or kind of part of the
evidence science based people, but they're just

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like skewed, you know what,
I mean, like because they're the same

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ones that will be like yeah Macro's
and I'm like, well, yeah,

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but you can't be like so solid
and like one belief based on evidence and

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then allow all your others to be
like random, you know what I mean.

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Yeah, keep people aren't consistent though, Yeah no that yeah exactly,

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And then it just turns into this
fucking thing, dude, where it's like,

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if I don't post me doing this, my followers are going to think

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that I'm not with the times,
where I'm not doing what's currently popular.

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Yeah, so I'm just gonna do
this thing that I don't believe in,

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and then it just turns into this
weird echo chamber of just bullshit and everyone's

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like, yeah, no it is. It's literally grabbing trash to spread trash,

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and like eyes bats makes sense,
and I understand. I think evidence

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obviously understands it and has explained it
many ways. If you guys haven't heard,

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we've had podcasts on it, and
there's info out there if you want

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to get how to actually apply it. But on like the placebo effect,

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like it's a shock to the body, right, Like it's literally just cold.

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So it's the same idea as taking
a pre workout that's just loaded with

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like beta alanine and beta alanin does
have some positive effects in training, but

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the point is that it makes you
feel something, so then it's way easy

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to justify that this is doing something
right. Feeling something and doing something aren't

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the same, which is why supplements
got spiked with with actual steroids or caffeine

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or whatever. Yeah, anything to
make you feel Yeah, no, And

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who doesn't love a good tingle from
some beta alumine? Yeah? Yeah,

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man, they feel like I'm fucking
like man, like I'm working extra hard,

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right, or like some shit to
make you sweat, right, Not

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damn, I just work so hard, Like sweating doesn't necessarily mean any of

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that. And then yeah, obviously
an ice bath when you worked out or

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diadn't work out and you just hop
into forty degree water, your body's going

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to tell you like, damn,
this is stimulus. We're doing something.

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Yeah, And it's exactly the opposite, because the adaptation has to come from

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from your body reacting in all across
the spectrum of hormones and and you know,

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enzymes and peptides and proteins and glycogen
and all that shit. And you're

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shutting it down by by getting into
an ice bath. Yeah. I do

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think there's some hormonal benefits right when
we're talking, like dopamine and stuff,

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but it's diminished returns. So as
soon as you start doing an ice bath

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every single day for three hundred days
or whatever your Instagram storyline is, now,

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you're probably not getting the same benefits. Yeah, and they're like similar

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with like sauna stuff, like,
yeah, there's some you know, heat

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protein shock proteins that can maybe help
you gain some muscle and live healthier.

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But sitting in a sauna an hour
every day for the rest of your life

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is now we have diminishing returns and
we're not going to get that either.

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It's like, what are we doing? Yeah maybe if Yeah, dude,

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I don't even know. I guess
it's like, man, it's just your

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classic snake oil. Yeah, this
is the This is these things that we

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see all the time in these in
these trends and ebbs and flows in this

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industry. It's just it's just snake
oil. What I hate though, is

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that, I guess to me,
the content creation started so organically with YouTube

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and podcasts and stuff. It was
supposed to be the real ones, and

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it was supposed to be the people
that really want to help is supposed to

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be the fitness professionals, supposed to
be people with the skill or a passion

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for what we do, spreading that
community and culture. And then because fitness

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has always had snake oils, right, the shake way, the tummy t

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and like fitness is based on a
lot of industries are, but fitness in

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particular, because it's so tied to
the looks and so tied to how we

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feel our identity, malating emotions,
it's way easier, right, Um,

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But the core of YouTube, Instagram, podcast, it was supposed to be

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like this niche of people that we're
doing it quote unquote right, And the

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snake oil is just louder now than
ever in our niche. And I think

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that's the part that's disheartening to me. Yeah, because people do just want

204
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to be an influence or whatever that
means, rather than you're a fitness professional,

205
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how can I reach more people?
I use the internet now it's how

206
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can I reach people to make money? And then their most disappointing thing is

207
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the people who actually like have credentials, who fall into the same traps of

208
00:12:46.159 --> 00:12:52.159
chasing um chasing ads and and yeah. Then and they don't have morality and

209
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they're just trying to make money out
Is that a real word? I said,

210
00:12:54.000 --> 00:13:00.639
morality? Or yeah, yeah,
that is all their trees. Yeah,

211
00:13:00.639 --> 00:13:01.639
and then how did you make the
quick buck? But yeah, how

212
00:13:01.679 --> 00:13:05.879
many how many CBDs six years ago? How many CBD codes did you see

213
00:13:05.919 --> 00:13:09.399
on the Instagram daily? Oh my
god? And they're gone? And how

214
00:13:09.440 --> 00:13:13.200
many do you see now? CBD
disappeared. They're not gone everywhere because in

215
00:13:13.639 --> 00:13:18.399
uh, because there's no legal pot
in like in the UK, Okay,

216
00:13:18.600 --> 00:13:24.000
and particularly in in England where I
was so like the one of the airbnbs

217
00:13:24.000 --> 00:13:28.840
that we stayed in was owned by
a guy who has a CBD beverage company.

218
00:13:28.919 --> 00:13:31.559
Interesting. I mean, CBD is
definitely still around, but the codes,

219
00:13:33.000 --> 00:13:35.759
Yeah, it's it's because because the
social media leads leads the world,

220
00:13:35.840 --> 00:13:39.440
it leads culture. Now I don't
really hear about it anywhere. Yeah,

221
00:13:39.440 --> 00:13:41.120
but if you go to CBS,
we'll find CBD in our shampoo, and

222
00:13:41.159 --> 00:13:45.240
we'll find CBD everywhere that it's more
commercial now, you're right, like it's

223
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not on the front mines of every
creator. Yeah, and all the people

224
00:13:48.879 --> 00:13:52.080
that I know that we're taking CBD. Yeah, they're not taking it anymore,

225
00:13:52.200 --> 00:13:54.279
not only taking swearing by it.
Yeah, it was like it was

226
00:13:54.279 --> 00:13:58.240
like an identity, like I've taken
it, and I'll just say like yeah,

227
00:13:58.320 --> 00:14:00.840
like you know whatever, but yeah, it's an identity. And then

228
00:14:00.879 --> 00:14:03.080
when you push it on me that
it's this miracle thing is the issue?

229
00:14:03.519 --> 00:14:09.519
Right, I drink caffeine. I
don't push it that it's changed my life

230
00:14:09.879 --> 00:14:11.559
or that will change your life.
Yeah, it's in the message. It

231
00:14:11.600 --> 00:14:16.960
sucks. It's interesting. Of the
accounts that they looked at, they m

232
00:14:18.000 --> 00:14:20.759
this is the kind of content that
was that was in them. Uh.

233
00:14:22.080 --> 00:14:31.320
Ninety three percent of the accounts had
exercise video, had exercise fitness motivational type

234
00:14:31.320 --> 00:14:37.679
posts, right, seventy six percent
had example workouts, forty nine percent fitness

235
00:14:37.679 --> 00:14:43.200
related hashtags. I saw it's good. I don't remember the name, so

236
00:14:43.200 --> 00:14:46.440
I don't talk shit, but I
think it's a pro bodybuilder. Right,

237
00:14:46.519 --> 00:14:48.600
you're like, all right, like
that guy, at least I put in

238
00:14:48.679 --> 00:14:52.159
some work to build a physique,
genetically, drugs whatever to get to the

239
00:14:52.240 --> 00:14:54.039
highest level. Pro bodybuilding is still
tough. It's not gotten easier, it's

240
00:14:54.039 --> 00:14:56.559
gotten more. Everybody's taking the same
ship, so you still got to stand

241
00:14:56.559 --> 00:15:01.399
out. He's got to do something
and his like, yeah, like workout

242
00:15:01.559 --> 00:15:05.360
video was doing push ups on a
barbell with a plate on his back,

243
00:15:07.279 --> 00:15:11.039
like like the barbell had weights on
it. Yeah, so you think it

244
00:15:11.279 --> 00:15:13.879
like set up for one thirty five. Yeah, I guess a little bit

245
00:15:13.879 --> 00:15:16.960
of stability. But I'm like that
that has just less than zero to do

246
00:15:16.000 --> 00:15:22.360
with bodybuilding, less than zero to
do with anything good because here's a fucking

247
00:15:22.399 --> 00:15:24.720
bench and you're approach Why. I
know he doesn't do that. He does,

248
00:15:24.799 --> 00:15:28.679
but he has to do that to
get these stupid likes to do this

249
00:15:28.759 --> 00:15:33.440
stupid thing to sell his cold plunge. And I like cold plunges. I

250
00:15:33.440 --> 00:15:35.039
love the idea of it. I
do think it probably has some mental stuff.

