How do you keep a podcast (or any long-term project) going?

0:07 It is funny that like, um, filming yourself, how normal it's gotten. And then also like creating content is so normal. A lot of it's like the Gary vs and stuff who exploded and say, hey, this is the easiest, cheapest way to you know, market, which is true. But just seeing like everyone in the world do it, everyone's using cap cut, it's kind of odd to me. Yeah, it's kind of odd to me because I still feel like weird like in public or sitting down, like, hey, it's just talking. It's a weird concept because you're obviously talking to yourself, praying someone's going to see it. Yeah, but then to see what over fifty percent of people do that now, Yeah, I saw a ton of people in particularly in London, all ages. Yeah yeah, all ages, like talking to a camera, walking around in a public space talking to a camera. It's like, oh good lord. Yeah, because I mean other social media is right, like especially Instagram started as it was one of the first ones. I feel like that was for the masses.

1:07 Everyone could use Instagram, but it was the people posting were really like photographers and like food ease. In the early days, it was very picture based on those content creators and everyone else just kind of watched them or post a random shit of your dog or your life. Then video came about on Instagram and that opened a can of worms because YouTube is like a bigger commitment to do. Yeah, and so its podcast obviously, But so those were both very rare until maybe twenty seventeen, twenty eighteen, even like those that were around for a decade before they were popular. Yeah, where Instagram quickly went from creator to or like specialists to everyone's a creator. And then I think TikTok really opened it up. Like this is gonna sound mean, do we go unfiltered? God? Mean, like anybody with no talent, no skill, yea, and nothing to offer is now a creator. Oh, what you're saying is that that the barrier to entry is low. Well, and it's like normalized to do that. We're back in the day would be like well why should I YouTube? And like, oh, well, I YouTube because I opened a gym and I've been a trainer for six years and I wanted you know, like the reason me and Omar's stories are very similar, like we we our paths are similar. We both like worked at gym's, managed, gym's personal trained and now we're going to share it to the internet, where like, why do you TikTok? Well? Because I want to get followers and likes like that. You know, like there's no it's it's ego or a monetization or both. Yeah, there's no like and trust me, I'd love likes and money. But it's so like that's also a driving

2:38 force for me. But there's no like root cause or root uh brand philosophy of why they're doing it. There's no yeah you know or even you doing it? You're doing It's like, well, I'm a coach and I'm a high level competitor and I'm gonna share tips and tricks and in my life and my journey like that. I'm also I don't have a YouTube, no, but it would make sense for you too. Where some like TikTok, like you know, what do you do? We do well? I just repeated the dance that I saw was popular, but now I work. Though they have a skill, I don't know if they do. I can't dance. I bet if you put the amount of time I think these motherfucker's put in time. I don't think they're dancers. Good, Yeah it is, but my point is just that like it's the it's the content for everyone. Now it's like they dance, not that they are a dancer. That's a big thing on TikTok too, because I follow real dancers on TikTok. Yeah, and it's like first they memed it and then now they do a kind of serious they're like TikTok danswer, and then someone will dance, and then they'll a real dancwer and then they'll dance and you see, like the different dramatic yeah fence, particularly someone who's a trained dancer, who you know is you know, that's why when people talk about me dancing, like bitch, I ain't a dancer, you know, like I'm just a fuckhead, like I've watched a lot of music videos, like I'm not even I'm not even in the scratching the surface of what a dancer is. Definitely just a fuck Hey, that's what you said. I feel like we're drifting into particular, one particular question here. There's a couple on podcasting. I think there's two or three. Oh really, he's supposed to be sure, Yeah, there's gonna be short short these a shorties. Um, we can start with the one.

4:04 I think it's the Boys, It's Keith. I recently start a podcast with some of my buddies in the Massonomics Discord, where we cover some general topics and interview a fellow discord member. We're currently four episodes in and I think it's going well. Any advice to keep podcasts running for a long time or general podcasting jobs. Um, you know, I used to encourage people to start podcasts podcasts all the time, you know, because I went any time I felt like somebody had like a unique voice or or you know, they had an opportunity to turn it into something whatever. And now I just tell people to just don't stop. There's there's a lot. Why isn't too saturated? It is saturate saturated? Yeah that you know, the audience is very fragmented, but no, not in this case. This is I'm they have a particular built in audience for their podcast, and so well, and even that like the answer of just do what you love or chase passion, I don't know if I like that answer either. I don't think that's a great answer either. I think you have to be thinking about like what will people want to listen to and what people what will people gain something from and that what they gained is not always you know, like well you can provide yeah that too, but sure, but you know you're not always gaining like education, information, whatever. Some of it is just you know, chumminess.

