Two thirds of what "fitfluencers" say is wrong

0:08 We got two breaking stories what too. Don't let them break me? New evidence science science caught up. No alcohol is good for you and hot people on the internet don't know how to work out? Those are like the breaking stories in the fitness space this last couple of weeks. Dude, alcohol is not good for you. News alert, news alert, news alert. And all these hot people working out on the internet that are really hot have no clue what they're doing. Correct. Yeah, that's shattering people's brains. I saw like when they were kind of first putting out like the alcohol, like new study shows. It's like and I put it on my story and I'm like, new study shows neurotoxin. Yeah not good at any amount. Yeah, a small amount of poisons still not good. Yeah it's still not still not good. Yeah, it's still not gonna help. It's just so funny.

1:02 It's like a shout out to people that you know, I don't give a fuck if you drink or not, but it's like this, know what you're doing, right, I don't justify it. I don't drink. I haven't drank for ten years now, but like I do nicotine. Yeah, I's still like I know, it's not like I know, it's a healthy chemicals healthy you know. I technically like depends on who you who you read. Totally good for brain function. Uh, it's good for cognitive health. True. Allegedly it might review up. I don't. It does review up. It might be a little stress on the hart, but if you're working out, maybe it's not a big deal. Cross It went through the phase where a beer post workout. I was just thinking about this in a shout the beer mile, and they thought they were legitimately arguing that that's the best post workout you could have because the carbs an alcohol, and like, what the hell, there's nothing worse for alcohol post workout, right because of the hyper kills your Yeah, I'm sure, and you're trying to recover it fucks it all up, which just all the logic. I was thinking back, and this isn't not any particular person, but just like the culture. I guess it's actually a hot tip too, CrossFit too that they evolved well, um, but to evolve well, they were a little bit knuckleheaded in the moment. Macro. They did a great job. They seeked experts and learn from them in each category because they want to be good at everything. They didn't want to be good at one thing, so they did, you know, find the best and learn from that. But to level up. They were fucking in the micro knuckleheads and a half. Like I remember interviewing or talking to tons of people in that space, high level coaches, high level athletes in the space, and they'd look at me when I when I said that, like I tracked calories, like I'm a fucking idiot, Like,

2:34 well why do that? Like just don't eat rice or whatever, right, like, just don't a processing Yeah, Like, oh well that's funny. You just go paleo instead, Like that's actually what's gonna make you an athlete. I'm like, okay, man, i'll talk talk to me in six years and like, let's see where your brain's at now. I'll be the first to admit you were a paleohead. Well, I bought the Paleo cookbook. There's nothing wrong with paleo. No, there's not. It's just it's actually very easy. Yeah, it's just when you're knuckleheadedly going to come against me when evidence proves everything I'm saying is cracked. Yeah, it's kind of back in the you know, early two thousands, you know, two thousand and tens. I guess when you walked into a CrossFit gym and you sign on the dotted line, you know, join like they hand you a paleo cookbook and you know you get a pair of At the time, you got a pair of you got a pair of tube socks up almost up to the shin, and a pack of beef jerky, pack of jerky, and a fit ad a fit and a beer. Yeah, and a beer, and then probably a headband. At the time, it wasn't necessarily the nanos was the nanos didn't come out yet. It was more the uh, the Vibram five finger shoes. A pair of those. Yeah, I'm still not that against them. I'm definitely against them. They make they're cooler now again and it has been ten years. Man, it's coming back in style. Every every everything comes back. But the functionality of them does actually seem pretty good.

3:45 I don't know if my tozies would like it. Well, they weren't good for cross because they would just blow out. They're chose literally blow out the sides. They weren't built for like high level, like maneuvering, like green and a rope on them all day. They made for going up and down on a trail maybe a little bit, but they would smell so fucking bad. The stank from those it was like, yeah, extra dirty sock. It was then they started making like the sock with the toes and it's like, what are we doing? Yeah, this is too much spreading your toes. It is a good thing. Being able to spread your toes is a good thing. Not being able to spread your toes is a bad thing. I think that's kind of the like, that's the guiding principle. If you can put your foot in something that's gonna let you spread your toes, then you're good shape. Well, for four days a week, I wear zero drop shoes. I wear like a wide logs zero drop shoe from the brand is you know, shout out to zero or kind of a sponsor.

4:33 But yeah, I was where I was purchasing their ship before I bought them, or I mean before I was getting them. But it was just like, man, it's like any of those other fucking shoes zero drop, zero drop, spread toe and like, honestly, man, like it's funny, like my foot did grow like half a size and shoes, which is weird. What happened to her that also grow dude. Yeah, oh yeah, that's the way. It just got like thicker, yeah, necessarily longer. I don't know, it just needed to breathe all guests. Yeah, I'm gonna stop wearing underwear and see if my cob gross it was strange. Yeah, that's why here trying to grow some choads around here. And then I also just started treating everybody like they were beneath me, because like, look, I'm not I'm you know, I'm zero drop. I don't wear cushion, yeah, oh you and your ballsup ball shoes and honestly, like I just and to be like kid in the side. Like it actually really helped with some back paint I was having um from other just like designer like shoes that aren't made to be worn in all day. I've been wearing flats since I powerlifted because of that. Ye, my daily like not always zero drop, but even like Jordan One's, I gets something with not a huge heels or not he's what's it called arch support, yeah, or or like yeah, the balancing act all day Like yeah, that shit's comfy, but then I can like feel my shit. Yeah, and I still wear shoes like that, but just not as often, and I definitely have felt like my lower half has felt better for sure, personally, I mean not for everybody.