251
00:15:35.080 --> 00:15:39.720
You know, Um, I know
a lot of high performers that utilize

252
00:15:39.720 --> 00:15:41.080
it either in the morning or at
night, because I think I don't know

253
00:15:41.120 --> 00:15:43.639
the exact hours, but you know, if you're four or five six hours

254
00:15:43.679 --> 00:15:48.039
away from a workout, it probably
won't plunge r I pertrephee your performance.

255
00:15:48.080 --> 00:15:50.399
So if that's something that's part of
your mental routine, I think that's great.

256
00:15:50.440 --> 00:15:54.320
Like like a meditation, I know
a lot of people, right,

257
00:15:54.360 --> 00:15:56.000
they hop in there and then you
got to you're forced to focus on your

258
00:15:56.000 --> 00:15:58.480
breathing. I think that's all fucking
great. Now we're not talking about that,

259
00:15:58.480 --> 00:16:00.919
we're talking about sucker version of that. Yeah, yeah, we're talking

260
00:16:00.919 --> 00:16:07.080
about the diluted regurgitation. I think
cold plunges probably have some application. I

261
00:16:07.240 --> 00:16:11.000
just do it around forever in sports, right, yeah, and they yeah,

262
00:16:11.200 --> 00:16:14.799
and in season it probably has a
ton of stuff, right, Like

263
00:16:14.799 --> 00:16:17.600
there's a reason Lebron's icing his knees
every night because he has to play every

264
00:16:17.600 --> 00:16:19.919
twenty four hours to produce his inflammation. Yeah, like we know what cold

265
00:16:21.000 --> 00:16:22.679
us. Yeah, and so when
we're doing it quickly. Yeah, that

266
00:16:22.799 --> 00:16:27.720
there's definitely application. But yeah,
it's the don't don't hate the player,

267
00:16:27.759 --> 00:16:30.120
hate the game. Well I hate
the player, Yeah, yeah, I'm

268
00:16:30.159 --> 00:16:33.600
hating the player. Or don't kill
the message. No, fuck this message.

269
00:16:33.600 --> 00:16:37.679
The messenger in this case is the
problem because they're they they're not actually

270
00:16:37.720 --> 00:16:41.320
doing it all the time. They're
just doing it for shocial clout. Yeah,

271
00:16:41.320 --> 00:16:42.879
and they're doing it for like the
benefits. We're talking about the cloud

272
00:16:42.919 --> 00:16:47.519
chasing ice bath and they smeared the
message along the way to deliver to us.

273
00:16:47.600 --> 00:16:49.960
Correct, that's issue if you brought
me the message clearly. Like even

274
00:16:49.960 --> 00:16:52.440
we're talking about was hanging out with
Tim Kennedy. He said that exact same

275
00:16:52.440 --> 00:16:55.840
thing. He's like, Yeah,
sometimes I do like cold plunges. I'll

276
00:16:55.840 --> 00:16:57.200
do it first thing in the morning
to kind of wake up and get my

277
00:16:57.279 --> 00:17:00.039
mind right. He said. I
never a post workout, you know,

278
00:17:00.080 --> 00:17:03.840
Like he said that in his TikTok
as he was filming it. Yeah,

279
00:17:03.919 --> 00:17:06.480
I'm like, all right, like
at least you're trying to give the right

280
00:17:06.519 --> 00:17:08.680
message, yeah, rather than yeah, like, look at me be all

281
00:17:08.799 --> 00:17:12.000
jacked and sweaty after my workout.
So Danny does this thing where he does

282
00:17:12.079 --> 00:17:17.880
like the the fucking uh He'll do
the hot shower and then before he gets

283
00:17:17.880 --> 00:17:21.119
out he puts it all the way
to cold. Yeah fuck that. I

284
00:17:21.160 --> 00:17:22.920
was doing it in the summer.
You can do that. Well, I

285
00:17:22.960 --> 00:17:26.039
can't do that. I know.
When you have blonde hair, you're supposed

286
00:17:26.039 --> 00:17:30.880
to not wash your shit on it's
extra hot. Oh really yeah? Oh

287
00:17:30.960 --> 00:17:33.960
like I died yeah okay, yeah, yeah, not blondes. But when

288
00:17:33.960 --> 00:17:36.440
he died, mine got kind of
yellow pretty quick. Yeah, So then

289
00:17:36.480 --> 00:17:38.319
I was doing it last summer.
But then I had a blonde in the

290
00:17:38.359 --> 00:17:41.960
winter, and I'm like, I
ain't doing cold in the winter. Apparently

291
00:17:42.000 --> 00:17:45.480
does it all the time. But
in the summer that you know, if

292
00:17:45.480 --> 00:17:48.119
it's if it's ninety degrees out,
then I don't mind if my hair is

293
00:17:48.200 --> 00:17:51.880
all cold. That's that hot and
cold. Contrast shower, Yeah, contrast

294
00:17:52.200 --> 00:17:53.759
call. And then the last one
minute he has like one minute all the

295
00:17:53.759 --> 00:17:57.039
way cold stands. There's supposed to
be a thing, but how could it

296
00:17:57.039 --> 00:18:00.519
be a thing because it doesn't change
your your core body temperature. It barely

297
00:18:00.599 --> 00:18:04.240
changes your skin. Yeah, jolt, yeah, I think the mental sure,

298
00:18:04.400 --> 00:18:07.160
that's like the foam rolling and everything. If you tell me, Mike,

299
00:18:07.240 --> 00:18:11.279
I do this purely because it feels
good. Now my argument's gone.

300
00:18:11.480 --> 00:18:14.160
I can't make an argument against science
or by your boy. Bart is a

301
00:18:14.200 --> 00:18:17.160
big advocate of the phone Yeah.
I rip him every day about it,

302
00:18:17.240 --> 00:18:21.039
but but he does know, Yeah, he does know. All right,

303
00:18:21.079 --> 00:18:22.680
it makes me feel good. I
do it. I'm like, all right,

304
00:18:22.680 --> 00:18:23.759
man, fucking phone roll. But
if you tell me your phone roll

305
00:18:23.799 --> 00:18:29.039
is going to fix your pain?
Now we got issues. I feel like

306
00:18:29.079 --> 00:18:32.920
it helps in the moment for some
things. It doesn't help the moment,

307
00:18:33.200 --> 00:18:36.200
doesn't it helps the cause of why
that area keeps locking up. It's not

308
00:18:36.240 --> 00:18:37.599
going to fix that, yeah,
but it might loosen it up enough to

309
00:18:37.599 --> 00:18:41.039
where by the time you get to
the working out you're going to forget about

310
00:18:41.039 --> 00:18:44.759
it. I think it's complete and
utter bullshit. And if you tell me

311
00:18:44.799 --> 00:18:48.079
it makes your brain feel better about
what's going on, phone roll, your

312
00:18:48.119 --> 00:18:52.759
heart's desire. There's just no way
you're manipulating tissue with a piece of I

313
00:18:52.759 --> 00:18:55.359
don't think you are. It's nerves
that you're that you're affecting. It's not

314
00:18:55.599 --> 00:18:59.319
it's not it's not actually tissues.
You're not changing any equality of tissue.