5:23 And maybe it's just me and I'm jaded now, but I don't think like the that's like a childish mentality in the best way. I don't mean that negative about any means. Yeah, where Like when you're a kid, if you like, chase a passion at eight years old, it's fun forever. It's well, it's fun forever, like like a music was a big passion of mind. So like I got paid to play music and all this stuff, and I always had fun, yeah always, but I was fucking sixteen, right, everything's fun and exciting versus school. Where Like when you're an adult and if you quote unquote chase this passion, say it goes well or it doesn't go well, it doesn't really matter really either way the end or like the middle, it's probably not gonna be as fun as you thought, yeah, because everything does become work, like it comes work. Yeah, Like like all right, so you start, so say it goes the good way, right and you start taking off, well, then you gotta learn how to monetize. You gotta learn taxes, you gotta learn all this ship and you have to show up to do more. And then okay, what's the other option? Options to the choir? Right now, I'm like going through it. Oh, it's everyone, it's everyone's say. The other option is all right, no one listens in it tanks Right, Well, that's not fucking doesn't feel good, even if you fucking love it. Eventually you're talking into a microphone to no one and that's not fun either, right, um, Keith, These are just my thoughts, buddy. These aren't towards you. These are just general. But so like, yeah, the advice of oh, just have fun with it is like good, but I don't think it's like true. I don't think it's true either, particularly in podcasting, because it's very easy for a few people who enjoy being together to

6:53 go down a rabbit hole in a podcast that's not interesting too many other people or and then and even probably won't be interesting to you if you do it one hundred thousand times. Correct, Yes, we're like. I love playing video games. It's still one of my favorite hobbies. Although I don't have a lot of time for it, and like even streaming on Twitch became like a job to me. I was like, fuck, dude, I have to turn this on. Man, I gotta be a funny today. Hey, I gotta play well, it really is, because then it turns what you used to love into like work, and then yeah, yeah, do do what you love and never work a day in your life. People still say that and it's so fucking stupid. Yeah, Like I just don't agree because because because like I don't get paid. The truth is, you don't get paid to podcast. You get paid to run advertisements and monetize through your podcast. So like, yeah, podcasting hypothetically could be fun, and like same with video games. I don't get paid to play video games. I'm getting paid to entertain on a live stream and market through video games. So like you don't get you don't get paid to lift weights. You get paid to program, show up, educate yourself, right, Like, you don't get paid for what your passion is. Ever, there's always layers, so that's why it's just like literally not true. And then it's just a matter of will you eat the bullshit to do something you semi love or not, because all business is the same. That's the truth. Selling a T shirts the same as selling a car, which is the same as selling coffee, which is the same as selling a service. Like, I mean, just because it turns into work doesn't mean it's no longer a passion though. No, for sure, you could be passionate about like the end philosophy goal right,

8:24 which is like for you, like helping people get stronger, get better, get more confident, But the back end is still annoying, scheduling people, taxes, gaining clients. Selling because he's like, I'm willing to it, like the pros out wigh the cons. Yeah, you'd rather do that than sell You sit at a desk, yeah, okay, right, I was gonna say in nine to five, like desk job, but sell viagra with its pharmacy. We have a lot of pharmacy friends. Okay, your coach, he's a diagraph sell I don't think so. Oh so you're his number one? Well, I don't know, all right, I'm not saying I'm not saying I'm involved. I'm not saying I'm involved. But viagra is a very common drug. Yeah, and he's got you got his phone number and your I'm just saying. I'm just saying, Coach Viagra is saved him my phone. Yeah, Coach v U given my coach a bad name.

9:15 No. Uh, And I think too that, Um, there's just technical shit that that is, you know, time consumer or whatever. Like the last episode we did with David Tao, I had a great time recording it, and I had a lot of work putting the video part together because it was you know, marrying his local video into our our on set video. I mean that's one of the reasons why it's so much better when you can have somebody in person. Yeah, also the flow is better. But like he was a really really good guest. If you have a really really good guest on a on a on a remote, then you have a good show. Yeah. Um. And you know, I don't know if you keep going with podcasting here any guests who are not having a good day and and and are not performers. I guess you know, like we're at the point now where ten years in almost you know we're performers where we we pull it out. Abe's a clown pull we pull out of our asses at this point, and it's not known he knows how to perform too. He's like, why so I think so? I mean you, I mean, you know, I'm just charismatic. Okay, alright, all right, he's died of it. He's like, Okay, tried. So either you want to you either have to love having the outcome, or you have of you know, of putting together shows that are difficult, or you have to be married to whatever you're getting out of it otherwise, you know, monetarily or whatever.