5:54 I don't know how we got there, but just my breaking news. Yeah cross ye drinking alcohol, that's right, but everyone did it yeah post Yeah, any stimulant post workout is actually like what you should never fucking do. Yeah, And there shouldn't be no caffeine, no nicotine, no anything post no ice bath. The whole ice bath thing has been like debunked, right, That's like it also depends like there's so many other like factors that are important to like you're timing with ice baths. Yeah, where like everybody just fucking wants to just do a workout and jump in an ice bath on Instagram right now, it is like fucking triggering. Yeah. Well that actually comes back around to sort of the point about you know, they did this study of a hundred influencers on Instagram and two thirds of them don't know shit.

6:39 Like that's just a fucking an echo chamber of bullshit. So that's what I was going to get to. If you're a content creator that's an influencer, you don't have any education, you don't have any And yeah, everyone talks shit on like personal training certificates, but a lot of them have like not depth of knowledge, but at least legitimate knowledge nowadays, Like even when I took my NASM, and first off, I was gonna say NASM, Yeah, I took that in two thousand and eight, and it's way more knowledge than any of these. It was not fucking easy to get. No, as many people as I talked to that failed. Yes, it's not fucking easy. I took it. Also, it's hard, yeah, and it has like yeah, I studied for sure that had legitimate shit in it, and like, yeah, does that make you an automatic good trainer? No, but you have a base of knowledge that is much more difficult than yeah, just turning an Instagram app on and then like you said, it's an echo chamber, Like it's literally fitness content is just chat GBT because what it's ripping from is already incorrect. So if you're ripping from this is too heavy, right, right, you're taking incorrect and then regurgitating incorrect rather than like actually researching, Like everyone just yeah just retweets. It's just a retweet, but in their own form, I can't do it. Anymore. It's getting bad. I would actually think two thirds is generous. It probably is.

7:51 Let's say this one study and they you know, and the interesting thing about this study is it's it was international. It's not just us. So yeah, I wonderful worse or better worse, we gonna be worse. We don't care about the truth in America anymore. Everybody that was fucking taking CBD is now doing the ice bath. Dude. It's just like it's the it's the curing guiety, cure stress, cure everything, like small dick, like small small cock, small bank account, you know, small deadlift, loose butthole, yep, ice bath, and like it's it's man, it's the same people there. These trends are going after the same sucker. Yeah, no, it is the exact same people. It's the same people. It's like, oh, sabe, he's gonna change your life. You're gonna it's gonna cure you of everything. But what's funny is gonna cure you of everything.

8:39 It's like that crowd too though that moves is almost like what used to be or kind of part of the evidence science based people, but they're just like skewed, you know what, I mean, like because they're the same ones that will be like yeah Macro's and I'm like, well, yeah, but you can't be like so solid and like one belief based on evidence and then allow all your others to be like random, you know what I mean. Yeah, keep people aren't consistent though, Yeah no that yeah exactly, And then it just turns into this fucking thing, dude, where it's like, if I don't post me doing this, my followers are going to think that I'm not with the times, where I'm not doing what's currently popular. Yeah, so I'm just gonna do this thing that I don't believe in, and then it just turns into this weird echo chamber of just bullshit and everyone's like, yeah, no it is. It's literally grabbing trash to spread trash, and like eyes bats makes sense, and I understand. I think evidence obviously understands it and has explained it many ways. If you guys haven't heard, we've had podcasts on it, and there's info out there if you want to get how to actually apply it. But on like the placebo effect, like it's a shock to the body, right, Like it's literally just cold.

9:48 So it's the same idea as taking a pre workout that's just loaded with like beta alanine and beta alanin does have some positive effects in training, but the point is that it makes you feel something, so then it's way easy to justify that this is doing something right. Feeling something and doing something aren't the same, which is why supplements got spiked with with actual steroids or caffeine or whatever. Yeah, anything to make you feel Yeah, no, And who doesn't love a good tingle from some beta alumine? Yeah? Yeah, man, they feel like I'm fucking like man, like I'm working extra hard, right, or like some shit to make you sweat, right, Not damn, I just work so hard, Like sweating doesn't necessarily mean any of that. And then yeah, obviously an ice bath when you worked out or diadn't work out and you just hop into forty degree water, your body's going to tell you like, damn, this is stimulus. We're doing something.

10:33 Yeah, And it's exactly the opposite, because the adaptation has to come from from your body reacting in all across the spectrum of hormones and and you know, enzymes and peptides and proteins and glycogen and all that shit. And you're shutting it down by by getting into an ice bath. Yeah. I do think there's some hormonal benefits right when we're talking, like dopamine and stuff, but it's diminished returns. So as soon as you start doing an ice bath every single day for three hundred days or whatever your Instagram storyline is, now, you're probably not getting the same benefits. Yeah, and they're like similar with like sauna stuff, like, yeah, there's some you know, heat protein shock proteins that can maybe help you gain some muscle and live healthier.