315
00:18:59.440 --> 00:19:02.079
But I think that you can fool
the nerves. I mean, that's like

316
00:19:02.119 --> 00:19:07.440
the whole thing about about about tens
units, about eastem whatever is that you're

317
00:19:07.920 --> 00:19:11.440
you're fooling the nerves into giving up
the like pain cycle that they're in or

318
00:19:11.440 --> 00:19:17.000
whatever. Stems a little different though, because you're actually contracting yet or yeah,

319
00:19:17.079 --> 00:19:19.799
so like there may be more blood
flow through the area. Yeah,

320
00:19:19.839 --> 00:19:22.839
if you get a pinch nerve in
your back or whatever a lacross ball,

321
00:19:22.920 --> 00:19:27.079
feel feels pretty fucking good and make
it may make it possible for you to

322
00:19:27.119 --> 00:19:30.720
do things in a workout that you
wouldn't be able to do if you've not

323
00:19:30.799 --> 00:19:34.680
done. It doesn't solve the problem
over it's coming from, but it changes

324
00:19:34.680 --> 00:19:38.359
the sensation enough that you can get
through whatever. What about voodoo flossing,

325
00:19:38.680 --> 00:19:41.720
like restricting bud blood flow? I
think there might be something there, But

326
00:19:41.759 --> 00:19:45.839
again, like I think rushing blood
back. I think any of these things,

327
00:19:45.079 --> 00:19:48.759
your best option probably would be go
for a mile walk. Yeah,

328
00:19:48.759 --> 00:19:52.160
like everybody's got the time for that, No for sure, but yeah,

329
00:19:52.319 --> 00:19:56.680
but some of the fuckers be on
a phone roll or fifteen minutes. You

330
00:19:56.720 --> 00:19:57.480
can walk. You can walk a
mile in fifteen minutes, Yeah, might

331
00:19:57.480 --> 00:20:00.240
as well walk fifteen. I think
anything you can get to yeah, actually

332
00:20:00.319 --> 00:20:06.680
get your internals going um is always
going to be much more powerful than anything

333
00:20:06.680 --> 00:20:11.000
we try to do externally. Uh. Back to this real quick. Uh.

334
00:20:11.039 --> 00:20:18.000
Twenty four percent food posts encouraging healthy
eating. Twenty two percent photographic inspirational

335
00:20:18.079 --> 00:20:19.960
quotes. I feel like there's a
whole lot more of them, probably,

336
00:20:21.480 --> 00:20:25.640
uh, and maybe maybe not if
it's brand new, because pictures from TikTok

337
00:20:25.720 --> 00:20:27.599
when pictures aren't doing that good on
Instagram, So it might be a ton

338
00:20:27.640 --> 00:20:33.000
of that. Yeah, maybe so, and then uh, that's crazy to

339
00:20:33.079 --> 00:20:36.680
say that out loud, the thought
that pictures would not do that well on

340
00:20:36.799 --> 00:20:38.319
Instagram, that they said they're going
to try to go back pictures. That's

341
00:20:38.319 --> 00:20:41.039
what one of the I don't have
a secret saying that there. But then

342
00:20:41.039 --> 00:20:45.160
they're doubling down on this whole real
ship. Yeah, did you see this

343
00:20:45.240 --> 00:20:52.319
is a side that um uh,
Zuckerberg did a BJJ tournament all that.

344
00:20:52.319 --> 00:20:55.240
It's all that. I mean,
it's all he has, like the world

345
00:20:55.240 --> 00:20:56.880
best, world class training or anything. But at least he's putting his ass

346
00:20:56.960 --> 00:21:00.599
out there. I respect it.
No, Yeah, it's like he's getting

347
00:21:00.640 --> 00:21:03.640
good coaching. Yeah, it is
interesting to me, Um, how jiu

348
00:21:03.680 --> 00:21:08.359
jitsu's infiltrated culture everything like a lot
of yeah, a lot of like quote

349
00:21:08.440 --> 00:21:12.200
unquote high performers or it's well,
I think it's because it's it's hard.

350
00:21:12.400 --> 00:21:15.400
Yeah, it's like golf. It's
like either gonna do ujitsu, I'm gonna

351
00:21:15.400 --> 00:21:18.039
do golf. Yeah, it is
kind of similar. It's kind of cerebral.

352
00:21:18.240 --> 00:21:21.920
Yeah, it's very it takes time, like there's no substance, there's

353
00:21:21.960 --> 00:21:25.920
no other option but time. Yeah, with golf and with jiu jitsu,

354
00:21:26.000 --> 00:21:27.200
right, it's like the only way
you're gonna get better, it's just showing

355
00:21:27.240 --> 00:21:30.000
up and practicing every time. That's
kind of why I like powerlifting. Yeah,

356
00:21:30.000 --> 00:21:33.039
it's to say it's in the same
Yeah, it's in the same window

357
00:21:33.039 --> 00:21:34.400
like weightlifting. Like you're not gonna
be goodt weightlifting for your first five years.

358
00:21:34.480 --> 00:21:37.799
Yeah, you gotta go crazy.
You're gonna be good in five years

359
00:21:37.839 --> 00:21:38.799
probably, like about with the goals
you were gonna want to hit when you

360
00:21:38.839 --> 00:21:41.119
come, unless you're like delusional.
Yeah, and then at tink about five

361
00:21:41.200 --> 00:21:44.680
years you get there and then let
genetics kind of play its course after that,

362
00:21:44.680 --> 00:21:45.640
but you have to let open the
door. Yeah at least. Yeah,

363
00:21:45.720 --> 00:21:48.799
let me say three years, three
to five years, depending on your

364
00:21:48.799 --> 00:21:51.000
person. I agree, But like
it's just one of those things. It's

365
00:21:51.039 --> 00:21:52.640
like there's no like the only the
only answer is time. Yeah, reps.

366
00:21:52.920 --> 00:21:59.799
Yeah. The next one was before
and after body progress photos at twenty

367
00:22:00.119 --> 00:22:02.720
sent and I feel like it's a
lot higher than that too. Um,

368
00:22:02.839 --> 00:22:04.599
probably just a lot of like I
don't know, if you think of everyone

369
00:22:04.640 --> 00:22:07.519
in five posts, yeah, maybe
there it's just one in five posts.

370
00:22:07.519 --> 00:22:11.119
That's pretty high. It's considered to
be pretty compelling content, whether or not

371
00:22:11.160 --> 00:22:18.039
you believe the um that the pictures
aren't are legit. It's pretty compelling days.

372
00:22:18.079 --> 00:22:21.880
You just don't know. Yeah,
it's so montified. Shop apps nowadays

373
00:22:21.920 --> 00:22:23.839
you don't have to edit yourself as
AI does it for you. Yeah,

374
00:22:23.839 --> 00:22:29.839
you're fucked. Goob is making the
whole photoshop deal. Photoshop deal like a

375
00:22:30.519 --> 00:22:33.160
you know, like what's good profession. It's kind of like a drama instagrammer.

376
00:22:33.400 --> 00:22:38.519
He's the guy that I saw that
guy, John Dorsey, Yeah,

377
00:22:38.559 --> 00:22:44.119
I see him. He's calling out
like celebs or like influencers on their photoshop

378
00:22:44.240 --> 00:22:48.559
stuff. Yeah, And I mean
he has a point because those people are

379
00:22:48.599 --> 00:22:53.480
are are selling things based on their
image. Yeah, they're full shit.

380
00:22:53.680 --> 00:22:56.240
Yeah, but like that's also always
been the case. Like it's like open

381
00:22:56.319 --> 00:23:00.759
up, open up a muscle Builder
magazine and like, oh, take this

382
00:23:00.839 --> 00:23:03.960
Cynthia six, You're gonna look like
me. It's like, well, no,

383
00:23:03.000 --> 00:23:06.440
I'm not. Yeah. I think
the deeper issue is just even selling

384
00:23:06.440 --> 00:23:08.200
stuff based on how you look.
Yeah, that's a real problem because if

385
00:23:08.240 --> 00:23:11.200
we've been we've been falling for that
trick as old as time. Yeah,

386
00:23:12.160 --> 00:23:15.599
instead of photoshop, it was just
mostly just steroids. It's a lie in

387
00:23:15.640 --> 00:23:19.200
itself, so double lie doesn't do
it for me. Yeah, I mean

388
00:23:22.119 --> 00:23:26.880
yeah, well we all we all
sell things based on how they make somebody

389
00:23:26.960 --> 00:23:30.279
look. Yeah, it's the same. Yeah, I try to do it

390
00:23:30.279 --> 00:23:33.359
based on how someone feels. Yeah, yeah, it's different though I don't.

