Is “built different” a thing? | One Good Question

This week’s question from our Discord (goodcompanydiscord.com):

BennyG asked:

How hard is it to see the fitness industry now, compared to when you, Bart, Alan and Omar were creating vids and smashing weights? I feel like if I were, you watched the videos I see today of everyone being "built different" and all the various "I'm better than you captions" it would be hard to stay quiet. Meanwhile all of you crush much heavier weights and are super humble about it sharing successes and lessons.

How much fitness content at this point in time is just posturing? When did it lose its authenticity?

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