Welcome to our new website!

Videos

Why does every diet have to be so complicated. Mike has a simple alternative. Catch the rest of the conversation in the latest episode of 50% Facts: How much of success is just showing up? | May Q&A

View more

We shifted the schedule around a little in anticipation of some special guests for next week’s show. This week, we address some comments and questions from social media. Is there a particular way that we’re totally wrong for our jobs? What was the easiest part of the project of building…

View more
May 18, 2021

50% Facts May Q&A

View more

This month’s media review and react episode is centered on the documentary “Icarus.” Dean Saddoris joins us to discuss this Oscar-winning 2017 documentary. This episode definitely contains spoilers. Filmmaker and cyclist Bryan Fogel made himself a guinea pig to learn if steroids would dramatically improve his race performance – and…

View more

When we were choosing equipment for Third Street Barbell, we knew we wanted a belt squat and we were sure that the Rogue Rhino was the one we wanted. We've used all of them, and this one has always been our favorite. Why? We liked the relative accuracy of loading,…

View more
View more

April’s Q and A episode kicks off with an unplanned behind-the-scenes discussion where we explore the question of sponsored athletes/ambassadors. What do brands like ours really expect to get from sponsoring athletes? How much influence do they really have and how would you measure it? What the difference between awareness…

View more
April 27, 2021

50% Facts April Q&A

View more

Bart Kwan is a man with a HUGE platform, so his thoughts on creativity, culture, and social media influence are well…influential. In our second episode with Bart, we broke down these issues, as well as some related questions: • Is everyone born creative? • Does high-quality production undercut authenticity? •…

View more

Inside the Massenomics gym in Western Northeast South Dakota, an ever-vigilant DVD player spins a copy of the circa 2007 documentary “Power Unlimited” around the clock. Who better to have on deck for a look back at that film than the owners of that very gym? We were excited to…

View more

We joined forces to review the documentary Power Unlimited.

View more

(This is the first of two episodes with Bart. The second will appear in a few weeks). The experience of running multiple businesses over zoom calls, and trying to stay in shape while rarely leaving the house, was enough for Bart and his wife Geo to decide they could free…

View more
View more
View more
March 24, 2021

March Q&A

View more
View more

We brought in two of our buddy Dan Stornaiuolo’s hilarious and engaging brothers, Dom and Mike, to give an outsider’s perspective on powerlifting accomplishments – particularly their “little” brother’s lifting. Don and Mike host the Bridge to Bridge Podcast featuring interviews with SF Bay Area sports figures. Both grew up…

View more
Feb. 24, 2021

February Q&A

View more

Our long-time friend and teammate Marcus Sannadan joins us. We review some old lifting footage from not long after we all met and from his recent meet. Then we take Jonnie Candito’s recent video announcing his break with the USAPL as a jumping-off point for a discussion. We examine what…

View more

The HBO documentary “Fake Famous” examines some of the ways that Instagram can be manipulated to create “influencers” with large followings (50-60% of which might just be bots) that advertisers are willing to pay to reach. We talk through our impressions of the doc, and discuss the relationship between the…

View more

Full transparency, the main question is discussed in the last 15 minutes of the show. In part 1, we talk about what we’ve been up to during our production break for the holidays and plans for some future episodes of the show. NOTE: Next week we’re going to discuss the…

View more

Our second annual take-a-random-trends-list-and-unpack-it episode. Do trends lists offer any real insight or is it all too obvious? Has the current situation made it basically impossible to predict? We also offer some heartfelt thoughts on how to help the world start to pull its collective dick out of the dirt…

View more

The end of the year has us all thinking about changes we want to make: • Are there a right way and a wrong way to make New Year’s resolutions? • Are you really serious about your goals if you need to wait for a specific time to start working…

View more

We invited some successful local trainers/business hours to talk about their approach to training and how they built their business model. Joseph and Nolan Grinstain are two of the three brothers atop Hyperthrive Athletics. Hyperthrive has two locations in the greater Sacramento area. One is dedicated exclusively to athletes (particularly…

View more