391
00:23:33.519 --> 00:23:36.119
I think it's based on how you
how you can feel. It's about

392
00:23:36.160 --> 00:23:37.839
being at a part of something.
Yeah, Like it's not necessarily about like,

393
00:23:38.079 --> 00:23:41.160
yeah, it might feel like confident
because the way it fits on you

394
00:23:41.279 --> 00:23:45.799
or whatever, but it's mostly just
about like being a part of something where

395
00:23:45.839 --> 00:23:48.440
like I see some walking around with
a good Company shirt on or a c

396
00:23:48.599 --> 00:23:49.200
K shirt, Like, I know
what that person is about. Yeah,

397
00:23:49.240 --> 00:23:52.240
I know that person's like, probably
likes to work hard, probably got to

398
00:23:52.279 --> 00:23:56.279
work ethic, probably likes you know, like same interest as me. Probably

399
00:23:56.279 --> 00:23:59.359
likes coffee. I have a conversation
with this perfect stranger just based off with

400
00:23:59.400 --> 00:24:02.039
the shirt they got. Yeah,
rather than like I deadlift seven hundred,

401
00:24:02.079 --> 00:24:03.960
and I deadlift seven hundred because of
this shirt. Yeah I have hot girl.

402
00:24:04.200 --> 00:24:07.640
It's not gonna make you. Yeah, I got your pr Yeah I

403
00:24:07.680 --> 00:24:10.759
got hot girlfriend because of this shirt. I drive cool car. I drive

404
00:24:10.799 --> 00:24:14.039
cool car because of this shirt.
Yeah. Yeah, and that's just been

405
00:24:14.319 --> 00:24:17.880
I mean that's all you know,
like the sex cell shit, but yeah,

406
00:24:17.880 --> 00:24:21.160
it's just it's all of it.
So when you photoshop it, it's

407
00:24:21.240 --> 00:24:22.640
kind of whatever to me, Like, I don't think it's right. I

408
00:24:22.720 --> 00:24:27.039
like Mike's reverse photoshops better. That's
why that's why that all started. Those

409
00:24:27.079 --> 00:24:30.440
are hilarious. I mean, that's
why it all started because everyone's such a

410
00:24:30.440 --> 00:24:32.920
fucking punk ass dude. It's so
funny. Man, It's like, man,

411
00:24:33.000 --> 00:24:36.480
it's just like they're probably they're probably
just as popular moving the needle,

412
00:24:36.519 --> 00:24:37.599
just as much if they weren't doing
it. Yeah, that's the sad.

413
00:24:37.640 --> 00:24:41.640
That's the thing is they're already good
looking people. They're like pro bodybuilders photoshopping

414
00:24:42.279 --> 00:24:45.759
mature a pro bodybuilder tell me you're
self conscious without telling me you're self conscious.

415
00:24:45.759 --> 00:24:49.720
It's like you see those videos of
Kendall Jenner, like she's like skinny

416
00:24:49.759 --> 00:24:52.480
thing girl, Like all of a
sudden, there's that video where like it

417
00:24:52.519 --> 00:24:55.599
glitches out in her waist gets like
super wide, then it went back.

418
00:24:55.680 --> 00:24:57.319
I think that guy might have google
guy on and posted It's like she had

419
00:24:57.359 --> 00:25:02.039
on the video version of like the
bo do you like Sculptor and like glitched

420
00:25:02.039 --> 00:25:04.359
in one of her videos, or
you can delete it? Makeup stuff?

421
00:25:04.359 --> 00:25:07.799
People always have filters on. I
mean, what's the different. Yeah,

422
00:25:07.839 --> 00:25:10.599
what's the difference between photoshopping or shit
and then talking in a story with a

423
00:25:10.640 --> 00:25:14.359
filter on? Well, how much
of this is driven by distorted self image?

424
00:25:14.400 --> 00:25:15.759
Body? Just morphia? All this
stuff too? Yeah, I mean

425
00:25:15.799 --> 00:25:19.880
it's obviously it's creating body just for
morphia out in the in the world.

426
00:25:21.559 --> 00:25:25.400
But no one does a story anymore
without a filter on. I'm probably the

427
00:25:25.480 --> 00:25:29.759
only big poored, ugly eyed fucker
droopy eye that'll just whip up my camera

428
00:25:29.799 --> 00:25:33.640
and start talking. Yeah, I
guess I don't really post much. But

429
00:25:33.640 --> 00:25:37.119
if you look at anyone's story and
you go top left for those listening,

430
00:25:37.160 --> 00:25:41.480
you can always see that it's filtered. Someone's always yeah, well it makes

431
00:25:41.480 --> 00:25:44.960
you makes you look smooth, bro, I'd look way younger, happier.

432
00:25:45.039 --> 00:25:49.440
It gets furtile, you know,
preemptive botox. I cannot stop getting the

433
00:25:51.000 --> 00:25:57.400
ads for the the eyebag cream shit. Oh yeah, genetically have pretty.

434
00:25:57.680 --> 00:26:03.039
My dad actually was kind of vein
he um. When he got older,

435
00:26:03.079 --> 00:26:07.960
he actually got it like surgically removed
tucked up just because it's more just like

436
00:26:07.079 --> 00:26:11.720
sucked the like the liquid, like
the fluid out. Like I don't think

437
00:26:11.720 --> 00:26:15.920
that they like they don't like didn't
really like snip it or pulled it up.

438
00:26:15.960 --> 00:26:18.039
I think they just more just like
removed it. But I'll tell you

439
00:26:18.039 --> 00:26:22.799
what though, it made him look
fucking twenty years younger. Classic surgery is

440
00:26:22.839 --> 00:26:25.759
crazy. Like he was old.
He has always been, was always older

441
00:26:26.160 --> 00:26:29.960
he was when he passed. He
was in his set like early seventies.

442
00:26:30.440 --> 00:26:33.200
He was born in nineteen forty three, but like he always looked young for

443
00:26:33.240 --> 00:26:37.559
his age, like everybody always thought
he was like in his like late fifties,

444
00:26:37.759 --> 00:26:40.480
even when he was older. But
like I think like a lot of

445
00:26:40.480 --> 00:26:41.400
it, honestly, like had to
do with he was super active and he

446
00:26:41.440 --> 00:26:45.079
was in good shape. But it
was like you know the ie bag stuff

447
00:26:45.119 --> 00:26:47.680
like that really like made him look
a lot. That one little thing.

448
00:26:47.720 --> 00:26:51.400
I'll go get it more to start
we start wearing those little uh stickers things.

449
00:26:51.440 --> 00:26:52.599
Yeah, a little silver stickers.
Yeah, where where do you get

450
00:26:52.640 --> 00:26:56.279
those? I don't know. CBS, Yeah, I don't know. There's

451
00:26:56.319 --> 00:26:59.240
ship. Maybe you don't want to
make us look less stressed than us.

452
00:26:59.240 --> 00:27:00.640
Thing we'll do the probably cold with
them. They're like cold ones. It's

453
00:27:00.640 --> 00:27:03.519
like I masks that are cold.
Yeah yeah, like's no way that helps.

454
00:27:03.640 --> 00:27:08.359
Or like the rollers maybe for like
five minutes, the micro needle rollers.

455
00:27:08.480 --> 00:27:11.200
No, that's for hair, but
they have like iced one for the

456
00:27:11.599 --> 00:27:15.119
Yeah, that that's real. I
think. Yeah that work, yeah,

457
00:27:15.480 --> 00:27:17.759
actually works, not that you would
need it. But these other ones look

458
00:27:17.839 --> 00:27:19.799
like a like a cement layer deal, you know, and and there you

459
00:27:19.839 --> 00:27:23.279
just freeze them. I think you're
just rolling your cold. I've seen those.

460
00:27:23.319 --> 00:27:26.400
It's like it's like like a stone. Yeah, I've seen that.

461
00:27:26.880 --> 00:27:32.279
Yeah, you get a cold.
Yeah, And I get that the elasticity

462
00:27:32.279 --> 00:27:34.119
and cold or something, but there's
no way that works. But what about

463
00:27:34.160 --> 00:27:37.079
like rock people though, I think
it's for rock people to fuck is the

464
00:27:37.160 --> 00:27:41.400
rock person or a rock person?
Dude? The people that like fuck them

465
00:27:41.400 --> 00:27:45.599
on? Yeah, onyx on.
They the people that you know are really

466
00:27:45.640 --> 00:27:49.440
into like oh the stones, crystals, crystals. Oh, some people put

467
00:27:49.440 --> 00:27:53.359
the christ talking about spiritual people.
So some people have rock people. They

468
00:27:55.359 --> 00:27:56.960
they have the rollers that they roll
all in their whole face. Yeah,

469
00:27:57.000 --> 00:28:00.720
like around there. Hey, they
like they're you know, third in their

470
00:28:00.920 --> 00:28:04.119
big brown eye. Yeah, they're
brown there sin Is that for good juju?