11:16 But sitting in a sauna an hour every day for the rest of your life is now we have diminishing returns and we're not going to get that either. It's like, what are we doing? Yeah maybe if Yeah, dude, I don't even know. I guess it's like, man, it's just your classic snake oil. Yeah, this is the This is these things that we see all the time in these in these trends and ebbs and flows in this industry. It's just it's just snake oil. What I hate though, is that, I guess to me, the content creation started so organically with YouTube and podcasts and stuff. It was supposed to be the real ones, and it was supposed to be the people that really want to help is supposed to be the fitness professionals, supposed to be people with the skill or a passion for what we do, spreading that community and culture. And then because fitness has always had snake oils, right, the shake way, the tummy t and like fitness is based on a lot of industries are, but fitness in particular, because it's so tied to the looks and so tied to how we feel our identity, malating emotions, it's way easier, right, Um, But the core of YouTube, Instagram, podcast, it was supposed to be like this niche of people that we're doing it quote unquote right, And the snake oil is just louder now than ever in our niche. And I think that's the part that's disheartening to me. Yeah, because people do just want to be an influence or whatever that means, rather than you're a fitness professional, how can I reach more people? I use the internet now it's how can I reach people to make money? And then their most disappointing thing is the people who actually like have credentials, who fall into the same traps of chasing um chasing ads and and yeah. Then and they don't have morality and

12:52 they're just trying to make money out Is that a real word? I said, morality? Or yeah, yeah, that is all their trees. Yeah, and then how did you make the quick buck? But yeah, how many how many CBDs six years ago? How many CBD codes did you see on the Instagram daily? Oh my god? And they're gone? And how many do you see now? CBD disappeared. They're not gone everywhere because in uh, because there's no legal pot in like in the UK, Okay, and particularly in in England where I was so like the one of the airbnbs that we stayed in was owned by a guy who has a CBD beverage company. Interesting. I mean, CBD is definitely still around, but the codes, Yeah, it's it's because because the social media leads leads the world, it leads culture. Now I don't really hear about it anywhere. Yeah, but if you go to CBS, we'll find CBD in our shampoo, and we'll find CBD everywhere that it's more commercial now, you're right, like it's not on the front mines of every creator. Yeah, and all the people that I know that we're taking CBD. Yeah, they're not taking it anymore, not only taking swearing by it. Yeah, it was like it was like an identity, like I've taken it, and I'll just say like yeah, like you know whatever, but yeah, it's an identity. And then when you push it on me that it's this miracle thing is the issue?

14:03 Right, I drink caffeine. I don't push it that it's changed my life or that will change your life. Yeah, it's in the message. It sucks. It's interesting. Of the accounts that they looked at, they m this is the kind of content that was that was in them. Uh. Ninety three percent of the accounts had exercise video, had exercise fitness motivational type posts, right, seventy six percent had example workouts, forty nine percent fitness related hashtags. I saw it's good. I don't remember the name, so I don't talk shit, but I think it's a pro bodybuilder. Right, you're like, all right, like that guy, at least I put in some work to build a physique, genetically, drugs whatever to get to the highest level. Pro bodybuilding is still tough. It's not gotten easier, it's gotten more. Everybody's taking the same ship, so you still got to stand out. He's got to do something and his like, yeah, like workout video was doing push ups on a barbell with a plate on his back, like like the barbell had weights on it. Yeah, so you think it like set up for one thirty five. Yeah, I guess a little bit of stability. But I'm like that that has just less than zero to do with bodybuilding, less than zero to do with anything good because here's a fucking bench and you're approach Why. I know he doesn't do that. He does, but he has to do that to get these stupid likes to do this stupid thing to sell his cold plunge. And I like cold plunges. I love the idea of it. I do think it probably has some mental stuff.

15:35 You know, Um, I know a lot of high performers that utilize it either in the morning or at night, because I think I don't know the exact hours, but you know, if you're four or five six hours away from a workout, it probably won't plunge r I pertrephee your performance. So if that's something that's part of your mental routine, I think that's great. Like like a meditation, I know a lot of people, right, they hop in there and then you got to you're forced to focus on your breathing. I think that's all fucking great. Now we're not talking about that, we're talking about sucker version of that. Yeah, yeah, we're talking about the diluted regurgitation. I think cold plunges probably have some application. I just do it around forever in sports, right, yeah, and they yeah, and in season it probably has a ton of stuff, right, Like there's a reason Lebron's icing his knees every night because he has to play every twenty four hours to produce his inflammation. Yeah, like we know what cold us. Yeah, and so when we're doing it quickly. Yeah, that there's definitely application. But yeah, it's the don't don't hate the player, hate the game. Well I hate the player, Yeah, yeah, I'm hating the player. Or don't kill the message. No, fuck this message.

16:33 The messenger in this case is the problem because they're they they're not actually doing it all the time. They're just doing it for shocial clout. Yeah, and they're doing it for like the benefits. We're talking about the cloud chasing ice bath and they smeared the message along the way to deliver to us. Correct, that's issue if you brought me the message clearly. Like even we're talking about was hanging out with Tim Kennedy. He said that exact same thing. He's like, Yeah, sometimes I do like cold plunges. I'll do it first thing in the morning to kind of wake up and get my mind right. He said. I never a post workout, you know, Like he said that in his TikTok as he was filming it. Yeah, I'm like, all right, like at least you're trying to give the right message, yeah, rather than yeah, like, look at me be all jacked and sweaty after my workout. So Danny does this thing where he does like the the fucking uh He'll do the hot shower and then before he gets out he puts it all the way to cold. Yeah fuck that. I was doing it in the summer. You can do that. Well, I can't do that. I know. When you have blonde hair, you're supposed to not wash your shit on it's extra hot. Oh really yeah? Oh like I died yeah okay, yeah, yeah, not blondes. But when he died, mine got kind of yellow pretty quick. Yeah, So then I was doing it last summer. But then I had a blonde in the winter, and I'm like, I ain't doing cold in the winter. Apparently does it all the time. But in the summer that you know, if it's if it's ninety degrees out, then I don't mind if my hair is all cold. That's that hot and cold. Contrast shower, Yeah, contrast call. And then the last one minute he has like one minute all the way cold stands. There's supposed to be a thing, but how could it be a thing because it doesn't change your your core body temperature. It barely changes your skin. Yeah, jolt, yeah, I think the mental sure,

