How do you keep a podcast (or any long-term project) going?

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It is funny that like, um, filming yourself, how normal it's gotten.

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And then also like creating content is
so normal. A lot of it's

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like the Gary vs and stuff who
exploded and say, hey, this is

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the easiest, cheapest way to you
know, market, which is true.

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But just seeing like everyone in the
world do it, everyone's using cap cut,

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it's kind of odd to me.
Yeah, it's kind of odd to

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me because I still feel like weird
like in public or sitting down, like,

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hey, it's just talking. It's
a weird concept because you're obviously talking

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to yourself, praying someone's going to
see it. Yeah, but then to

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see what over fifty percent of people
do that now, Yeah, I saw

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a ton of people in particularly in
London, all ages. Yeah yeah,

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all ages, like talking to a
camera, walking around in a public space

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talking to a camera. It's like, oh good lord. Yeah, because

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I mean other social media is right, like especially Instagram started as it was

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one of the first ones. I
feel like that was for the masses.

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Everyone could use Instagram, but it
was the people posting were really like photographers

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and like food ease. In the
early days, it was very picture based

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on those content creators and everyone else
just kind of watched them or post a

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random shit of your dog or your
life. Then video came about on Instagram

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and that opened a can of worms
because YouTube is like a bigger commitment to

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do. Yeah, and so its
podcast obviously, But so those were both

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very rare until maybe twenty seventeen,
twenty eighteen, even like those that were

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around for a decade before they were
popular. Yeah, where Instagram quickly went

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from creator to or like specialists to
everyone's a creator. And then I think

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TikTok really opened it up. Like
this is gonna sound mean, do we

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go unfiltered? God? Mean,
like anybody with no talent, no skill,

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yea, and nothing to offer is
now a creator. Oh, what

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you're saying is that that the barrier
to entry is low. Well, and

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it's like normalized to do that.
We're back in the day would be like

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well why should I YouTube? And
like, oh, well, I YouTube

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because I opened a gym and I've
been a trainer for six years and I

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wanted you know, like the reason
me and Omar's stories are very similar,

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like we we our paths are similar. We both like worked at gym's,

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managed, gym's personal trained and now
we're going to share it to the internet,

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where like, why do you TikTok? Well? Because I want to

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get followers and likes like that.
You know, like there's no it's it's

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ego or a monetization or both.
Yeah, there's no like and trust me,

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I'd love likes and money. But
it's so like that's also a driving

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force for me. But there's no
like root cause or root uh brand philosophy

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of why they're doing it. There's
no yeah you know or even you doing

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it? You're doing It's like,
well, I'm a coach and I'm a

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high level competitor and I'm gonna share
tips and tricks and in my life and

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my journey like that. I'm also
I don't have a YouTube, no,

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but it would make sense for you
too. Where some like TikTok, like

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you know, what do you do? We do well? I just repeated

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the dance that I saw was popular, but now I work. Though they

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have a skill, I don't know
if they do. I can't dance.

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I bet if you put the amount
of time I think these motherfucker's put in

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time. I don't think they're dancers. Good, Yeah it is, but

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my point is just that like it's
the it's the content for everyone. Now

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it's like they dance, not that
they are a dancer. That's a big

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thing on TikTok too, because I
follow real dancers on TikTok. Yeah,

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and it's like first they memed it
and then now they do a kind of

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serious they're like TikTok danswer, and
then someone will dance, and then they'll

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a real dancwer and then they'll dance
and you see, like the different dramatic

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yeah fence, particularly someone who's a
trained dancer, who you know is you

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know, that's why when people talk
about me dancing, like bitch, I

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ain't a dancer, you know,
like I'm just a fuckhead, like I've

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watched a lot of music videos,
like I'm not even I'm not even in

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the scratching the surface of what a
dancer is. Definitely just a fuck Hey,

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that's what you said. I feel
like we're drifting into particular, one

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particular question here. There's a couple
on podcasting. I think there's two or

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three. Oh really, he's supposed
to be sure, Yeah, there's gonna

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be short short these a shorties.
Um, we can start with the one.