471
00:28:04.720 --> 00:28:08.000
God wrinkles? I think it's for
more both maybe double down? You

472
00:28:08.039 --> 00:28:11.119
just get it cold, then you're
doubling down. So now I have cold

473
00:28:11.200 --> 00:28:15.039
spirits blessing me as I need that. Yeah, purple one maybe because I

474
00:28:15.119 --> 00:28:18.319
know color matters. Yeah, it's
funny like I h I have something that

475
00:28:18.400 --> 00:28:22.480
I got his gifts from my sister
because she's kind of into that ship my

476
00:28:22.480 --> 00:28:25.359
whole families and uh, I don't
know, man, Like I put one

477
00:28:25.400 --> 00:28:27.680
in my pocket onto one time,
just kind of see if I follow any

478
00:28:27.680 --> 00:28:30.440
different when the lottery and then everyone
said, is that a rock in your

479
00:28:30.440 --> 00:28:36.640
pocket? To see? It was
huge? Yeah, it was so it

480
00:28:36.680 --> 00:28:38.359
was like a little tiny cover shaped
stone. Every time I was like,

481
00:28:38.359 --> 00:28:41.160
hey, do you have like a
do you have cancer? Is that a

482
00:28:41.200 --> 00:28:42.759
growth? Like? What is that? No, it's just my rock.

483
00:28:42.839 --> 00:28:47.000
I'd wear a little necklace if it
gave me good juju? Yeah you and

484
00:28:47.319 --> 00:28:49.920
are you? And uh what's his
name from the Hills? Pat Pratt?

485
00:28:51.039 --> 00:28:56.559
Daddy Chris Brott? No, oh
yeah, yeah, I'm talking about Yeah,

486
00:28:56.960 --> 00:29:00.079
oh guy? Do they made him
and his wife made millions of all

487
00:29:00.119 --> 00:29:03.119
are selling rocks. Some of those
people really are underrated. Yeah, like

488
00:29:03.200 --> 00:29:07.720
that guy and then who is the
prince whatever in the Kardashians that married the

489
00:29:07.720 --> 00:29:12.759
oldest one. He's so funny.
Which guy the fucking only one that's not

490
00:29:12.880 --> 00:29:21.559
like brown? He's like the only
white guy that married uh Scott Scott disick

491
00:29:21.920 --> 00:29:25.839
Scott. That fool's funny. He's
low underrated. He's hilarious. Yeah,

492
00:29:25.880 --> 00:29:29.160
some of those people do. He's
hilarious. They deserve their success, That's

493
00:29:29.160 --> 00:29:33.480
all I care about. Yeah,
he's probably into some stones Hollywood. Yeah,

494
00:29:33.559 --> 00:29:37.519
yeah, he was into uh white
Stone. Yeah, different type of

495
00:29:37.599 --> 00:29:44.440
rock. Yeah. I don't I
think that those of us who who um,

496
00:29:44.519 --> 00:29:48.319
you know, don't do not partake
and they are not actually like swimming

497
00:29:48.319 --> 00:29:53.319
in money Scrooge McDuck style. Don't
get how popular cocaine still is. No,

498
00:29:53.400 --> 00:29:56.599
I think it's very popular. I
don't think you gotta be rich,

499
00:29:56.720 --> 00:30:00.440
especially here in sac In Sacramento,
it's like sadly and ver they're here just

500
00:30:00.480 --> 00:30:04.759
always has been though it's been in
the night scene here. Yeah, it's

501
00:30:04.920 --> 00:30:10.240
beginning of time. A lot of
cocaine and Sacramento. I don't know anybody

502
00:30:10.279 --> 00:30:15.759
that I go out with. It
wasn't didn't occasionally do cocaine or was on

503
00:30:15.880 --> 00:30:19.680
cocaine. Yeah, it's like nightlife
scene, so I don't go la Is,

504
00:30:19.720 --> 00:30:23.240
Like for sure, it's normal California. It's a California. It's so

505
00:30:23.279 --> 00:30:26.440
normal, so close to Mexico,
and like honestly, like it's like a

506
00:30:26.519 --> 00:30:30.799
fucking highways for like trafficking this shit. It's just everywhere. Yeah, down

507
00:30:30.839 --> 00:30:34.119
low. I've heard that, like
the even the political world healing Sacramento as

508
00:30:34.400 --> 00:30:37.920
is just steep cocaine. But like, why would you do that? I

509
00:30:37.960 --> 00:30:41.440
mean you're built on cocaine. Yeah, you mean think you think about it,

510
00:30:41.480 --> 00:30:45.599
Like if that, if that is
out, I mean that can be

511
00:30:45.680 --> 00:30:48.440
a career destroyer for for some people. But if you're doing it with the

512
00:30:48.440 --> 00:30:51.319
guy who would out you, Yeah
yeah, if they're all doing it,

513
00:30:51.359 --> 00:30:52.759
I'm not gonna get out it.
Yeah. It's just so weird. That's

514
00:30:52.799 --> 00:30:56.960
the brotherhood. It's funny. Yeah, that's a whole other thing. Yeah,

515
00:30:56.000 --> 00:30:59.599
you know, I'm cheating on my
wife and I know you do coke

516
00:30:59.640 --> 00:31:02.480
and we just shut up about each
other. It's crazy. It's just kind

517
00:31:02.480 --> 00:31:03.799
of built into the culture of it
all. It's like they were both running

518
00:31:03.839 --> 00:31:07.319
around the Capitol halls fucking you know, and like sliding around. I mean,

519
00:31:07.359 --> 00:31:11.480
alcoholism is like part they have bars
there, there's bars in there.

520
00:31:11.599 --> 00:31:15.920
You're like they're just every meeting is
over drank. Yeah that should not be

521
00:31:15.000 --> 00:31:18.640
a thing. Like that's just like
the alcohol and then with that kind and

522
00:31:18.680 --> 00:31:22.319
then what they're doing with their golfing
and or drunk drunk yeah yeah, I

523
00:31:22.319 --> 00:31:25.240
don't know, yeah, just so
they can tolerate each other probably though.

524
00:31:25.680 --> 00:31:27.200
Yeah. Yeah, it's just kind
of like that's what it would take for

525
00:31:27.240 --> 00:31:32.039
me. But that's another story altogether. Yea out there's got a lot of

526
00:31:32.079 --> 00:31:34.839
it's also like men like their whole
ex frat boys. Yeah yeah, yeah,

527
00:31:34.920 --> 00:31:38.480
like that's that's what it is.
Like just kept all these people that

528
00:31:38.599 --> 00:31:44.319
in my life that I know that
work in that industry. We're all frat

529
00:31:44.359 --> 00:31:47.799
presidents or in frats, and it's
like they're just partying like they did in

530
00:31:48.200 --> 00:31:51.880
college and it's just same culture,
same You're with the same people for sure.

531
00:31:52.359 --> 00:31:56.519
Yeah yeah, uh it kind of
close us out. This this New

532
00:31:56.599 --> 00:32:00.000
York Times article that reported on this
study of fit luinsers. I don't know

533
00:32:00.000 --> 00:32:04.079
how to I don't know if I
can embrace that term or not. But

534
00:32:05.119 --> 00:32:09.039
this clinical social worker and therapist in
New Yorker works. The athletes suggested that

535
00:32:09.079 --> 00:32:14.440
when you're looking at one of these
accounts, you're asking yourself, does this

536
00:32:14.559 --> 00:32:20.440
fitness influencer make you feel good in
your own skin? That's a good question,

537
00:32:20.839 --> 00:32:23.160
And does it make me feel good
at all? We should talk to

538
00:32:23.160 --> 00:32:28.359
ourselves about all content we consume.
Does this make me feel good? And

539
00:32:28.480 --> 00:32:32.640
why am I watching this? Yeah? And I mean obviously I've never I've

540
00:32:32.680 --> 00:32:37.799
never really gotten into making that kind
of content at all. I mean I

541
00:32:37.079 --> 00:32:45.000
started off making purely really like informational
training kind of content and never really got

542
00:32:45.039 --> 00:32:49.799
into and even even the podcast over
the years, for the most part,

543
00:32:49.880 --> 00:32:57.839
we've not ever fallen into that trap. But that's also why we haven't exploded.