18:04 that's like the foam rolling and everything. If you tell me, Mike, I do this purely because it feels good. Now my argument's gone. I can't make an argument against science or by your boy. Bart is a big advocate of the phone Yeah. I rip him every day about it, but but he does know, Yeah, he does know. All right, it makes me feel good. I do it. I'm like, all right, man, fucking phone roll. But if you tell me your phone roll is going to fix your pain? Now we got issues. I feel like it helps in the moment for some things. It doesn't help the moment, doesn't it helps the cause of why that area keeps locking up. It's not going to fix that, yeah, but it might loosen it up enough to where by the time you get to the working out you're going to forget about it. I think it's complete and utter bullshit. And if you tell me it makes your brain feel better about what's going on, phone roll, your heart's desire. There's just no way you're manipulating tissue with a piece of I don't think you are. It's nerves that you're that you're affecting. It's not it's not it's not actually tissues. You're not changing any equality of tissue.

18:59 But I think that you can fool the nerves. I mean, that's like the whole thing about about about tens units, about eastem whatever is that you're you're fooling the nerves into giving up the like pain cycle that they're in or whatever. Stems a little different though, because you're actually contracting yet or yeah, so like there may be more blood flow through the area. Yeah, if you get a pinch nerve in your back or whatever a lacross ball, feel feels pretty fucking good and make it may make it possible for you to do things in a workout that you wouldn't be able to do if you've not done. It doesn't solve the problem over it's coming from, but it changes the sensation enough that you can get through whatever. What about voodoo flossing, like restricting bud blood flow? I think there might be something there, But again, like I think rushing blood back. I think any of these things, your best option probably would be go for a mile walk. Yeah, like everybody's got the time for that, No for sure, but yeah, but some of the fuckers be on a phone roll or fifteen minutes. You can walk. You can walk a mile in fifteen minutes, Yeah, might as well walk fifteen. I think anything you can get to yeah, actually get your internals going um is always going to be much more powerful than anything we try to do externally. Uh. Back to this real quick. Uh.

20:11 Twenty four percent food posts encouraging healthy eating. Twenty two percent photographic inspirational quotes. I feel like there's a whole lot more of them, probably, uh, and maybe maybe not if it's brand new, because pictures from TikTok when pictures aren't doing that good on Instagram, So it might be a ton of that. Yeah, maybe so, and then uh, that's crazy to say that out loud, the thought that pictures would not do that well on Instagram, that they said they're going to try to go back pictures. That's what one of the I don't have a secret saying that there. But then they're doubling down on this whole real ship. Yeah, did you see this is a side that um uh, Zuckerberg did a BJJ tournament all that.

20:52 It's all that. I mean, it's all he has, like the world best, world class training or anything. But at least he's putting his ass out there. I respect it. No, Yeah, it's like he's getting good coaching. Yeah, it is interesting to me, Um, how jiu jitsu's infiltrated culture everything like a lot of yeah, a lot of like quote unquote high performers or it's well, I think it's because it's it's hard. Yeah, it's like golf. It's like either gonna do ujitsu, I'm gonna do golf. Yeah, it is kind of similar. It's kind of cerebral. Yeah, it's very it takes time, like there's no substance, there's no other option but time. Yeah, with golf and with jiu jitsu, right, it's like the only way you're gonna get better, it's just showing up and practicing every time. That's kind of why I like powerlifting. Yeah, it's to say it's in the same Yeah, it's in the same window like weightlifting. Like you're not gonna be goodt weightlifting for your first five years.

21:34 Yeah, you gotta go crazy. You're gonna be good in five years probably, like about with the goals you were gonna want to hit when you come, unless you're like delusional. Yeah, and then at tink about five years you get there and then let genetics kind of play its course after that, but you have to let open the door. Yeah at least. Yeah, let me say three years, three to five years, depending on your person. I agree, But like it's just one of those things. It's like there's no like the only the only answer is time. Yeah, reps. Yeah. The next one was before and after body progress photos at twenty sent and I feel like it's a lot higher than that too. Um, probably just a lot of like I don't know, if you think of everyone in five posts, yeah, maybe there it's just one in five posts. That's pretty high. It's considered to be pretty compelling content, whether or not you believe the um that the pictures aren't are legit. It's pretty compelling days.

22:18 You just don't know. Yeah, it's so montified. Shop apps nowadays you don't have to edit yourself as AI does it for you. Yeah, you're fucked. Goob is making the whole photoshop deal. Photoshop deal like a you know, like what's good profession. It's kind of like a drama instagrammer. He's the guy that I saw that guy, John Dorsey, Yeah, I see him. He's calling out like celebs or like influencers on their photoshop stuff. Yeah, And I mean he has a point because those people are are are selling things based on their image. Yeah, they're full shit. Yeah, but like that's also always been the case. Like it's like open up, open up a muscle Builder magazine and like, oh, take this Cynthia six, You're gonna look like me. It's like, well, no, I'm not. Yeah. I think the deeper issue is just even selling stuff based on how you look. Yeah, that's a real problem because if we've been we've been falling for that trick as old as time. Yeah, instead of photoshop, it was just mostly just steroids. It's a lie in itself, so double lie doesn't do it for me. Yeah, I mean yeah, well we all we all sell things based on how they make somebody look. Yeah, it's the same. Yeah, I try to do it based on how someone feels. Yeah, yeah, it's different though I don't.