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I think it's the Boys, It's
Keith. I recently start a podcast

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with some of my buddies in the
Massonomics Discord, where we cover some general

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topics and interview a fellow discord member. We're currently four episodes in and I

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think it's going well. Any advice
to keep podcasts running for a long time

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or general podcasting jobs. Um,
you know, I used to encourage people

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to start podcasts podcasts all the time, you know, because I went any

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time I felt like somebody had like
a unique voice or or you know,

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they had an opportunity to turn it
into something whatever. And now I just

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tell people to just don't stop.
There's there's a lot. Why isn't too

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saturated? It is saturate saturated?
Yeah that you know, the audience is

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very fragmented, but no, not
in this case. This is I'm they

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have a particular built in audience for
their podcast, and so well, and

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even that like the answer of just
do what you love or chase passion,

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I don't know if I like that
answer either. I don't think that's a

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great answer either. I think you
have to be thinking about like what will

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people want to listen to and what
people what will people gain something from and

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that what they gained is not always
you know, like well you can provide

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yeah that too, but sure,
but you know you're not always gaining like

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education, information, whatever. Some
of it is just you know, chumminess.

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And maybe it's just me and I'm
jaded now, but I don't think

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like the that's like a childish mentality
in the best way. I don't mean

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that negative about any means. Yeah, where Like when you're a kid,

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if you like, chase a passion
at eight years old, it's fun forever.

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It's well, it's fun forever,
like like a music was a big

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passion of mind. So like I
got paid to play music and all this

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stuff, and I always had fun, yeah always, but I was fucking

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sixteen, right, everything's fun and
exciting versus school. Where Like when you're

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an adult and if you quote unquote
chase this passion, say it goes well

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or it doesn't go well, it
doesn't really matter really either way the end

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or like the middle, it's probably
not gonna be as fun as you thought,

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yeah, because everything does become work, like it comes work. Yeah,

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Like like all right, so you
start, so say it goes the

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good way, right and you start
taking off, well, then you gotta

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learn how to monetize. You gotta
learn taxes, you gotta learn all this

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ship and you have to show up
to do more. And then okay,

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what's the other option? Options to
the choir? Right now, I'm like

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going through it. Oh, it's
everyone, it's everyone's say. The other

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option is all right, no one
listens in it tanks Right, Well,

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that's not fucking doesn't feel good,
even if you fucking love it. Eventually

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you're talking into a microphone to no
one and that's not fun either, right,

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um, Keith, These are just
my thoughts, buddy. These aren't

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towards you. These are just general. But so like, yeah, the

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advice of oh, just have fun
with it is like good, but I

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don't think it's like true. I
don't think it's true either, particularly in

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podcasting, because it's very easy for
a few people who enjoy being together to

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go down a rabbit hole in a
podcast that's not interesting too many other people

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or and then and even probably won't
be interesting to you if you do it

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one hundred thousand times. Correct,
Yes, we're like. I love playing

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video games. It's still one of
my favorite hobbies. Although I don't have

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a lot of time for it,
and like even streaming on Twitch became like

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a job to me. I was
like, fuck, dude, I have

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to turn this on. Man,
I gotta be a funny today. Hey,

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I gotta play well, it really
is, because then it turns what

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you used to love into like work, and then yeah, yeah, do

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do what you love and never work
a day in your life. People still

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say that and it's so fucking stupid. Yeah, Like I just don't agree

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because because because like I don't get
paid. The truth is, you don't

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get paid to podcast. You get
paid to run advertisements and monetize through your

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podcast. So like, yeah,
podcasting hypothetically could be fun, and like

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same with video games. I don't
get paid to play video games. I'm

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getting paid to entertain on a live
stream and market through video games. So

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like you don't get you don't get
paid to lift weights. You get paid

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to program, show up, educate
yourself, right, Like, you don't

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get paid for what your passion is. Ever, there's always layers, so

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that's why it's just like literally not
true. And then it's just a matter

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of will you eat the bullshit to
do something you semi love or not,

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because all business is the same.
That's the truth. Selling a T shirts

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the same as selling a car,
which is the same as selling coffee,

