What’s your gym fit inspiration?

0:09 All right, here's the question M slowly asks, you have talked extensively about how style or fashion has Your style or fashion is probably what it means to say has come from hip hop, the hip hop community, skateboarding community, basketball community, ear style coming from now the same places somewhere new. Does it matter based on your age? The answer to the last question is yes, but go on, Yeah, I think age matters somewhat. I do think the coolest thing about where we're at currently in fashion or like style, I think there's a definition between fashion and style fashionable. I would say I have some style because to me, the difference is like fashion is like Louis Vutan. Fashion is name brand. Fashion is this where style you could go to Goodwill and still come out looking decent. Right, Styles like how you put it together. Styles like what you create. They create that you purchase, So anyone can have style. But fashion is like it's entity, it's it's over there, And to me, yeah, all of it's obviously generational.

1:19 Right, What's what's popular now is what was popular twenty years ago because the creators now are the people. So everyone's you know, thirty to forty right now running the fashion game they're creating things that they grew up wearing, and that's how I create and kind of like that, Yeah, basketball grew up playing basketball in the basketball culture and niche sneakers or a thing. Hip Hop is a thing. Influence hip hop and stuff started to bleed into skateboarding. Skateboarding fashion started to bleed into hip hop. Then you find, you know, some guys that just flip the entire game on its head, Guys like Virgil Ablow, Kanye West, and they took that world and just made babies with Louis Vaton in this high fashion world about now because of them and probably because of the Internet. But everything's in fashion. Yeah, you know, there's no the lines are very very broad now where. Yeah, every day, if you're wearing like skinny jeans, you might not be exactly in the in the vibe, but there's tight baggy clothes are in fashion. Short shorts are in fashion. Extra baggy shorts are in fashion. It's it's multi layered now, which which I think is cool because then you can find your niche within it. There's a preppy niche. Crombie made a comeback, Like there's there's kind of niches everywhere that you can dress and express yourself and not stand out as much in a negative way. He was your age. Rock

2:49 and roll was less than forty years old. Hip hop is fifty yeah right now, Like that's crazy. Yeah, who do they actually say invented rock? Elvis? No, not Johnny because he's still like folk country. He will. Yeah, this is let's what you say. What does the internet say? I would say, yeah, in my head, the internet would say all this and then obviously talks to some music head and they're gonna have their own in depth opinion, but just just the broad opinion Chuck Berry, all right, we'll take it. Then there's there's definitely a cross tab their relationship between Chuck Berry and what Elvis did. Elvis took R and B music and movement, yeah, and movement and made it a white people yeah.

3:38 And even style he kind had like a lowtown style about Yeah, I didn't. I mean, I think we've talked about this on here before. Like he like route up, I mean he was heem was like a weird dude. Yeah he was. He was very much about how he presented himself all the time, which is that takes you back to style and as to level up entertainment. You know, I'm not an Elvis fan. I watched the movie, which I did enjoy, but I've never liked his music that much. I know how I never called to me at all. And different things from that era ish half. I like Ray Charles and some other things, but elvis music, for some reason never hit me. But yeah, like he created culture and art to be superstardom right without him, there's no Michael Jackson without him, There's no right any of it, Taylor Swift, whatever.

4:28 Yeah, he set the plat Drake, He set the platform that kind of like a man diva, I don't know what the term would be, right, Like he was like the first man diva to put these people on on on a pedestal in a sense negative or positive. Yeah, and and back then, Yeah, you go wear a baggy shirt way out of place. Right, But now if you're going out to a bar, if you're going to like a nice little fucking whiskey bar or something, and you kind of dressed like Elvis, You're probably not gonna be out of place because you can kind of wear anything. Now, you can kind of wear anything, yeah, which is cool. Colectic has been a thing for a while Yeah, that's why vintage closes are are cool, because like things are, plus the rarity of them, right, you know, there's a certain teas that you know that I have some of these Star Wars teas from the nineties that you just can't find them. You literally can't find them, and that's why they're valued high and they look cool. The graphics are a little bit more legit. Fast fashion wasn't as much of a thing until you know, the twenty tens, so some of the qualities might be better arguably, so I think a lot of that drives would I do you know, I grew up going you know, we grew up lower middle class, and beginning of school or beginning of basketball season, my dad would go to foot locker and I'm grabbing, you know, three for ten twenty dollars tall teas, and I just wore that everywhere. I wore it to play basketball, I wore it to school. Ever, I started making a little bit of my own money in high school. I started to work, and I'd go to Zoomies and buy some of the skateboard companies or some of the street Where. Street Where really didn't become like underground or a real thing. And until like six seven