544
00:32:58.200 --> 00:33:00.880
Yeah, that's true. I could
drop twenty sounds and I am going

545
00:33:00.920 --> 00:33:04.599
to do it and then just literally
be naked all the time and followers will

546
00:33:04.640 --> 00:33:09.119
come Yeah. Yeah, it's just
but it's like, but like, what's

547
00:33:09.160 --> 00:33:12.960
the longevity with that, right?
Because that only works for so long for

548
00:33:13.000 --> 00:33:15.880
somebody. Sure, Yeah, it's
like the people that aren't doing that like

549
00:33:15.000 --> 00:33:20.559
might not make like that big spike
of like you know, of a of

550
00:33:20.599 --> 00:33:22.319
an impact, But they'll just be
around longer. There's very few people that

551
00:33:22.319 --> 00:33:25.440
have done it as long as the
three of us all stud Yeah, it's

552
00:33:25.559 --> 00:33:30.519
it's yeah, like we're like,
there's so funny like the brand for like

553
00:33:30.640 --> 00:33:34.200
for my personal experience, it's like
it's not even about one person. It's

554
00:33:34.240 --> 00:33:37.920
like literally like there's really not really
like a big face for the brand.

555
00:33:37.960 --> 00:33:40.039
It's like its own entity at this
point. And it's like, what you

556
00:33:40.039 --> 00:33:43.480
guys are eleven years in, twelve
years in, this is ten years yeah,

557
00:33:43.720 --> 00:33:46.680
this year in August September, ten
years. Yeah, it's crazy,

558
00:33:46.720 --> 00:33:50.799
which is crazy, but it's like, yeah, I think that that's like

559
00:33:50.880 --> 00:33:52.720
it's yeah, like maybe we would
have been able to like maybe make have

560
00:33:52.759 --> 00:33:55.240
a couple of years where we like
really fucking set it up, but we've

561
00:33:55.240 --> 00:34:01.640
had We've also done we've had big
influencers, big athletes, and we still

562
00:34:01.680 --> 00:34:06.880
do. But it's like it's not
this like the company itself has his face

563
00:34:06.960 --> 00:34:10.559
that's like moving the need all.
It's like because because the athletes we signed,

564
00:34:10.559 --> 00:34:13.239
going back, if you guys want
to go listen to era, which

565
00:34:13.239 --> 00:34:15.880
we talked about earlier, going to
the athletes, you would sign in a

566
00:34:15.960 --> 00:34:21.840
social media era they're they're it for
a year, correct, Jordan? Yeah,

567
00:34:21.840 --> 00:34:25.559
signing Jordan, he's it now.
He's still everyday conversation whether he's better

568
00:34:25.559 --> 00:34:29.400
than Lebron or not. Yeah,
let alone the legacy of his own playing,

569
00:34:29.480 --> 00:34:30.880
Let alone the legacy of the shoes, and the shoes are almost a

570
00:34:30.920 --> 00:34:35.880
separate entity now than Jordan, right, like he built them in the beginning,

571
00:34:35.920 --> 00:34:37.559
but now like there's kids that have
never seen him shoot a shot,

572
00:34:37.679 --> 00:34:42.320
they don't know what he does most
Yeah, right, so like he had

573
00:34:42.360 --> 00:34:45.280
to sign Timmy on Instagram with good
abs, he'll be it for six months.

574
00:34:45.519 --> 00:34:50.159
Yeah, because he didn't build a
foundation based on skill or value and

575
00:34:50.320 --> 00:34:52.280
whatever money he makes, and you
know that's going to be gone faster than

576
00:34:52.360 --> 00:34:55.519
anything. Yeah, because in mind
the Lamborghini to post next to the hot

577
00:34:55.599 --> 00:34:59.280
chick to hopefully get more followers.
Yeah, dude, it's just I just

578
00:34:59.320 --> 00:35:02.280
don't I look at this ship and
I see these TikTokers or even you know,

579
00:35:02.559 --> 00:35:06.760
like they're they're they're moving at this
crazy pace of like growth, and

580
00:35:06.760 --> 00:35:08.280
then it just you never hear from
them again. All of a sudden,

581
00:35:08.280 --> 00:35:10.320
one day, you just never hear
from them again. It's less than one

582
00:35:10.360 --> 00:35:14.599
percent that are crushing it. Everyone
sees the one percent that's crushing it,

583
00:35:14.840 --> 00:35:19.199
but it's point one percent that are
making life changing money that can do their

584
00:35:19.199 --> 00:35:22.440
shit. Everyone else is struggling with
eight roommates in an apartment. Yeah,

585
00:35:22.559 --> 00:35:25.159
that's not the life. And they
still have hundreds of thousands of followers.

586
00:35:25.320 --> 00:35:30.719
Yeah, for sure. But it's
like also like also this generation doesn't necessarily

587
00:35:30.760 --> 00:35:34.239
own anything. Yeah, they're just
like giving the money that they're making a

588
00:35:34.360 --> 00:35:38.280
way to somebody else, which is
strange, very like there's no financial guidance

589
00:35:38.320 --> 00:35:42.719
for these up and coming and there
wasn't for us either, but to me,

590
00:35:43.880 --> 00:35:45.400
but our parents did. Yeah,
for sure, our parents had knowledge

591
00:35:45.480 --> 00:35:49.519
or some logic. Yeah, like
you now you have these younger kids that

592
00:35:49.599 --> 00:35:52.199
our parents are like in there,
you know, just like about some of

593
00:35:52.280 --> 00:35:54.599
them are even our age, you
know, that have these kids that are

594
00:35:54.639 --> 00:35:58.239
like maybe a little older. But
it's like it's possible, it's not the

595
00:35:58.360 --> 00:36:04.559
same, you know. It's interesting, it's weird. We did a short

596
00:36:04.559 --> 00:36:07.960
episode that I'm not sure when when
we're releasing, but we were talking about

597
00:36:07.280 --> 00:36:13.840
kind of about like follower culture or
culture and why people you know, follow

598
00:36:13.920 --> 00:36:16.840
people online. That then they patterned
their lives after because they just don't have

599
00:36:16.880 --> 00:36:21.639
any other blueprint or they didn't have
their parents or what's the story there.

600
00:36:22.559 --> 00:36:28.159
Yeah, aspirations. Yeah, I
want to be X because I can't deal

601
00:36:28.199 --> 00:36:31.639
with the idea of being just myself
I guess or where I you know,

602
00:36:31.719 --> 00:36:36.119
being a product of where I came
from or yeah or whatever. I just

603
00:36:36.159 --> 00:36:39.559
don't know how young kids navigate life
right now. I'm like I'm old now,

604
00:36:39.719 --> 00:36:43.320
right, so I'm like, I'm
out of touch with what's what's going

605
00:36:43.360 --> 00:36:45.119
on with like a fifteen year old's
brain. You're gonna find out soon.

606
00:36:45.159 --> 00:36:47.679
I'm gonna find out soon. It's
gonna be even like it's gonna be even

607
00:36:47.719 --> 00:36:52.239
more amplified. It's even crazier.
Think about like the strides were making technology

608
00:36:52.320 --> 00:36:54.599
right now, Like I think about
in fucking ten years, could you imagine

609
00:36:54.599 --> 00:36:58.760
and you'll see it from different lenses
with your kids, that's yeah, I

610
00:36:58.800 --> 00:37:00.760
just don't even know like where they're
going going to be, Like what are

611
00:37:00.800 --> 00:37:04.199
they going to be doing like online
or what is even online? At that

612
00:37:04.239 --> 00:37:07.280
point, you know, we're like
who knows like what that is? And

613
00:37:07.400 --> 00:37:10.000
that's going to be directly into your
brain. It's just like what everyone else.

614
00:37:10.159 --> 00:37:13.599
Yeah, what's what's what's what's next? You know what I mean,

615
00:37:13.639 --> 00:37:16.920
like microchips, glasses, glasses,
contacts. I bet that'll be first.

616
00:37:17.280 --> 00:37:21.719
Yeah, Like they already have the
technology they said to do contacts with,

617
00:37:21.760 --> 00:37:27.320
like a augmented reality contacts. It's
already report. It already exists minority reports

618
00:37:27.360 --> 00:37:30.000
in Yeah, Like we're not gonna
need to Like, we're just gonna be

619
00:37:30.000 --> 00:37:31.159
able to do a spreadsheet right here, we all have we all have our

620
00:37:31.159 --> 00:37:34.719
contacts, and we all link up. We have a spreadsheet right in front

621
00:37:34.719 --> 00:37:36.800
of us, and we're all just
like link looking at the same thing.