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which is the same as selling a
service. Like, I mean, just

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because it turns into work doesn't mean
it's no longer a passion though. No,

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for sure, you could be passionate
about like the end philosophy goal right,

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which is like for you, like
helping people get stronger, get better,

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get more confident, But the back
end is still annoying, scheduling people,

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taxes, gaining clients. Selling because
he's like, I'm willing to it,

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like the pros out wigh the cons. Yeah, you'd rather do that

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than sell You sit at a desk, yeah, okay, right, I

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was gonna say in nine to five, like desk job, but sell viagra

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with its pharmacy. We have a
lot of pharmacy friends. Okay, your

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coach, he's a diagraph sell I
don't think so. Oh so you're his

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number one? Well, I don't
know, all right, I'm not saying

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I'm not saying I'm involved. I'm
not saying I'm involved. But viagra is

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a very common drug. Yeah,
and he's got you got his phone number

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and your I'm just saying. I'm
just saying, Coach Viagra is saved him

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my phone. Yeah, Coach v
U given my coach a bad name.

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No. Uh, And I think
too that, Um, there's just technical

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shit that that is, you know, time consumer or whatever. Like the

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last episode we did with David Tao, I had a great time recording it,

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and I had a lot of work
putting the video part together because it

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was you know, marrying his local
video into our our on set video.

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I mean that's one of the reasons
why it's so much better when you can

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have somebody in person. Yeah,
also the flow is better. But like

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he was a really really good guest. If you have a really really good

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guest on a on a on a
remote, then you have a good show.

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Yeah. Um. And you know, I don't know if you keep

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going with podcasting here any guests who
are not having a good day and and

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and are not performers. I guess
you know, like we're at the point

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now where ten years in almost you
know we're performers where we we pull it

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out. Abe's a clown pull we
pull out of our asses at this point,

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and it's not known he knows how
to perform too. He's like,

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why so I think so? I
mean you, I mean, you know,

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I'm just charismatic. Okay, alright, all right, he's died of

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it. He's like, Okay,
tried. So either you want to you

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either have to love having the outcome, or you have of you know,

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of putting together shows that are difficult, or you have to be married to

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whatever you're getting out of it otherwise, you know, monetarily or whatever.

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I mean. And yeah, like
I'm not saying it can't be a passion

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project, Like maybe maybe it could
be. Maybe there are maybe I'm just

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wired different or all of us are
where you could just get together with the

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boys, chat at the fuck up, yeah, and not give a flying

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fuck what happens to it. Yeah, And that could be because I think

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that's like what golf is, right, Like, you turn a certain age,

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you need to make an excuse to
see your friends. You need to

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make an excuse to get out of
the house. And so you golf every

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Saturday with the boys. Whether you
love golf or not, you're just chatting

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it up. Yeah, you're just
chatting up. You're having a beer,

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you're walking around. You got three
hours to hang with the boys. So

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if that maybe is your podcast,
then I think everyone should have a podcast,

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right, like make time for your
friends. That's cool if that's your

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time. If if you because he
he hasked about like advice for keeping it

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running for a long time, and
so yeah, I think Jim put it

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on the spot, like, yeah, you have to either be like in

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love with the outcome the cliche shit, be in love with the process,

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which which being in love with the
process. No one loves the process of

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anything. I think people just kind
of like progress and they like troubleshooting or

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like because that's all business and all
processes liftings like that. Businesses like that.

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It's doing the same shit over and
over a million times, even podcasting,

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and then a sting like looking back, assessing and adjusting as you go

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forward. So if you really love
that, then maybe you have a successful

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podcast. Yeah. Um, depends
on how you define a success. That's

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too because he said even that he
says, going well, So if it's

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going well, bro, don't listen
to us and just fucking go. Yeah.