23:33 I think it's based on how you how you can feel. It's about being at a part of something. Yeah, Like it's not necessarily about like, yeah, it might feel like confident because the way it fits on you or whatever, but it's mostly just about like being a part of something where like I see some walking around with a good Company shirt on or a c K shirt, Like, I know what that person is about. Yeah, I know that person's like, probably likes to work hard, probably got to work ethic, probably likes you know, like same interest as me. Probably likes coffee. I have a conversation with this perfect stranger just based off with the shirt they got. Yeah, rather than like I deadlift seven hundred, and I deadlift seven hundred because of this shirt. Yeah I have hot girl. It's not gonna make you. Yeah, I got your pr Yeah I got hot girlfriend because of this shirt. I drive cool car. I drive cool car because of this shirt. Yeah. Yeah, and that's just been I mean that's all you know, like the sex cell shit, but yeah, it's just it's all of it. So when you photoshop it, it's kind of whatever to me, Like, I don't think it's right. I like Mike's reverse photoshops better. That's why that's why that all started. Those are hilarious. I mean, that's why it all started because everyone's such a fucking punk ass dude. It's so funny. Man, It's like, man, it's just like they're probably they're probably just as popular moving the needle, just as much if they weren't doing it. Yeah, that's the sad.

24:37 That's the thing is they're already good looking people. They're like pro bodybuilders photoshopping mature a pro bodybuilder tell me you're self conscious without telling me you're self conscious. It's like you see those videos of Kendall Jenner, like she's like skinny thing girl, Like all of a sudden, there's that video where like it glitches out in her waist gets like super wide, then it went back. I think that guy might have google guy on and posted It's like she had on the video version of like the bo do you like Sculptor and like glitched in one of her videos, or you can delete it? Makeup stuff? People always have filters on. I mean, what's the different. Yeah, what's the difference between photoshopping or shit and then talking in a story with a filter on? Well, how much of this is driven by distorted self image? Body? Just morphia? All this stuff too? Yeah, I mean it's obviously it's creating body just for morphia out in the in the world.

25:21 But no one does a story anymore without a filter on. I'm probably the only big poored, ugly eyed fucker droopy eye that'll just whip up my camera and start talking. Yeah, I guess I don't really post much. But if you look at anyone's story and you go top left for those listening, you can always see that it's filtered. Someone's always yeah, well it makes you makes you look smooth, bro, I'd look way younger, happier. It gets furtile, you know, preemptive botox. I cannot stop getting the ads for the the eyebag cream shit. Oh yeah, genetically have pretty. My dad actually was kind of vein he um. When he got older, he actually got it like surgically removed tucked up just because it's more just like sucked the like the liquid, like the fluid out. Like I don't think that they like they don't like didn't really like snip it or pulled it up.

26:15 I think they just more just like removed it. But I'll tell you what though, it made him look fucking twenty years younger. Classic surgery is crazy. Like he was old. He has always been, was always older he was when he passed. He was in his set like early seventies. He was born in nineteen forty three, but like he always looked young for his age, like everybody always thought he was like in his like late fifties, even when he was older. But like I think like a lot of it, honestly, like had to do with he was super active and he was in good shape. But it was like you know the ie bag stuff like that really like made him look a lot. That one little thing. I'll go get it more to start we start wearing those little uh stickers things. Yeah, a little silver stickers. Yeah, where where do you get those? I don't know. CBS, Yeah, I don't know. There's ship. Maybe you don't want to make us look less stressed than us.

26:59 Thing we'll do the probably cold with them. They're like cold ones. It's like I masks that are cold. Yeah yeah, like's no way that helps. Or like the rollers maybe for like five minutes, the micro needle rollers. No, that's for hair, but they have like iced one for the Yeah, that that's real. I think. Yeah that work, yeah, actually works, not that you would need it. But these other ones look like a like a cement layer deal, you know, and and there you just freeze them. I think you're just rolling your cold. I've seen those. It's like it's like like a stone. Yeah, I've seen that. Yeah, you get a cold. Yeah, And I get that the elasticity and cold or something, but there's no way that works. But what about like rock people though, I think it's for rock people to fuck is the rock person or a rock person? Dude? The people that like fuck them on? Yeah, onyx on. They the people that you know are really into like oh the stones, crystals, crystals. Oh, some people put the christ talking about spiritual people. So some people have rock people. They they have the rollers that they roll all in their whole face. Yeah, like around there. Hey, they like they're you know, third in their big brown eye. Yeah, they're brown there sin Is that for good juju?

28:04 God wrinkles? I think it's for more both maybe double down? You just get it cold, then you're doubling down. So now I have cold spirits blessing me as I need that. Yeah, purple one maybe because I know color matters. Yeah, it's funny like I h I have something that I got his gifts from my sister because she's kind of into that ship my whole families and uh, I don't know, man, Like I put one in my pocket onto one time, just kind of see if I follow any different when the lottery and then everyone said, is that a rock in your pocket? To see? It was huge? Yeah, it was so it was like a little tiny cover shaped stone. Every time I was like, hey, do you have like a do you have cancer? Is that a growth? Like? What is that? No, it's just my rock. I'd wear a little necklace if it gave me good juju? Yeah you and are you? And uh what's his name from the Hills? Pat Pratt?