622
00:37:36.960 --> 00:37:38.559
Link me. All you do is
say it, you know, just like,

623
00:37:38.599 --> 00:37:40.400
well I'll be linked up. It's
the same thing, or watch the

624
00:37:40.440 --> 00:37:45.480
same screen withim. Jarvis. Jarvis
for sure, Jarvis is like kind of

625
00:37:45.599 --> 00:37:50.639
dated technology at this point. Yeah, you know what I mean. Jarvis

626
00:37:50.639 --> 00:37:53.079
is SERI. Yeah, have a
better voice. Yeah, he's a he's

627
00:37:53.320 --> 00:37:57.480
he's chat GBT with a voice.
Yeah, he really is. Yeah.

628
00:37:57.519 --> 00:38:00.519
Once they put chat GPT into Siri, which is of course coming. No,

629
00:38:00.599 --> 00:38:04.079
they could do that right now if
they want to. It already exists.

630
00:38:04.079 --> 00:38:07.199
We're just not using it on a
on a private label chat gbts.

631
00:38:07.199 --> 00:38:10.480
What's public? Yes, yeah,
what they got going on? Yeah who

632
00:38:10.679 --> 00:38:15.679
it knows? Yeah, No,
it's doing every It's it's well, the

633
00:38:15.719 --> 00:38:16.880
piece that we're getting is like they
say, it's like, oh, we

634
00:38:16.920 --> 00:38:21.039
had to get this out to the
people so they can't be taken advantage by

635
00:38:21.079 --> 00:38:22.760
it. Gave everybody access to this. It's like, well, that's bullshit.

636
00:38:22.840 --> 00:38:25.840
Yeah, it's complete bullshit. We're
fucked before we close this off.

637
00:38:25.920 --> 00:38:30.280
Actually, just since we're all people
who who deal with um, you know,

638
00:38:30.719 --> 00:38:37.400
sponsored athletes, people with with codes
whatever whatever, Like, where's our

639
00:38:37.480 --> 00:38:45.360
line about their content? Hmm?
Yeah. I most people that we sponsor

640
00:38:45.800 --> 00:38:51.679
we have personal relationships with outside of
just like financial or whatever. We know

641
00:38:51.760 --> 00:38:55.599
these people, they're friends. Uh
So, I it's a little bit different

642
00:38:57.239 --> 00:38:59.880
for I think for me, I
don't know. I don't also just because

643
00:38:59.880 --> 00:39:02.000
I I don't I really talk to
you guys much about your like your current

644
00:39:02.079 --> 00:39:06.800
program where you guys are doing with
people. But I honestly don't care either

645
00:39:06.840 --> 00:39:09.639
though, because like I'm if I'm
reaching out to this person, like I'm

646
00:39:09.639 --> 00:39:14.559
not gonna like control how they put
out content, Like that's like do your

647
00:39:14.599 --> 00:39:16.800
thing, unless I obviously gonna do
my research make sure they're like a racist

648
00:39:16.880 --> 00:39:20.599
or a yeah you know, like
some crazy shit, like they have some

649
00:39:20.679 --> 00:39:23.280
weird pass like like I need to
know that kind of stuff. Like hopefully

650
00:39:23.280 --> 00:39:27.559
I've done my research enough to like
know like this person's not putting out harmful

651
00:39:27.639 --> 00:39:31.039
information to people representing my brand.
Like that would be a fucking disaster.

652
00:39:31.360 --> 00:39:36.280
Yeah, Like I don't want that
negative energy in my life or put it

653
00:39:36.280 --> 00:39:38.039
on to any people that see us
or someone wearing our stuff. And also

654
00:39:38.039 --> 00:39:40.920
you just can't avoid that because you're
gonna have bad people buy your stuff,

655
00:39:42.079 --> 00:39:44.320
right, But I'm not gonna like
go out of my way to sponsor somebody

656
00:39:44.320 --> 00:39:46.599
that does that. Yeah, but
I mean, um, I don't.

657
00:39:46.639 --> 00:39:51.960
It's just got to be like appropriate
as far as like not harmful, right,

658
00:39:52.119 --> 00:39:54.000
Like that's kind of the only like
rule I have. It's like that's

659
00:39:54.039 --> 00:39:58.639
how if you're a girl and you
like to kind of like um and you're

660
00:39:58.679 --> 00:40:00.079
proud of how you look, and
you like to like show some skin and

661
00:40:00.079 --> 00:40:04.440
you're like, you know, you
like to take pictures of like you like

662
00:40:05.119 --> 00:40:07.159
being you know you and like in
your mirror or whatever, and like you

663
00:40:07.199 --> 00:40:10.599
also post like good lifting content and
like you're an at like that's do your

664
00:40:10.599 --> 00:40:14.119
thing. Yeah, nothing with the
guys like whatever, Like that's how I

665
00:40:14.159 --> 00:40:16.159
see it. Like, if it's
not harmful and it's not illegal, yeah,

666
00:40:16.199 --> 00:40:20.079
and if it's not spreading, if
it's a net positive, whatever that

667
00:40:20.119 --> 00:40:22.679
may be. As long as it's
not a net negative, it's not really

668
00:40:22.719 --> 00:40:24.719
my business. What about only fans, Yeah, I don't think it's my

669
00:40:24.760 --> 00:40:29.280
business. Yeah, I mean I
think we have multiple athletes that have only

670
00:40:29.320 --> 00:40:30.840
fans. Again, because I don't
don't think it's a net negative. Like,

671
00:40:30.960 --> 00:40:35.440
uh, who wants to purchase that
can purchase that. It's completely legal

672
00:40:35.480 --> 00:40:38.519
as far as I know. It's
also probably not the same audience. Uh.

673
00:40:38.519 --> 00:40:43.559
And and even a lot of these
because we're talking about girls mostly I

674
00:40:43.880 --> 00:40:46.599
we personally don't have them in on
our because of our guys. Maybe just

675
00:40:46.639 --> 00:40:51.880
aren't good enough looking. I don't
know. Yeah, they're they're not necessarily

676
00:40:51.960 --> 00:40:53.119
doing that side. But far as
far as like the you know, some

677
00:40:53.199 --> 00:40:57.400
of the girls that maybe are like
you know, they I'm sure a lot

678
00:40:57.440 --> 00:41:00.920
of their followers are are men.
Yeah that are just why watching their content

679
00:41:00.639 --> 00:41:04.639
for for that side of it,
Yeah, that aren't even necessarily into what

680
00:41:04.679 --> 00:41:07.800
they're doing. There's still a stigma
around o F and there's a stigma around

681
00:41:07.800 --> 00:41:10.039
strippers, and there's a stigma around
everything. I could give twos last Yeah,

682
00:41:10.079 --> 00:41:13.960
and of is more varied. You
go to strip club, you know

683
00:41:13.960 --> 00:41:16.880
what you're doing. Yeah, like
auto F there is probably like I don't

684
00:41:16.880 --> 00:41:21.519
know, but foot picks only.
There's everything from sex yet to cause play

685
00:41:21.679 --> 00:41:25.159
to lingerie to just cooking instruction.
And if it's if it's a huge range.

686
00:41:25.199 --> 00:41:30.320
Yeah, if it's legal and not
harmful, I'm not their dad.

687
00:41:30.639 --> 00:41:34.039
Yeah, I'm not exactly if it
if it locks up into some shit,

688
00:41:34.280 --> 00:41:38.360
you know, like you said,
whether racist, salty tickets anywhere. And

689
00:41:38.400 --> 00:41:42.800
I've done in the past, not
on those areas, but sponsored people.