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Yeah, you gotta learn a lot
of it on your own. Yeah,

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you have to have your own north
star and the whole thing. That's

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that's true of any anything you do, whether you get paid for it or

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not. And then you just have
to go. You have to not make

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an excuse and go. I think
that's everything. Ever, it's just like

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the gym, you can things that
work well with you guys like might not

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work as well. But yeah,
and that's the same. Yeah, the

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biggest thing, he's just showing up
and doing it, because it's the same

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as the gym. Like, it's
not always gonna be super exciting. You're

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not always going to be in the
mood, you're not always gonna be this,

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you're not always gonna be that.
But you gotta show up and put

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out an episode every single week.
You gotta show up and you got a

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deadlift once a week. Like that's
just that's just how it goes. And

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I've said this before and I don't
get too far into it, but like

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um, in the old show,
after Mike left, all every single episode

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was fucking work. Yeah, it
was work. It was hard. It

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was really harder to create the chemistry. It was harder to be passionate about

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putting it together. And that was
the year that it made the most money.

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So that great dude, that how
you just threw under the bus.

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Lie, it wasn't It wasn't you. It was timing it it was it

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was the timing I built that I
built the bubble, right, Yeah,

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you tell yourself that it's also true. Let me just put it out there

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that I made my most amount of
money the year I left. Correct.

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Yes, they say correlation is causation, so I don't know what that means

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either. In this case, everyone
made the most amount of money when we

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split exactly, so we got back
together, so we could lose, so

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we could be broken. Does not
mean causation. And I know that I

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was making a joke. Yeah,
but for the listeners I did, I

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was still upset. Um. Yeah, I think just uh learn have fun

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with it. Um, maybe some
foundational stuff. If you guys want some

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exs and o's on the back end, you can cause drama. That would

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be great. That's great. That's
a great tip from the Viagrad dealer to

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my right. What I would do
though, just in case things do go

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good or go bad, I would
get some kind of foundational stuff in writing,

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or at least be on the same
page business wise, because that does

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m ruin friendships and ruin businesses.
Um. The same. All these cliches

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are popping up when you ask these
questions like don't do business with friends?

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And I always say, like,
what, you want to do business with

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a stranger? I don't. Yeah, Jim and I aren't friends. Yeah,

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Like, so don't do business with
any friend and don't just do business

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with friends. I would agree with
that, but um, I would much

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rather do business with someone I know
and trust than someone that's a stranger that

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I don't trust and don't know.
So I don't think every friend is good

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for business, um, but I
don't think that you should avoid friends for

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doing business. And same with podcasts. Podcast Actually I would be more likely

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to do with a stranger than a
friend. That'd be the one thing.

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But still you're writing down the foundational
stuff and so I would get some kind

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of back bone then and then otherwise
just have fun as but you can have

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fun. Sounds good, all right? Where can they find you? Abby?

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She's right next to you, do
lou Memphis, Tennessee, Memphis,

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Tennessee, September Poland four sixty five, four sixty five, four sixty three,

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four sixty three. It's probably there
and a little three ninety three ninety

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one squad. I don't know.
I think so we'll see I just want

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a thousand total. Yeah, that'll
be there, thousand total, Memphis,

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Tennessee, USAPO Nationals. We'll see
you there. We'll be at a Barbara

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Gage July twenty second. UM,
hanging out, probably selling close. I'm

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selling Mike new episodes twice a week. Three S dot ceo, when's this

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going up today? Today? All
right, Monday, ladies and gentlemen,

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brand new launch. Check it out. Three sp dot ceo Good Company or

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00:15:45.960 --> 00:15:48.679
Americana two point Oh. We've got
some tas, hats and shorts. You

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00:15:48.679 --> 00:15:50.919
don't want to miss out. Things
are starting to fly off the show,

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00:15:50.039 --> 00:15:54.440
so get involved Good Company, discord
dot com if you want early access to

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00:15:54.480 --> 00:15:58.279
all of that to guarantee your pieces
that you want. UM, and I'm

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selling mic. I'm at the I've
been podcasting for nearly ten years and now

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I can't speak in English anymore.
I am at dj mcdea on all the

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social media. This show is fifty
percent Facts, where percent is a word

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in fifty is just numbers. Fifty
percent Facts is a Spreaker Prime podcast in

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association with my Heart Media on the
Obscure Celebrity Network and we'll talk to you

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next time.