28:51 Daddy Chris Brott? No, oh yeah, yeah, I'm talking about Yeah, oh guy? Do they made him and his wife made millions of all are selling rocks. Some of those people really are underrated. Yeah, like that guy and then who is the prince whatever in the Kardashians that married the oldest one. He's so funny. Which guy the fucking only one that's not like brown? He's like the only white guy that married uh Scott Scott disick Scott. That fool's funny. He's low underrated. He's hilarious. Yeah, some of those people do. He's hilarious. They deserve their success, That's all I care about. Yeah, he's probably into some stones Hollywood. Yeah, yeah, he was into uh white Stone. Yeah, different type of rock. Yeah. I don't I think that those of us who who um, you know, don't do not partake and they are not actually like swimming in money Scrooge McDuck style. Don't get how popular cocaine still is. No, I think it's very popular. I don't think you gotta be rich, especially here in sac In Sacramento, it's like sadly and ver they're here just always has been though it's been in the night scene here. Yeah, it's beginning of time. A lot of cocaine and Sacramento. I don't know anybody that I go out with. It wasn't didn't occasionally do cocaine or was on cocaine. Yeah, it's like nightlife scene, so I don't go la Is, Like for sure, it's normal California. It's a California. It's so

30:23 normal, so close to Mexico, and like honestly, like it's like a fucking highways for like trafficking this shit. It's just everywhere. Yeah, down low. I've heard that, like the even the political world healing Sacramento as is just steep cocaine. But like, why would you do that? I mean you're built on cocaine. Yeah, you mean think you think about it, Like if that, if that is out, I mean that can be a career destroyer for for some people. But if you're doing it with the guy who would out you, Yeah yeah, if they're all doing it, I'm not gonna get out it. Yeah. It's just so weird. That's the brotherhood. It's funny. Yeah, that's a whole other thing. Yeah, you know, I'm cheating on my wife and I know you do coke and we just shut up about each other. It's crazy. It's just kind of built into the culture of it all. It's like they were both running around the Capitol halls fucking you know, and like sliding around. I mean, alcoholism is like part they have bars there, there's bars in there.

31:11 You're like they're just every meeting is over drank. Yeah that should not be a thing. Like that's just like the alcohol and then with that kind and then what they're doing with their golfing and or drunk drunk yeah yeah, I don't know, yeah, just so they can tolerate each other probably though. Yeah. Yeah, it's just kind of like that's what it would take for me. But that's another story altogether. Yea out there's got a lot of it's also like men like their whole ex frat boys. Yeah yeah, yeah, like that's that's what it is. Like just kept all these people that in my life that I know that work in that industry. We're all frat presidents or in frats, and it's like they're just partying like they did in college and it's just same culture, same You're with the same people for sure.

31:52 Yeah yeah, uh it kind of close us out. This this New York Times article that reported on this study of fit luinsers. I don't know how to I don't know if I can embrace that term or not. But this clinical social worker and therapist in New Yorker works. The athletes suggested that when you're looking at one of these accounts, you're asking yourself, does this fitness influencer make you feel good in your own skin? That's a good question, And does it make me feel good at all? We should talk to ourselves about all content we consume. Does this make me feel good? And why am I watching this? Yeah? And I mean obviously I've never I've never really gotten into making that kind of content at all. I mean I started off making purely really like informational training kind of content and never really got into and even even the podcast over the years, for the most part, we've not ever fallen into that trap. But that's also why we haven't exploded.

32:58 Yeah, that's true. I could drop twenty sounds and I am going to do it and then just literally be naked all the time and followers will come Yeah. Yeah, it's just but it's like, but like, what's the longevity with that, right? Because that only works for so long for somebody. Sure, Yeah, it's like the people that aren't doing that like might not make like that big spike of like you know, of a of an impact, But they'll just be around longer. There's very few people that have done it as long as the three of us all stud Yeah, it's it's yeah, like we're like, there's so funny like the brand for like for my personal experience, it's like it's not even about one person. It's like literally like there's really not really like a big face for the brand. It's like its own entity at this point. And it's like, what you guys are eleven years in, twelve years in, this is ten years yeah, this year in August September, ten years. Yeah, it's crazy, which is crazy, but it's like, yeah, I think that that's like it's yeah, like maybe we would have been able to like maybe make have a couple of years where we like really fucking set it up, but we've had We've also done we've had big influencers, big athletes, and we still do. But it's like it's not this like the company itself has his face that's like moving the need all. It's like because because the athletes we signed, going back, if you guys want to go listen to era, which we talked about earlier, going to the athletes, you would sign in a social media era they're they're it for a year, correct, Jordan? Yeah, signing Jordan, he's it now. He's still everyday conversation whether he's better than Lebron or not. Yeah, let alone the legacy of his own playing,

34:29 Let alone the legacy of the shoes, and the shoes are almost a separate entity now than Jordan, right, like he built them in the beginning, but now like there's kids that have never seen him shoot a shot, they don't know what he does most Yeah, right, so like he had to sign Timmy on Instagram with good abs, he'll be it for six months. Yeah, because he didn't build a foundation based on skill or value and whatever money he makes, and you know that's going to be gone faster than anything. Yeah, because in mind the Lamborghini to post next to the hot chick to hopefully get more followers. Yeah, dude, it's just I just don't I look at this ship and I see these TikTokers or even you know, like they're they're they're moving at this crazy pace of like growth, and then it just you never hear from them again. All of a sudden, one day, you just never hear from them again. It's less than one percent that are crushing it. Everyone sees the one percent that's crushing it, but it's point one percent that are making life changing money that can do their shit. Everyone else is struggling with eight roommates in an apartment. Yeah, that's not the life. And they still have hundreds of thousands of followers.