690
00:41:42.880 --> 00:41:45.760
You know, I've run marketing for
multiple companies over the years, and if

691
00:41:45.800 --> 00:41:47.199
people got out of line, I
just check them, yo, you know,

692
00:41:47.239 --> 00:41:51.119
if they did some bully shit or
some negative shit, just negative,

693
00:41:51.239 --> 00:41:54.000
you know, flat out what I
deemed negative. I've called people or text

694
00:41:54.039 --> 00:41:55.960
them and said, hey, if
you're going to represent this brand, you're

695
00:41:55.960 --> 00:41:59.199
not going to do that any longer. And if you're going to continue to

696
00:41:59.199 --> 00:42:00.840
do that, then we won't present
this brand. I've done that on multiple

697
00:42:00.840 --> 00:42:05.599
occasions. But and that is up
for Yeah, debate what you think is

698
00:42:05.639 --> 00:42:08.199
negative. I might not think is
negative or whatever. But if you're if

699
00:42:08.199 --> 00:42:13.000
i'm if I'm in that seat,
then I'm making the call. Yeah,

700
00:42:13.119 --> 00:42:15.360
then then I'm yeah, yeah,
we're on the same page exactly. Yeah,

701
00:42:15.400 --> 00:42:17.159
it's like yeah, back to like
yeah, just not hurting people.

702
00:42:17.199 --> 00:42:20.679
It'll be a dick. Yeah,
it don't be like an absolute scomeback.

703
00:42:20.960 --> 00:42:22.719
And I don't care about what you
do personally, like as far as like

704
00:42:22.880 --> 00:42:27.280
self images or whatever, like that's
that's on you. That's your thing.

705
00:42:27.840 --> 00:42:30.440
We're not going to promote it on
our Yeah, so you're not gonna like

706
00:42:30.480 --> 00:42:31.960
take you're like, hey, go
check out this page or whatever. But

707
00:42:32.000 --> 00:42:35.960
if that's something you do and you're
also doing promotion, yeah, if you

708
00:42:36.079 --> 00:42:40.079
do yeah, um yeah maybe though. But that's there's a lot of people

709
00:42:40.119 --> 00:42:43.719
on that app, a lot of
people on that app, a lot of

710
00:42:43.719 --> 00:42:45.480
people making a lot of money on
that appy. What you hear I saw

711
00:42:45.559 --> 00:42:52.400
catch me outside girl bought a six
million dollar house in Miami. Cash Jesus

712
00:42:52.440 --> 00:42:58.599
ash, I'll whip it out.
Maybe I need the shoe spacers so that

713
00:42:58.719 --> 00:43:01.719
my cock can grow, so then
I can you need some zeros zero drop

714
00:43:01.760 --> 00:43:07.559
then I can hop over there.
Cash cash, Yeah, that's insane.

715
00:43:07.599 --> 00:43:09.559
It's a lot of mula. I
think she said that she did like she

716
00:43:09.639 --> 00:43:14.239
cleared like over a million in the
first hour when she did an only fans

717
00:43:14.280 --> 00:43:16.639
like launched it. Everything scaling up. You know, the the amount of

718
00:43:16.639 --> 00:43:20.360
money at the top of YouTube is
way more than it's ever been. It's

719
00:43:20.360 --> 00:43:22.280
obviously at the top, but the
top of Twitch is higher than it's ever

720
00:43:22.320 --> 00:43:24.880
been. The top of Instagrams the
higher it's ever been, right, I

721
00:43:24.920 --> 00:43:29.360
remember looking up the stats of the
most followed person on Instagram. It was

722
00:43:29.559 --> 00:43:34.880
Kim Kardashian in like twenty eleven,
was six million, six millions of medium

723
00:43:34.920 --> 00:43:37.480
sized celebrity though the rocks like three
hundred million, yeah yeah, No,

724
00:43:37.599 --> 00:43:43.360
six million now means like you're you're
an Internet You could potentially have just been

725
00:43:43.400 --> 00:43:45.920
on like the real world. Yeah
yeah, like potentially yeah, shit like

726
00:43:45.960 --> 00:43:49.800
that. So it's just crazy.
So it's like a random guy like Dave

727
00:43:49.880 --> 00:43:53.880
Portnoy's got like five four point five
yeah, from New York or some random

728
00:43:54.119 --> 00:43:57.800
Nantucket or where the fuck is from. I can't, like, I know,

729
00:43:57.880 --> 00:44:01.679
barstools big, but like how big
is it? The influence must be

730
00:44:01.719 --> 00:44:06.000
insane. That's a really good question. What is their reach? I don't

731
00:44:06.000 --> 00:44:08.239
know what the answer that they have
so much. They kind of hit every

732
00:44:08.360 --> 00:44:14.400
avenue, every you know. But
they're also like their their sportsbook page,

733
00:44:14.400 --> 00:44:19.000
it's like the most shadow band page
ever because it gets zero engagement, which

734
00:44:19.000 --> 00:44:21.920
is crazy, but it's got this
It's got like millions of followings. But

735
00:44:21.960 --> 00:44:23.440
then they get like a hundred likes
on a post, you know what I

736
00:44:23.440 --> 00:44:27.800
mean, It's like, clearly that's
being shadow band, right, yeah,

737
00:44:27.880 --> 00:44:30.719
yeah, I don't know. That's
all. Yeah, and gambling, Like

738
00:44:30.719 --> 00:44:34.559
I understand why it might be,
but all that's all. This is just

739
00:44:34.559 --> 00:44:38.199
playing with fire until a company or
industry doesn't like you or what you're doing.

740
00:44:39.159 --> 00:44:44.360
Rocketreach dot coo, which is I
guess. The rating site for um

741
00:44:44.639 --> 00:44:52.760
Engagement says that Barstool Sports reaches an
hyper engaged audience of sixty six million plus

742
00:44:53.639 --> 00:45:00.760
monthly unique users, forty six percent
of men and women in in the eighteen

743
00:45:00.800 --> 00:45:06.000
to thirty four they're crushing. They're
also like the Killer what's it not gonna

744
00:45:06.440 --> 00:45:09.960
kill her daddy? What is it
call her daddy? That podcast like it's

745
00:45:10.000 --> 00:45:13.199
got to be like one of the
biggest female podcasts. Yeah, they go

746
00:45:13.239 --> 00:45:15.039
crazy for sure. Like that's how
they target, you know, on both

747
00:45:15.079 --> 00:45:19.760
sides of like the male audience.
And they got this these girls that just

748
00:45:19.800 --> 00:45:23.039
get paid pennies on the dollar to
run this like massive. Yeah like thang.

749
00:45:23.800 --> 00:45:29.840
Yeah, the of world and all
those worlds collide pretty hard because the

750
00:45:29.880 --> 00:45:35.079
fan base and so people will have
a mutual collaboration on a podcast or on

751
00:45:35.079 --> 00:45:39.360
a twitch stream or something because the
viewership is going to be similar. Yeah.

752
00:45:39.400 --> 00:45:43.480
I mean they just go all and
they have porn stars come on and

753
00:45:43.599 --> 00:45:46.199
do like reading off the cards,
like they just do all kinds of crazy.

754
00:45:46.480 --> 00:45:49.679
What is the internet anymore? Yeah? Shock factor? What are we

755
00:45:49.719 --> 00:45:52.440
doing? Everything? All right?
I'm ready to put this one into bed.

756
00:45:52.599 --> 00:45:58.639
I will have the links of the
articles on alcohol use and social media

757
00:45:58.719 --> 00:46:05.760
and the description for this people find
you can come find me at you know,

758
00:46:05.800 --> 00:46:10.480
at Dean Sudors on social or at
Capevine. Kilos if you're into weightlifting,

759
00:46:10.559 --> 00:46:16.039
coffee, bodybuilding, powerlifting, Cavin
Kilos Instagram, Kevin Kilos dot com.

760
00:46:16.519 --> 00:46:20.239
Ladies and gentlemen, thank you.
New episodes every Wednesday and Friday,

761
00:46:20.519 --> 00:46:24.480
three sp dot coo. Maybe maybe
not a huge warehouse birthday sale coming in

762
00:46:24.559 --> 00:46:28.559
the next couple of weeks of stay
tuned for that and then a launch at

763
00:46:28.559 --> 00:46:31.960
the end of the month. Also
stay tuned for that and Mike June of

764
00:46:32.119 --> 00:46:37.880
the Month at June yeah uh and
we will catch you soon and at djm

765
00:46:38.000 --> 00:46:40.360
D and all the social media.
This show is fifty percent facts work.

766
00:46:40.440 --> 00:46:44.559
Percent is a word and fifty is
just numbers. Fifty percent Facts is a

767
00:46:44.599 --> 00:46:50.159
Spreaker Prime podcast, an association with
our Heartmedia on the Obscure Celebrity Network and

768
00:46:50.199 --> 00:47:22.079
What's Actually next Time