6:00 eight, and that's when I started finding the blogs and reading up on it, and I don't really know what attracted to me. I've talked about the mission behind what we do and how I think is just that everyone's self conscious in some nature. Everyone has these issues. But allowing yourself to look good and feel good with how you dress and being put together, I think can go a long way. You know, It's often you see people that are so broken, whether they're kids or young adults, chest down, don't take care of themselves, and I think there's a correlation there. I think it's I think it's like cyclical because I've been there too. There's been times I didn't shave, you know, we're building this gym. I just wore the same shirt and didn't shave for fucking get a haircut for a year. I didn't feel great about myself. So once you start to do those, I think you can build a lot of confidence and how you carry yourself, which obviously translates to whatever success is you allow yourself to have. So that's kind of what we try to do here, you know, rather than wearing the same T shirt that you mow your lawn with to go work out in.

7:00 How can you work out in a shirt that you would actually go out in and feel good? All right? And I think that, like, you know, as a as an apparel company, like what we're trying to do is give people like cool options. Yeah, it's like things that and that that kind of reflect them as people. And I think that's really sort of the essence of style. It's like dressing in a way that represents who actually now more than ever. And if if you do that, if you nail that, people go, oh, that looks really good, and I understand you all in you know, all all together. Yeah, that's the nature of it now right where you know, even in the nineties growing up, I would just see my dad wear and he had nice suits, custom suits, but he would wear a suit. Not much. You can really express yourself there, right, He's got a navy one, he's got a gray one, he's got a black one. That's all. You got ties in the shirt color, a little bit, a little bit of the cut, yeah, a little bit of the shoes maybe, yeah, shoes, yeah, But the variance isn't that much. Yeah. I used to carry a pen that costs like a little flare and it was at the point that I started banaging people. That's what I got one because my boss had one.

8:11 It's like, I'm just going I'm just doing this, Yeah, yeah, they'll watch. It was much more limited. That's probably where I watches became a thing. Right, It's a one way to express yourself when you're wearing a suit yeh, or jewelry. Some dudes would wear bracelets or something, but that's the kind of the beauty of the nowadays. Bobs make you to dress a certain way, but a lot of jobs are slightly more casual. With how you dress, you can really express yourself. You can be comfortable functional. And then you had to tap onto what Jim said, what we're trying to do is just make some a little bit more durable and higher quality than I've seen in the game. The actual inspirations themselves currently come from everywhere and anyone creative. They made shit up, they're lying to you. We had a lot of talks with the homie Shawali, who owns a Naka Russ, who owns Get Better, and everyone's you know, getting inspired by everyone.

8:56 I get inspired by soccer players I see dress, seeing soccer jerseys. Other companies Russ, sharey Bart. I get inspired by everyone and everything. Throw your twist or your flare on it, or that idea sparks. Maybe it sparked something brand new in your head that you thought I've never been done. But yeah, we're all just all just trying to make cool shit. And it doesn't have to be deeper in that either. If it's fucking cool shit, it's cool shit. In the improv world, there's a thing called a two C where you taking inspiration form it and then your version has some aspects of the original, but it's so entirely different, so new yea. Hopefully if that people get kind of struck by Yeah, you know, yeah, I ain't nobody like reinventing the wheel. No, you know no.

9:43 I will want to just point out that just media that somebody asked Russ who inspired him the most, and you were number one inspired him most to get to start lifting, Yeah one. Him and I talked a lot in person, because that's how I kind of grew on social media. I think I think I was just one step stronger than everyone. Yeah, right, because there's still a world class guys. There was Dan and you could be inspired by that for sure. But they're so off and Dan's older too. Yeah, yeah, but you know it's hard to be inspired by someone so far away from you. Right, I'm dead lifting four hundred and he's pointing four eight eight fifteen. But I was like just one step ahead of a lot of people because I started earlier, and I have decent genetics, but I just started earlier and everyonce people and Russ said that Ben Rice was that for me. I watched a lot of Ben Rice and he was just a hair stronger than me. I'm like, and he was obviously world class. I think he's even been the Worlds, and I'm like, I'm gonna cash this motherfucker. He's right there. So I think I was kind of like that with Russ. And then we have a similar sports background, so we've always related and always chatted over the years. True sports culture sneakers. I think something we just grew up in and as you know, that era wasn't like that. You know, the probably first time I ever stepped into a power lifting gym super training, I was probably weren't Jordan Twelves. That's what I used to bention, you know, like no one else is doing that now.