35:25 Yeah, for sure. But it's like also like also this generation doesn't necessarily own anything. Yeah, they're just like giving the money that they're making a way to somebody else, which is strange, very like there's no financial guidance for these up and coming and there wasn't for us either, but to me, but our parents did. Yeah, for sure, our parents had knowledge or some logic. Yeah, like you now you have these younger kids that our parents are like in there, you know, just like about some of them are even our age, you know, that have these kids that are like maybe a little older. But it's like it's possible, it's not the same, you know. It's interesting, it's weird. We did a short episode that I'm not sure when when we're releasing, but we were talking about kind of about like follower culture or culture and why people you know, follow people online. That then they patterned their lives after because they just don't have any other blueprint or they didn't have their parents or what's the story there.

36:22 Yeah, aspirations. Yeah, I want to be X because I can't deal with the idea of being just myself I guess or where I you know, being a product of where I came from or yeah or whatever. I just don't know how young kids navigate life right now. I'm like I'm old now, right, so I'm like, I'm out of touch with what's what's going on with like a fifteen year old's brain. You're gonna find out soon. I'm gonna find out soon. It's gonna be even like it's gonna be even more amplified. It's even crazier. Think about like the strides were making technology right now, Like I think about in fucking ten years, could you imagine and you'll see it from different lenses with your kids, that's yeah, I just don't even know like where they're going going to be, Like what are they going to be doing like online or what is even online? At that point, you know, we're like who knows like what that is? And that's going to be directly into your brain. It's just like what everyone else.

37:10 Yeah, what's what's what's what's next? You know what I mean, like microchips, glasses, glasses, contacts. I bet that'll be first. Yeah, Like they already have the technology they said to do contacts with, like a augmented reality contacts. It's already report. It already exists minority reports in Yeah, Like we're not gonna need to Like, we're just gonna be able to do a spreadsheet right here, we all have we all have our contacts, and we all link up. We have a spreadsheet right in front of us, and we're all just like link looking at the same thing. Link me. All you do is say it, you know, just like, well I'll be linked up. It's the same thing, or watch the same screen withim. Jarvis. Jarvis for sure, Jarvis is like kind of dated technology at this point. Yeah, you know what I mean. Jarvis is SERI. Yeah, have a better voice. Yeah, he's a he's he's chat GBT with a voice. Yeah, he really is. Yeah.

37:57 Once they put chat GPT into Siri, which is of course coming. No, they could do that right now if they want to. It already exists. We're just not using it on a on a private label chat gbts. What's public? Yes, yeah, what they got going on? Yeah who it knows? Yeah, No, it's doing every It's it's well, the piece that we're getting is like they say, it's like, oh, we had to get this out to the people so they can't be taken advantage by it. Gave everybody access to this. It's like, well, that's bullshit. Yeah, it's complete bullshit. We're fucked before we close this off. Actually, just since we're all people who who deal with um, you know, sponsored athletes, people with with codes whatever whatever, Like, where's our line about their content? Hmm? Yeah. I most people that we sponsor we have personal relationships with outside of just like financial or whatever. We know these people, they're friends. Uh So, I it's a little bit different for I think for me, I don't know. I don't also just because I I don't I really talk to you guys much about your like your current program where you guys are doing with people. But I honestly don't care either though, because like I'm if I'm reaching out to this person, like I'm not gonna like control how they put out content, Like that's like do your thing, unless I obviously gonna do my research make sure they're like a racist or a yeah you know, like some crazy shit, like they have some weird pass like like I need to know that kind of stuff. Like hopefully I've done my research enough to like know like this person's not putting out harmful

39:27 information to people representing my brand. Like that would be a fucking disaster. Yeah, Like I don't want that negative energy in my life or put it on to any people that see us or someone wearing our stuff. And also you just can't avoid that because you're gonna have bad people buy your stuff, right, But I'm not gonna like go out of my way to sponsor somebody that does that. Yeah, but I mean, um, I don't. It's just got to be like appropriate as far as like not harmful, right, Like that's kind of the only like rule I have. It's like that's how if you're a girl and you like to kind of like um and you're proud of how you look, and you like to like show some skin and you're like, you know, you like to take pictures of like you like being you know you and like in your mirror or whatever, and like you also post like good lifting content and like you're an at like that's do your thing. Yeah, nothing with the guys like whatever, Like that's how I see it. Like, if it's not harmful and it's not illegal, yeah, and if it's not spreading, if it's a net positive, whatever that may be. As long as it's not a net negative, it's not really my business. What about only fans, Yeah, I don't think it's my business. Yeah, I mean I think we have multiple athletes that have only fans. Again, because I don't don't think it's a net negative. Like, uh, who wants to purchase that can purchase that. It's completely legal as far as I know. It's also probably not the same audience. Uh.