10:46 I mean. And yeah, like I'm not saying it can't be a passion project, Like maybe maybe it could be. Maybe there are maybe I'm just wired different or all of us are where you could just get together with the boys, chat at the fuck up, yeah, and not give a flying fuck what happens to it. Yeah, And that could be because I think that's like what golf is, right, Like, you turn a certain age, you need to make an excuse to see your friends. You need to make an excuse to get out of the house. And so you golf every Saturday with the boys. Whether you love golf or not, you're just chatting it up. Yeah, you're just chatting up. You're having a beer, you're walking around. You got three hours to hang with the boys. So if that maybe is your podcast, then I think everyone should have a podcast, right, like make time for your friends. That's cool if that's your time. If if you because he he hasked about like advice for keeping it running for a long time, and so yeah, I think Jim put it on the spot, like, yeah, you have to either be like in love with the outcome the cliche shit, be in love with the process, which which being in love with the process. No one loves the process of anything. I think people just kind of like progress and they like troubleshooting or like because that's all business and all processes liftings like that. Businesses like that.

11:54 It's doing the same shit over and over a million times, even podcasting, and then a sting like looking back, assessing and adjusting as you go forward. So if you really love that, then maybe you have a successful podcast. Yeah. Um, depends on how you define a success. That's too because he said even that he says, going well, So if it's going well, bro, don't listen to us and just fucking go. Yeah. Yeah, you gotta learn a lot of it on your own. Yeah, you have to have your own north star and the whole thing. That's that's true of any anything you do, whether you get paid for it or not. And then you just have to go. You have to not make an excuse and go. I think that's everything. Ever, it's just like the gym, you can things that work well with you guys like might not work as well. But yeah, and that's the same. Yeah, the biggest thing, he's just showing up and doing it, because it's the same as the gym. Like, it's not always gonna be super exciting. You're not always going to be in the mood, you're not always gonna be this, you're not always gonna be that. But you gotta show up and put out an episode every single week. You gotta show up and you got a deadlift once a week. Like that's just that's just how it goes. And I've said this before and I don't get too far into it, but like um, in the old show, after Mike left, all every single episode was fucking work. Yeah, it was work. It was hard. It was really harder to create the chemistry. It was harder to be passionate about putting it together. And that was the year that it made the most money.

13:09 So that great dude, that how you just threw under the bus. Lie, it wasn't It wasn't you. It was timing it it was it was the timing I built that I built the bubble, right, Yeah, you tell yourself that it's also true. Let me just put it out there that I made my most amount of money the year I left. Correct. Yes, they say correlation is causation, so I don't know what that means either. In this case, everyone made the most amount of money when we split exactly, so we got back together, so we could lose, so we could be broken. Does not mean causation. And I know that I was making a joke. Yeah, but for the listeners I did, I was still upset. Um. Yeah, I think just uh learn have fun with it. Um, maybe some foundational stuff. If you guys want some exs and o's on the back end, you can cause drama. That would be great. That's great. That's a great tip from the Viagrad dealer to my right. What I would do though, just in case things do go good or go bad, I would get some kind of foundational stuff in writing, or at least be on the same page business wise, because that does m ruin friendships and ruin businesses. Um. The same. All these cliches are popping up when you ask these questions like don't do business with friends?

14:24 And I always say, like, what, you want to do business with a stranger? I don't. Yeah, Jim and I aren't friends. Yeah, Like, so don't do business with any friend and don't just do business with friends. I would agree with that, but um, I would much rather do business with someone I know and trust than someone that's a stranger that I don't trust and don't know. So I don't think every friend is good for business, um, but I don't think that you should avoid friends for doing business. And same with podcasts. Podcast Actually I would be more likely to do with a stranger than a friend. That'd be the one thing. But still you're writing down the foundational stuff and so I would get some kind of back bone then and then otherwise just have fun as but you can have fun. Sounds good, all right? Where can they find you? Abby?

15:07 She's right next to you, do lou Memphis, Tennessee, Memphis, Tennessee, September Poland four sixty five, four sixty five, four sixty three, four sixty three. It's probably there and a little three ninety three ninety one squad. I don't know. I think so we'll see I just want a thousand total. Yeah, that'll be there, thousand total, Memphis, Tennessee, USAPO Nationals. We'll see you there. We'll be at a Barbara Gage July twenty second. UM, hanging out, probably selling close. I'm selling Mike new episodes twice a week. Three S dot ceo, when's this going up today? Today? All right, Monday, ladies and gentlemen, brand new launch. Check it out. Three sp dot ceo Good Company or Americana two point Oh. We've got some tas, hats and shorts. You don't want to miss out. Things are starting to fly off the show, so get involved Good Company, discord dot com if you want early access to all of that to guarantee your pieces that you want. UM, and I'm selling mic. I'm at the I've been podcasting for nearly ten years and now I can't speak in English anymore. I am at dj mcdea on all the social media. This show is fifty percent Facts, where percent is a word in fifty is just numbers. Fifty percent Facts is a Spreaker Prime podcast in association with my Heart Media on the Obscure Celebrity Network and we'll talk to you next time.