11:01 It's cool, but everyone else is there wearing caterpillar boots because they got off four Yeah, a lot of chuck tailors, a lot of Yeah, that's all there was. So I think that's cool that powerlifting is slowly getting its own niche of clothing. And you know, the niche of powerlifting is big enough to have its own culture now. I think maybe the most important distinction is rather than specifically shoes or whatever. Back then, back when you started with with with st like, no one was wearing an outfit. No, they didn't even think about Now people, yeah you care. People like they put together what they're gonna wear and it goes together in a way, and you know, I think it's cool. I think again, it leads back to the confidence thing. Like you know, like as you could probably see it, the powerlifters we used to hang out with and where their self esteem was as a human or as a lifter versus people you see now their self esteem as a human or a lifter. You know, the outfit is one piece of the puzzle for sure. Showing up every day, working every day, working hard every day and doing it for years builds your confidence as well. It's it's a new generation which school it's obviously younger sport two, which plays a role. Right when you're younger, you tend to care more about how you look and perceived by the world. But all that is I think grown. You know, there's I forgot his name, but there's an Instagram guy. It's gonna be like seventy and I think it's his son's page technically dresses him up in I think affordable looks based on what celebrities do, and it's fucking super cool. You know, you'll see like, whoever it

12:35 is, Bruno mar isn't a fit. And then they'll side by side with a seventy year old like grandpa or maybe it's his dad, and he'll wear like the affordable version of that, and his grandpa looks fucking rat. You know. It's like Robin Williams used to be really in a I'm not known for it mainstream wise, but he would dress some would say not appropriate to his age or however you want to put those words. I don't think there's an appropriate for your age besides being too young. Think if you're fucking over eighteen, man, dress or iver the fuck you want. And so I think a lot of that is cool and those borders are in tweaked. You know a lot of people that are still like high fashion guys are not are like the top of the game, aren't young anymore, you know. I think Frol Williams is the name that comes for all might be fifty now yeah, you know, and he's one of the leading names and influences in all all fashion. Yeah you know, which is just so different make Jaggers eighty yeah yeah, like what yeah, such a different game now, so yeah yeah. And one of the things I think I've talked about it before, observed in our major cities in the United States, and really a lot in Europe, is that kind of people of any age, particularly in Paris I noticed this, but in London too, where people of any age like it.

13:48 And I don't know what they were every day, but like the days that I saw them like really sharp, just and it looked appropriate, and people developed an impression of them just based on what they were wearing and how they carry themselves. I think that and then you know, fucking keeping carry your your your skins, you present yourself, how your haircut, your your fitness levels, your muscular levels. I think that's all just becoming one cooler on the broad scheme. But I think it's cooler on the broad scheme because the deeper meaning Israel, you know, and I don't always agree with that stuff. There's a quote going on Instagram motivational shit like some guy doesn't hire everyone in this company has to have a six That's obviously extreme, but I understand his rudiment point is that if they take care of themselves, they're more likely to withhold other standards that they set for themselves. Right, If you set a goal of X y Z going to the gym three days a week, you go to the gym three days a week. That's a win.

14:41 Internally, that's how you actually build confidence. So if you can do that, you can also hit go shoot, you can hit the deadline from the data sheet doesn't always translate. There's tons of idiots and undisciplined people with six packs. But the rudiment idea I think is probably an overall win. Yeah, I agree, Ladies, and gener new episodes every Wednesday and Friday. Thank you so much. Through USV dot co O good Company Apparel dot com if you want to tap in and talk to us and get all the sneak peaks and early access to all the drops. If you missed out ONNY sizes or items, that's probably why. So good company, Discord and I'm suning Mike where you want to find me, Hey, Matthew, Jim mcdee on all the social media. This show is fifty percent facts or percent is a word and fifty is just numbers. Facer Prime Podcast and association with i Art Media on the Obscures a celebrity network and we'll talk to me next time