40:38 And and even a lot of these because we're talking about girls mostly I we personally don't have them in on our because of our guys. Maybe just aren't good enough looking. I don't know. Yeah, they're they're not necessarily doing that side. But far as far as like the you know, some of the girls that maybe are like you know, they I'm sure a lot of their followers are are men. Yeah that are just why watching their content for for that side of it, Yeah, that aren't even necessarily into what they're doing. There's still a stigma around o F and there's a stigma around strippers, and there's a stigma around everything. I could give twos last Yeah, and of is more varied. You go to strip club, you know what you're doing. Yeah, like auto F there is probably like I don't know, but foot picks only. There's everything from sex yet to cause play to lingerie to just cooking instruction. And if it's if it's a huge range.

41:25 Yeah, if it's legal and not harmful, I'm not their dad. Yeah, I'm not exactly if it if it locks up into some shit, you know, like you said, whether racist, salty tickets anywhere. And I've done in the past, not on those areas, but sponsored people. You know, I've run marketing for multiple companies over the years, and if people got out of line, I just check them, yo, you know, if they did some bully shit or some negative shit, just negative, you know, flat out what I deemed negative. I've called people or text them and said, hey, if you're going to represent this brand, you're not going to do that any longer. And if you're going to continue to do that, then we won't present this brand. I've done that on multiple occasions. But and that is up for Yeah, debate what you think is negative. I might not think is negative or whatever. But if you're if i'm if I'm in that seat, then I'm making the call. Yeah, then then I'm yeah, yeah, we're on the same page exactly. Yeah, it's like yeah, back to like yeah, just not hurting people.

42:17 It'll be a dick. Yeah, it don't be like an absolute scomeback. And I don't care about what you do personally, like as far as like self images or whatever, like that's that's on you. That's your thing. We're not going to promote it on our Yeah, so you're not gonna like take you're like, hey, go check out this page or whatever. But if that's something you do and you're also doing promotion, yeah, if you do yeah, um yeah maybe though. But that's there's a lot of people on that app, a lot of people on that app, a lot of people making a lot of money on that appy. What you hear I saw catch me outside girl bought a six million dollar house in Miami. Cash Jesus ash, I'll whip it out. Maybe I need the shoe spacers so that my cock can grow, so then I can you need some zeros zero drop then I can hop over there. Cash cash, Yeah, that's insane.

43:07 It's a lot of mula. I think she said that she did like she cleared like over a million in the first hour when she did an only fans like launched it. Everything scaling up. You know, the the amount of money at the top of YouTube is way more than it's ever been. It's obviously at the top, but the top of Twitch is higher than it's ever been. The top of Instagrams the higher it's ever been, right, I remember looking up the stats of the most followed person on Instagram. It was Kim Kardashian in like twenty eleven, was six million, six millions of medium sized celebrity though the rocks like three hundred million, yeah yeah, No, six million now means like you're you're an Internet You could potentially have just been on like the real world. Yeah yeah, like potentially yeah, shit like that. So it's just crazy. So it's like a random guy like Dave Portnoy's got like five four point five yeah, from New York or some random Nantucket or where the fuck is from. I can't, like, I know, barstools big, but like how big is it? The influence must be insane. That's a really good question. What is their reach? I don't know what the answer that they have so much. They kind of hit every avenue, every you know. But they're also like their their sportsbook page, it's like the most shadow band page ever because it gets zero engagement, which is crazy, but it's got this It's got like millions of followings. But then they get like a hundred likes on a post, you know what I mean, It's like, clearly that's being shadow band, right, yeah, yeah, I don't know. That's all. Yeah, and gambling, Like I understand why it might be, but all that's all. This is just playing with fire until a company or industry doesn't like you or what you're doing.

44:39 Rocketreach dot coo, which is I guess. The rating site for um Engagement says that Barstool Sports reaches an hyper engaged audience of sixty six million plus monthly unique users, forty six percent of men and women in in the eighteen to thirty four they're crushing. They're also like the Killer what's it not gonna kill her daddy? What is it call her daddy? That podcast like it's got to be like one of the biggest female podcasts. Yeah, they go crazy for sure. Like that's how they target, you know, on both sides of like the male audience. And they got this these girls that just get paid pennies on the dollar to run this like massive. Yeah like thang.

45:23 Yeah, the of world and all those worlds collide pretty hard because the fan base and so people will have a mutual collaboration on a podcast or on a twitch stream or something because the viewership is going to be similar. Yeah. I mean they just go all and they have porn stars come on and do like reading off the cards, like they just do all kinds of crazy. What is the internet anymore? Yeah? Shock factor? What are we doing? Everything? All right? I'm ready to put this one into bed. I will have the links of the articles on alcohol use and social media and the description for this people find you can come find me at you know, at Dean Sudors on social or at Capevine. Kilos if you're into weightlifting, coffee, bodybuilding, powerlifting, Cavin Kilos Instagram, Kevin Kilos dot com.

46:16 Ladies and gentlemen, thank you. New episodes every Wednesday and Friday, three sp dot coo. Maybe maybe not a huge warehouse birthday sale coming in the next couple of weeks of stay tuned for that and then a launch at the end of the month. Also stay tuned for that and Mike June of the Month at June yeah uh and we will catch you soon and at djm D and all the social media. This show is fifty percent facts work. Percent is a word and fifty is just numbers. Fifty percent Facts is a Spreaker Prime podcast, an association with our Heartmedia on the Obscure Celebrity Network and What's Actually next Time